A well-designed recommender system can accurately learn the embeddings of users and items, reflecting the unique preferences of users. Traditional recommendation techniques usually focus on modeling the singular type of behaviors between users and items. However, in many practical recommendation scenarios (e.g., social media, e-commerce), there exist multi-typed interactive behaviors in user–item relationships, such as click, tag-as-favorite, and purchase in online shopping platforms. Thus, how to make full use of multi-behavior information for recommendation is of great importance to the existing system, which presents challenges in two aspects that need to be explored: (1) Utilizing users’ personalized preferences to capture multi-behavioral dependencies; (2) Dealing with the insufficient recommendation caused by sparse supervision signal for target behavior. In this work, we propose the Knowledge Enhancement Multi-Behavior Contrastive Learning (KMCL) framework , including two Contrastive Learning tasks and three functional modules to tackle the above challenges, respectively. In particular, we design the multi-behavior learning module to extract users’ personalized behavior information for user-embedding enhancement and utilize knowledge graph in the knowledge enhancement module to derive more robust knowledge-aware representations for items. In addition, in the optimization stage, we also model the coarse-grained commonalities and the fine-grained differences between multi-behavior of users to further improve the recommendation effect and propose a joint training paradigm to enhance the learning effect of KMCLR in the joint learning module. Besides, we also considered how to make full use of temporal signals to enhance the effectiveness of multi-behavior recommendations in scenarios with time information and designed a novel encoder to address this issue. Extensive experiments and ablation tests on the three real-world datasets indicate that our KMCLR outperforms various state-of-the-art recommendation methods and verify the effectiveness of our method.

Knowledge graphs (KGs) are commonly used as side information to enhance collaborative signals and improve recommendation quality. In the context of knowledge-aware recommendation (KGR), graph neural networks (GNNs) have emerged as promising solutions for modeling factual and semantic information in KGs. However, the long-tail distribution of entities leads to sparsity in supervision signals, which weakens the quality of item representation when utilizing KG enhancement. Additionally, the binary relation representation of KGs simplifies hyper-relational facts, making it challenging to model complex real-world information. Furthermore, the over-smoothing phenomenon results in indistinguishable representations and information loss.

A well-designed recommender system can accurately capture the attributes of users and items, reflecting the unique preferences of individuals. Traditional recommendation techniques usually focus on modeling the singular type of behaviors between users and items. However, in many practical recommendation scenarios (e.g., social media, e-commerce), there exist multi-typed interactive behaviors in user-item relationships, such as click, tag-as-favorite, and purchase in online shopping platforms. Thus, how to make full use of multi-behavior information for recommendation is of great importance to the existing system, which presents challenges in two aspects that need to be explored: (1) Utilizing users' personalized preferences to capture multi-behavioral dependencies; (2) Dealing with the insufficient recommendation caused by sparse supervision signal for target behavior. In this work, we propose a Knowledge Enhancement Multi-Behavior Contrastive Learning Recommendation (KMCLR) framework, including two Contrastive Learning tasks and three functional modules to tackle the above challenges, respectively. In particular, we design the multi-behavior learning module to extract users' personalized behavior information for user-embedding enhancement, and utilize knowledge graph in the knowledge enhancement module to derive more robust knowledge-aware representations for items. In addition, in the optimization stage, we model the coarse-grained commonalities and the fine-grained differences between multi-behavior of users to further improve the recommendation effect. Extensive experiments and ablation tests on the three real-world datasets indicate our KMCLR outperforms various state-of-the-art recommendation methods and verify the effectiveness of our method.