The denoising model has been proven a powerful generative model but has little exploration of discriminative tasks. Representation learning is important in discriminative tasks, which is defined as *"learning representations (or features) of the data that make it easier to extract useful information when building classifiers or other predictors"*. In this paper, we propose a novel Denoising Model for Representation Learning (*DenoiseRep*) to improve feature discrimination with joint feature extraction and denoising. *DenoiseRep* views each embedding layer in a backbone as a denoising layer, processing the cascaded embedding layers as if we are recursively denoise features step-by-step. This unifies the frameworks of feature extraction and denoising, where the former progressively embeds features from low-level to high-level, and the latter recursively denoises features step-by-step. After that, *DenoiseRep* fuses the parameters of feature extraction and denoising layers, and *theoretically demonstrates* its equivalence before and after the fusion, thus making feature denoising computation-free. *DenoiseRep* is a label-free algorithm that incrementally improves features but also complementary to the label if available. Experimental results on various discriminative vision tasks, including re-identification (Market-1501, DukeMTMC-reID, MSMT17, CUHK-03, vehicleID), image classification (ImageNet, UB200, Oxford-Pet, Flowers), object detection (COCO), image segmentation (ADE20K) show stability and impressive improvements. We also validate its effectiveness on the CNN (ResNet) and Transformer (ViT, Swin, Vmamda) architectures.