Multi-subject video generation aims to synthesize videos from textual prompts and multiple reference images, ensuring that each subject preserves natural scale and visual fidelity. However, current methods face two challenges: scale inconsistency, where variations in subject size lead to unnatural generation, and permutation sensitivity, where the order of reference inputs causes subject distortion. In this paper, we propose MoFu, a unified framework that tackles both challenges. For scale inconsistency, we introduce Scale-Aware Modulation (SMO), an LLM-guided module that extracts implicit scale cues from the prompt and modulates features to ensure consistent subject sizes. To address permutation sensitivity, we present a simple yet effective Fourier Fusion strategy that processes the frequency information of reference features via the Fast Fourier Transform to produce a unified representation. Besides, we design a Scale-Permutation Stability Loss to jointly encourage scale-consistent and permutation-invariant generation. To further evaluate these challenges, we establish a dedicated benchmark with controlled variations in subject scale and reference permutation. Extensive experiments demonstrate that MoFu significantly outperforms existing methods in preserving natural scale, subject fidelity, and overall visual quality.

The state-of-the-art methods for e-commerce product background generation suffer from the inefficiency of designing product-wise prompts when scaling up the production, as well as the ineffectiveness of describing fine-grained styles when customizing personalized backgrounds for some specific brands. To address these obstacles, we integrate the category commonality and personalized style into diffusion models. Concretely, we propose a Category-Wise Generator to enable large-scale background generation with only one model for the first time. A unique identifier in the prompt is assigned to each category, whose attention is located on the background by a mask-guided cross attention layer to learn the category-wise style. Furthermore, for products with specific and fine-grained requirements in layout, elements, etc, a Personality-Wise Generator is devised to learn such personalized style directly from a reference image to resolve textual ambiguities, and is trained in a self-supervised manner for more efficient training data usage. To advance research in this field, the first large-scale e-commerce product background generation dataset BG60k is constructed, which covers more than 60k product images from over 2k categories. Experiments demonstrate that our method could generate high-quality backgrounds for different categories, and maintain the personalized background style of reference images. BG60k will be available at https://github.com/Whileherham/BG60k.

In web data, advertising images are crucial for capturing user attention and improving advertising effectiveness. Most existing methods generate background for products primarily focus on the aesthetic quality, which may fail to achieve satisfactory online performance. To address this limitation, we explore the use of Multimodal Large Language Models (MLLMs) for generating advertising images by optimizing for Click-Through Rate (CTR) as the primary objective. Firstly, we build targeted pre-training tasks, and leverage a large-scale e-commerce multimodal dataset to equip MLLMs with initial capabilities for advertising image generation tasks. To further improve the CTR of generated images, we propose a novel reward model to fine-tune pre-trained MLLMs through Reinforcement Learning (RL), which can jointly utilize multimodal features and accurately reflect user click preferences. Meanwhile, a product-centric preference optimization strategy is developed to ensure that the generated background content aligns with the product characteristics after fine-tuning, enhancing the overall relevance and effectiveness of the advertising images. Extensive experiments have demonstrated that our method achieves state-of-the-art performance in both online and offline metrics. Our code and pre-trained models are publicly available at: https://github.com/Chenguoz/CAIG.

Poster layout is a crucial aspect of poster design. Prior methods primarily focus on the correlation between visual content and graphic elements. However, a pleasant layout should also consider the relationship between visual and textual contents and the relationship between elements. In this study, we introduce a relation-aware diffusion model for poster layout generation that incorporates these two relationships in the generation process. Firstly, we devise a visual-textual relation-aware module that aligns the visual and textual representations across modalities, thereby enhancing the layout's efficacy in conveying textual information. Subsequently, we propose a geometry relation-aware module that learns the geometry relationship between elements by comprehensively considering contextual information. Additionally, the proposed method can generate diverse layouts based on user constraints. To advance research in this field, we have constructed a poster layout dataset named CGL-Dataset V2. Our proposed method outperforms state-of-the-art methods on CGL-Dataset V2. The data and code will be available at https://github.com/liuan0803/RADM.