Short-form UGC video platforms, like Kwai and TikTok, have been an emerging and irreplaceable mainstream media form, thriving on user-friendly engagement, and kaleidoscope creation, etc. However, the advancing content-generation modes, e.g., special effects, and sophisticated processing workflows, e.g., de-artifacts, have introduced significant challenges to recent UGC video quality assessment: (i) the ambiguous contents hinder the identification of quality-determined regions. (ii) the diverse and complicated hybrid distortions are hard to distinguish. To tackle the above challenges and assist in the development of short-form videos, we establish the first large-scale Kwai short Video database for Quality assessment, termed KVQ, which comprises 600 user-uploaded short videos and 3600 processed videos through the diverse practical processing workflows, including preprocessing, transcoding, and enhancement. Among them, the absolute quality score of each video and partial ranking score among indistinguish samples are provided by a team of professional researchers specializing in image processing. Based on this database, we propose the first short-form video quality evaluator, i.e., KSVQE, which enables the quality evaluator to identify the quality-determined semantics with the content understanding of large vision language models (i.e., CLIP) and distinguish the distortions with the distortion understanding module. Experimental results have shown the effectiveness of KSVQE on our KVQ database and popular VQA databases. The project can be found at https://lixinustc.github.io/projects/KVQ/.

User Generated Content (UGC) videos are susceptible to complicated and variant degradations and contents, which prevents the existing blind video quality assessment (BVQA) models from good performance since the lack of the adaptability of distortions and contents. To mitigate this, we propose a novel prior-augmented perceptual vision transformer (PriorFormer) for the BVQA of UGC, which boots its adaptability and representation capability for divergent contents and distortions. Concretely, we introduce two powerful priors, i.e., the content and distortion priors, by extracting the content and distortion embeddings from two pre-trained feature extractors. Then we adopt these two powerful embeddings as the adaptive prior tokens, which are transferred to the vision transformer backbone jointly with implicit quality features. Based on the above strategy, the proposed PriorFormer achieves state-of-the-art performance on three public UGC VQA datasets including KoNViD-1K, LIVE-VQC and YouTube-UGC.