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Congshan Zhang

dblp:368/6900 · DBLP profile ↗
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1ranked-venue papers
0as first author
1since 2021 · last 2025
—ORCID · none

Domains — the database's venue-derived domains; a paper can count in several

Artificial intelligence and machine learning · 1 · 1 since 2021

Expertise — from the expertise taxonomy: the topics of the expert's papers under the CCF categories. A weight counts papers with recency: 1 for a paper about the topic, 0.3 when the topic is its context, halved every five years.

Theoretical computer science
1 paper
Algorithmic game theory and mechanism design · 50% Information theory · 50%
Interdisciplinary, comprehensive, and emerging computing
1 paper
Computational social science and digital humanities · 100%

Topics — the 3 heaviest of 3, each with the papers that count most for it

TopicWeightPapersLastEvidence papers
Information theory
interference analysis
0.912025
Interference Among First-Price Pacing Equilibria: A Bias and Variance Analysis · ICLR 2025
Algorithmic game theory and mechanism design
market equilibrium
0.912025
Interference Among First-Price Pacing Equilibria: A Bias and Variance Analysis · ICLR 2025
Computational social science and digital humanities › online controlled experiments
a/b testing
0.312025
Interference Among First-Price Pacing Equilibria: A Bias and Variance Analysis · ICLR 2025

Methods — techniques the papers use, named apart from their topics

plug-in estimator · 1.7debiased surrogate · 1.7budget-split design · 1.7asymptotic normality · 1.7
YearPublicationVenuePosition
2025 Interference Among First-Price Pacing Equilibria: A Bias and Variance Analysis
abstract
A/B testing is widely used in the internet industry. For online marketplaces (such as advertising markets), standard approaches to A/B testing may lead to biased results when buyers have budget constraints, as budget consumption in one arm of the experiment impacts performance of the other arm. This is often addressed using a budget-split design. Yet such splitting may degrade statistical performance as budgets become too small in each arm. We propose a parallel budget-controlled A/B testing design where we use market segmentation to identify submarkets in the larger market, and we run parallel budget-split experiments in each submarket. We demonstrate the effectiveness of this approach on real experiments on advertising markets at Meta. Then, we formally study interference that derives from such experimental designs, using the first-price pacing equilibrium framework as our model of market equilibration. We propose a debiased surrogate that eliminates the first-order bias of FPPE, and derive a plug-in estimator for the surrogate and establish its asymptotic normality. We then provide an estimation procedure for submarket parallel budget-controlled A/B tests. Finally, we present numerical examples on semi-synthetic data, confirming that the debiasing technique achieves the desired coverage properties.
Luofeng Liao, Christian Kroer, Sergei Leonenkov, Okke Schrijvers, Nicolás E. Stier Moses, Congshan Zhang
ICLR7