Efficiently selecting relevant content from vast candidate pools is a critical challenge in modern recommender systems. Traditional methods, such as item-to-item collaborative filtering (CF) and two-tower models, often fall short in capturing the complex user-item interactions due to uniform truncation strategies and overdue user-item crossing. To address these limitations, we propose Personalized Item-to-Item (PI2I), a novel two-stage retrieval framework that enhances the personalization capabilities of CF. In the first Indexer Building Stage (IBS), we optimize the retrieval pool by relaxing truncation thresholds to maximize Hit Rate, thereby temporarily retaining more items users might be interested in. In the second Personalized Retrieval Stage (PRS), we introduce an interactive scoring model to overcome the limitations of inner product calculations, allowing for richer modeling of intricate user-item interactions. Additionally, we construct negative samples based on the trigger-target (item-to-item) relationship, ensuring consistency between offline training and online inference. Offline experiments on large-scale real-world datasets demonstrate that PI2I outperforms traditional CF methods and rivals Two-Tower models. Deployed in the ''Guess You Like'' section on Taobao, PI2I achieved a 1.05% increase in online transaction rates. In addition, we have released a large-scale recommendation dataset collected from Taobao, containing 130 million real-world user interactions used in the experiments of this paper. The dataset is publicly available at https://huggingface.co/datasets/PI2I/PI2I, which could serve as a valuable benchmark for the research community.

Recent advances in large language models (LLMs) have enabled more semantic-aware recommendations through natural language generation. Existing LLM for recommendation (LLM4Rec) methods mostly operate in a System 1-like manner, relying on superficial features to match similar items based on click history, rather than reasoning through deeper behavioral logic. This often leads to superficial and erroneous recommendations. Motivated by this, we propose ThinkRec, a thinking-based framework that shifts LLM4Rec from System 1 to System 2 (rational system). Technically, ThinkRec introduces a thinking activation mechanism that augments item metadata with keyword summarization and injects synthetic reasoning traces, guiding the model to form interpretable reasoning chains that consist of analyzing interaction histories, identifying user preferences, and making decisions based on target items. On top of this, we propose an instance-wise expert fusion mechanism to reduce the reasoning difficulty. By dynamically assigning weights to expert models based on users' latent features, ThinkRec adapts its reasoning path to individual users, thereby enhancing precision and personalization. Extensive experiments on real-world datasets demonstrate that ThinkRec significantly improves the accuracy and interpretability of recommendations. Our implementations are available at https://github.com/Yu-Qi-hang/ThinkRec.

In this study, we focus on heterogeneous knowledge transfer across entirely different model architectures, tasks, and modalities. Existing knowledge transfer methods (e.g., backbone sharing, knowledge distillation) often hinge on shared elements within model structures or task-specific features/labels, limiting transfers to complex model types or tasks. To overcome these challenges, we present MergeNet, which learns to bridge the gap of parameter spaces of heterogeneous models, facilitating the direct interaction, extraction, and application of knowledge within these parameter spaces. The core mechanism of MergeNet lies in the parameter adapter, which operates by querying the source model's low-rank parameters and adeptly learning to identify and map parameters into the target model. MergeNet is learned alongside both models, allowing our framework to dynamically transfer and adapt knowledge relevant to the current stage, including the training trajectory knowledge of the source model. Extensive experiments on heterogeneous knowledge transfer demonstrate significant improvements in challenging settings, where representative approaches may falter or prove less applicable.

In cloud-centric recommender system, regular data exchanges between user devices and cloud could potentially elevate bandwidth demands and privacy risks. On-device recommendation emerges as a viable solution by performing reranking locally to alleviate these concerns. Existing methods primarily focus on developing local adaptive parameters, while potentially neglecting the critical role of tailor-made model architecture. Insights from broader research domains suggest that varying data distributions might favor distinct architectures for better fitting. In addition, imposing a uniform model structure across heterogeneous devices may result in risking inefficacy on less capable devices or sub-optimal performance on those with sufficient capabilities. In response to these gaps, our paper introduces Forward-OFA, a novel approach for the dynamic construction of device-specific networks (both structure and parameters). Forward-OFA employs a structure controller to selectively determine whether each block needs to be assembled for each device. However, during the training of the structure controller, these assembled heterogeneous structures are jointly optimized, where the co-adaption among blocks might encounter gradient conflicts. To mitigate this, Forward-OFA is designed to establish a structure-guided mapping of real-time behaviors to individual parameters of assembled networks. Structure-related parameters and parallel components within the mapper prevent each part from receiving heterogeneous gradients from others, thus bypassing the gradient conflicts for coupled optimization. Besides, direct mapping enables Forward-OFA to achieve adaptation through only one forward pass, allowing for swift adaptation to changing interests and eliminating the requirement for on-device backpropagation. Further sophisticated design protects user privacy and makes the consumption of additional modules on device negligible. Experiments on real-world datasets demonstrate the effectiveness and efficiency of Forward-OFA.

With the advancement of mobile device capabilities, deploying reranking models directly on devices has become feasible, enabling real-time contextual recommendations. When migrating models from cloud to devices, resource heterogeneity inevitably necessitates model compression. Recent quantization methods show promise for efficient deployment, yet they overlook device-specific user interests, resulting in compromised recommendation accuracy. While on-device finetuning captures personalized user preference, it imposes additional computational burden through local retraining. To address these challenges, we propose a framework for \underline{\textbf{C}}ustomizing \underline{\textbf{H}}ybrid-precision \underline{\textbf{O}}n-device model for sequential \underline{\textbf{R}}ecommendation with \underline{\textbf{D}}evice-cloud collaboration (\textbf{CHORD}), leveraging channel-wise mixed-precision quantization to simultaneously achieve personalization and resource-adaptive deployment. CHORD distributes randomly initialized models across heterogeneous devices and identifies user-specific critical parameters through auxiliary hypernetwork modules on the cloud. Our parameter sensitivity analysis operates across multiple granularities (layer, filter, and element levels), enabling precise mapping from user profiles to quantization strategy. Through on-device mixed-precision quantization, CHORD delivers dynamic model adaptation and accelerated inference without backpropagation, eliminating costly retraining cycles. We minimize communication overhead by encoding quantization strategies using only 2 bits per channel instead of 32-bit weights. Experiments on three real-world datasets with two popular backbones (SASRec and Caser) demonstrate the accuracy, efficiency, and adaptivity of CHORD.

The on-device real-time data distribution shift on devices challenges the generalization of lightweight on-device models. This critical issue is often overlooked in current research, which predominantly relies on data-intensive and computationally expensive fine-tuning approaches. To tackle this, we introduce Persona, a novel personalized method using a prototype-based, backpropagation-free parameter editing framework to enhance model generalization without post-deployment retraining. Persona employs a neural adapter in the cloud to generate a parameter editing matrix based on real-time device data. This matrix adeptly adapts on-device models to the prevailing data distributions, efficiently clustering them into prototype models. The prototypes are dynamically refined via the parameter editing matrix, facilitating efficient evolution. Furthermore, the integration of cross-layer knowledge transfer ensures consistent and context-aware multi-layer parameter changes and prototype assignment. Extensive experiments on vision task and recommendation task on multiple datasets confirm Persona's effectiveness and generality.

Due to the continuously improving capabilities of mobile edges, recommender systems start to deploy models on edges to alleviate network congestion caused by frequent mobile requests. Several studies have leveraged the proximity of edge-side to real-time data, fine-tuning them to create edge-specific models. Despite their significant progress, these methods require substantial on-edge computational resources and frequent network transfers to keep the model up to date. The former may disrupt other processes on the edge to acquire computational resources, while the latter consumes network bandwidth, leading to a decrease in user satisfaction. In response to these challenges, we propose a customizeD slImming framework for incompatiblE neTworks(DIET). DIET deploys the same generic backbone (potentially incompatible for a specific edge) to all devices. To minimize frequent bandwidth usage and storage consumption in personalization, DIET tailors specific subnets for each edge based on its past interactions, learning to generate slimming subnets(diets) within incompatible networks for efficient transfer. It also takes the inter-layer relationships into account, empirically reducing inference time while obtaining more suitable diets. We further explore the repeated modules within networks and propose a more storage-efficient framework, DIETING, which utilizes a single layer of parameters to represent the entire network, achieving comparably excellent performance. The experiments across four state-of-the-art datasets and two widely used models demonstrate the superior accuracy in recommendation and efficiency in transmission and storage of our framework.