Using HRI theory to inform robot development is an important, but difficult, endeavor. This paper explores the relationship between HRI theory and HRI practice through a design project on the development of design guidelines for human-robot communication together with a dairy farming robot manufacturer. The design guidelines, a type of intermediate-level knowledge, were intended to enrich the specialized knowledge of the company on farming context with relevant academic knowledge. In this process, we identified that HRI theories were used as a frame, a tool, best practices, and a reference; while the HRI practice provided a context, a reference, and validation for the theories. Our intended contribution is to propose a means to facilitate exchanges both ways between HRI theory and practice and add to the emerging repertoire of designerly ways of producing knowledge in HRI.