Persuasion techniques are powerful rhetorical devices used to sway public opinion in a wide range of media. We present a new corpus of persuasion techniques, focusing on Slavic languages. The corpus contains documents in Bulgarian, Polish, and Russian, annotated with persuasion techniques at the coarse-grained text-span level and fine-grained sentence level. The techniques are drawn from a taxonomy of 25 fine-grained persuasion techniques, grouped under six broad categories of rhetorical persuasion strategies. The corpus contains approximately 7500 text spans from 222 documents that cover topics hotly debated at the national and international levels. We describe the corpus creation process, provide detailed statistics, and examine correlations between topics and persuasion techniques. We use classic ML-based and generative AI-based models to provide baselines and benchmark results for the detection and classification of persuasion techniques at the text-span level and sentence level.

Nikolaos Nikolaidis, Nicolas Stefanovitch, Purificação Silvano, Dimitar Iliyanov Dimitrov, Roman Yangarber, Nuno Guimarães, Elisa Sartori, Ion Androutsopoulos, Preslav Nakov, Giovanni Da San Martino, Jakub Piskorski. Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers). 2025.