Anchor texts are useful complementary description for target pages, widely applied to improve search relevance. The benefits come from the additional information introduced into document representation and the intelligent ways of estimating their relative importance. Previous work on anchor importance estimation treated anchor text independently without considering its context. As a result, the lack of constraints from such context fails to guarantee a stable anchor text representation. We propose an anchor graph regularization approach to incorporate constraints from such context into anchor text weighting process, casting the task into a convex quadratic optimization problem. The constraints draw from the estimation of anchor-anchor, anchor-page, and page-page similarity. Based on any estimators, our approach operates as a post process of refining the estimated anchor weights, making it a plug and play component in search infrastructure. Comparable experiments on standard data sets (TREC 2009 and 2010) demonstrate the efficacy of our approach.

Freshness of results is important in modern web search. Failing to recognize the temporal aspect of a query can negatively affect the user experience, and make the search engine appear stale. While freshness and relevance can be closely related for some topics (e.g., news queries), they are more independent in others (e.g., time insensitive queries). Therefore, optimizing one criterion does not necessarily improve the other, and can even do harm in some cases.

Supervised learning to rank algorithms typically optimize for high relevance and ignore other facets of search quality, such as freshness and diversity. Prior work on multi-objective ranking trained rankers focused on using hybrid labels that combine overall quality of documents, and implicitly incorporate multiple criteria into quantifying ranking risks. However, these hybrid scores are usually generated based on heuristics without considering potential correlations between individual facets (e.g., freshness versus relevance). In this poster, we empirically demonstrate that the correlation between objective facets in multi-criteria ranking optimization may significantly influence the effectiveness of trained rankers with respect to each objective.

The collective contributions of billions of users across the globe each day result in an ever-changing web. In verticals like news and real-time search, recency is an obvious significant factor for ranking. However, traditional link-based web ranking algorithms typically run on a single web snapshot without concern for user activities associated with the dynamics of web pages and links. Therefore, a stale page popular many years ago may still achieve a high authority score due to its accumulated in-links. To remedy this situation, we propose a temporal web link-based ranking scheme, which incorporates features from historical author activities. We quantify web page freshness over time from page and in-link activity, and design a web surfer model that incorporates web freshness, based on a temporal web graph composed of multiple web snapshots at different time points. It includes authority propagation among snapshots, enabling link structures at distinct time points to influence each other when estimating web page authority. Experiments on a real-world archival web corpus show our approach improves upon PageRank in both relevance and freshness of the search results.

Freshness has been increasingly realized by commercial search engines as an important criteria for measuring the quality of search results. However, most information retrieval methods focus on the relevance of page content to given queries without considering the recency issue. In this work, we mine page freshness from web user maintenance activities and incorporate this feature into web search. We first quantify how fresh the web is over time from two distinct perspectives--the page itself and its in-linked pages--and then exploit a temporal correlation between two types of freshness measures to quantify the confidence of page freshness. Results demonstrate page freshness can be better quantified when combining with temporal freshness correlation. Experiments on a real-world archival web corpus show that incorporating the combined page freshness into the searching process can improve ranking performance significantly on both relevance and freshness.

Many web links mislead human surfers and automated crawlers because they point to changed content, out-of-date information, or invalid URLs. It is a particular problem for large, well-known directories such as the dmoz Open Directory Project, which maintains links to representative and authoritative external web pages within their various topics. Therefore, such sites involve many editors to manually revisit and revise links that have become out-of-date. To remedy this situation, we propose the novel web mining task of identifying outdated links on the web. We build a general classification model, primarily using local and global temporal features extracted from historical content, topic, link and time-focused changes over time. We evaluate our system via five-fold cross-validation on more than fifteen thousand ODP external links selected from thirteen top-level categories. Our system can predict the actions of ODP editors more than 75% of the time. Our models and predictions could be useful for various applications that depend on analysis of web links, including ranking and crawling.