Beyond user-item modeling, item-to-item relationships are increasingly used to enhance recommendation. However, common methods largely rely on co-occurrence, making them prone to item popularity bias and user attributes, which degrades embedding quality and performance. Meanwhile, although diversity is acknowledged as a key aspect of recommendation quality, existing research offers limited attention to it, with a notable lack of causal perspectives and theoretical grounding. To address these challenges, we propose Cadence: Diversity Recommendation via Causal Deconfounding of Co-purchase Relations and Counterfactual Exposure—a plug-and-play framework built upon LightGCN as the backbone, primarily designed to enhance recommendation diversity while preserving accuracy. First, we compute the Unbiased Asymmetric Co-purchase Relationship (UACR) between items—excluding item popularity and user attributes—to construct a deconfounded directed item graph, with an aggregation mechanism to refine embeddings. Second, we leverage UACR to identify diverse categories of items that exhibit strong causal relevance to a user's interacted items but have not yet been engaged with. We then simulate their behavior under high-exposure scenarios, thereby significantly enhancing recommendation diversity while preserving relevance. Extensive experiments on real-world datasets demonstrate that our method consistently outperforms state-of-the-art diversity models in both diversity and accuracy, and further validates its effectiveness, transferability, and efficiency over baselines.

The explosive growth of the video game industry has created an urgent need for recommendation systems that can scale with expanding catalogs and maintain user engagement. While prior work has explored accuracy and diversity in recommendations, existing models underutilize playtime, a rich behavioral signal unique to gaming platforms, and overlook the potential of multimodal information to enhance diversity. In this paper, we propose DP 2 Rec, a novel Dual-Phase Playtime-guided Recommendation model designed to jointly optimize accuracy and diversity. First, we introduce a playtime-guided interest intensity exploration module that separates strong and weak preferences via dual-beta modeling, enabling fine-grained user profiling and more accurate recommendations. Second, we present a playtime-guided multimodal random walks module that simulates player exploration using transitions guided by both playtime-derived interest similarity and multimodal semantic similarity. This mechanism preserves core preferences while promoting cross-category discovery through latent semantic associations and adaptive category balancing. Extensive experiments on a real-world game dataset show that DP 2 Rec outperforms existing methods in both recommendation accuracy and diversity. The dataset and source code are released at https://github.com/zqxwcevrtyui/DP2Rec