Recommenders aim to rank items from a discrete item corpus in line with user interests, yet suffer from extremely sparse user preference data. Recent advances in diffusion models have inspired diffusion-based recommenders, which alleviate sparsity by injecting noise during a forward process to prevent collapse of perturbed preference distributions. However, current diffusion‑based recommenders predominantly rely on continuous Gaussian noise, which is intrinsically mismatched with the discrete nature of user preference data in recommendation. In this paper, building upon recent advances in discrete diffusion, we propose \textbf{PreferGrow}, a discrete diffusion-based recommender modeling preference ratios by fading and growing user preferences over the discrete item corpus. PreferGrow differs from existing diffusion-based recommenders in three core aspects: (1) Discrete modeling of preference ratios: PreferGrow models relative preference ratios between two items, where a positive value indicates a more preferred one over another less preferred. This formulation aligns naturally with the discrete and ranking-oriented nature of recommendation tasks. (2) Perturbing via preference fading: Instead of injecting continuous noise, PreferGrow fades user preferences by replacing the preferred item with alternatives---physically akin to negative sampling---thereby eliminating the need for any prior noise assumption. (3) Preference reconstruction via growing: PreferGrow reconstructs user preferences by iteratively growing the preference signal from the estimated ratios. We further provide theoretical analysis showing that PreferGrow preserves key properties of discrete diffusion processes. PreferGrow provides a well-defined matrix‑based formulation for discrete diffusion-based recommendation and empirically outperforms existing diffusion‑based recommenders across five benchmark datasets, underscoring its superior effectiveness. Our codes are available at \url{https://anonymous.4open.science/r/PreferGrow_Commit-2259/}.

Recommender systems filter contents/items valuable to users by inferring preferences from user features and historical behaviors. Mainstream approaches follow the learning-to-rank paradigm, which focus on discovering and modeling item topics (e.g., categories), and capturing user preferences on these topics based on historical interactions. However, this paradigm often neglects the modeling of user characteristics and their social roles, which are logical confounders influencing the correlated interest and user preference transition. To bridge this gap, we introduce the user role identification task and the behavioral logic modeling task that aim to explicitly model user roles and learn the logical relations between item topics and user social roles. We show that it is possible to explicitly solve these tasks through an efficient integration framework of Large Language Model (LLM) and recommendation systems, for which we propose TagCF. On the one hand, TagCF exploits the (Multi-modal) LLM's world knowledge and logic inference ability to extract realistic tag-based virtual logic graphs that reveal dynamic and expressive knowledge of users, refining our understanding of user behaviors. On the other hand, TagCF presents empirically effective integration modules that take advantage of the extracted tag-logic information, augmenting the recommendation performance. We conduct both online experiments and offline experiments with industrial and public datasets as verification of TagCF's effectiveness, and we empirically show that the user role modeling strategy is potentially a better choice than the modeling of item topics. Additionally, we provide evidence that the extracted logic graphs are empirically a general and transferable knowledge that can benefit a wide range of recommendation tasks. Our code is available in https://github.com/Code2Q/TagCF.

Reranking models solve the final recommendation lists that best fulfill users' demands.While existing solutions focus on finding parametric models that approximate optimal policies, recent approaches find that it is better to generate multiple lists to compete for a "pass" ticket from an evaluator, where the evaluator serves as the supervisor who accurately estimates the performance of the candidate lists.In this work, we show that we can achieve a more efficient and effective list proposal with a multi-generator framework and provide empirical evidence on two public datasets and online A/B tests.More importantly, we verify that the effectiveness of a generator is closely related to how much it complements the views of other generators with sufficiently different rerankings, which derives the metric of list comprehensiveness.With this intuition, we design an automatic complementary generator-finding framework that learns a policy that simultaneously aligns the users' preferences and maximizes the list comprehensiveness metric.The experimental results indicate that the proposed framework can further improve the multi-generator reranking performance.

Diffusion models (DMs) have emerged as promising approaches for sequential recommendation due to their strong ability to model data distributions and generate high-quality items.Existing work typically adds noise to the next item and progressively denoises it guided by the user's interaction sequence, generating items that closely align with user interests.However, we identify two key issues in this paradigm.First, the sequences are often heterogeneous in length and content, exhibiting noise due to stochastic user behaviors.Using such sequences as guidance may hinder DMs from accurately understanding user interests.Second, DMs are prone to data bias and tend to generate only the popular items that dominate the training dataset, thus failing to meet the personalized needs of different users.To address these issues, we propose Distinguished Quantized Guidance for Diffusion-based Sequence Recommendation (DiQDiff), which aims to extract robust guidance to understand user interests and generate distinguished items for personalized user interests within DMs.To extract robust guidance, DiQDiff introduces Semantic Vector Quantization (SVQ) to quantize sequences into semantic vectors (e.g., collaborative signals and category interests) using a codebook, which can enrich the guidance to better understand user interests.To generate distinguished items, DiQDiff personalizes the generation through Contrastive Discrepancy Maximization (CDM), which maximizes the distance between denoising trajectories using contrastive loss to prevent biased generation for different users.Extensive experiments are conducted to compare DiQDiff with multiple baseline models across four widely-used datasets.The superior recommendation performance of DiQDiff against leading approaches demonstrates its effectiveness in sequential recommendation tasks.

Recent advances in recommender systems have shown that user-system interaction essentially formulates long-term optimization problems, and online reinforcement learning can be adopted to improve recommendation performance. The general solution framework incorporates a value function that estimates the user's expected cumulative rewards in the future and guides the training of the recommendation policy. To avoid local maxima, the policy may explore potential high-quality actions during inference to increase the chance of finding better future rewards. To accommodate the stepwise recommendation process, one widely adopted approach to learning the value function is learning from the difference between the values of two consecutive states of a user. However, we argue that this paradigm involves a challenge of Mixing Random Factors: there exist two random factors from the stochastic policy and the uncertain user environment, but they are not separately modeled in the standard temporal difference (TD) learning, which may result in a suboptimal estimation of the long-term rewards and less effective action exploration. As a solution, we show that these two factors can be separately approximated by decomposing the original temporal difference loss. The disentangled learning framework can achieve a more accurate estimation with faster learning and improved robustness against action exploration. As an empirical verification of our proposed method, we conduct offline experiments with simulated online environments built on the basis of public datasets.

Click-through rate (CTR) prediction is crucial in recommendation and online advertising systems. Existing methods usually model user behaviors, while ignoring the informative context which influences the user to make a click decision, e.g., click pages and pre-ranking candidates that inform inferences about user interests, leading to suboptimal performance. In this paper, we propose a Decision-Making Context Interaction Network (DCIN), which deploys a carefully designed Context Interaction Unit (CIU) to learn decision-making contexts and thus benefits CTR prediction. In addition, the relationship between different decision-making context sources is explored by the proposed Adaptive Interest Aggregation Unit (AIAU) to improve CTR prediction further. In the experiments on public and industrial datasets, DCIN significantly outperforms the state-of-the-art methods. Notably, the model has obtained the improvement of CTR+2.9%/CPM+2.1%/GMV+1.5% for online A/B testing and served the main traffic of Meituan Waimai advertising system.

Click-through rate (CTR) prediction plays a crucial role in industrial recommendation and advertising systems, which generate and expose multiple items for each user request. Although the user's click action on an item will be affected by the other exposed items (called contextual items), current CTR prediction methods do not exploit this context because CTR prediction is performed before the contextual items are generated. This paper introduces a solution Contextual Items Simulation and Modeling (CISM) to tackle this limitation. Specifically, we propose a near-line Context Simulation Center to simulate exposure page without affecting online service latency, and an online Context Modeling Transformer to learn user-wise context from the simulated results w.r.t. the candidate item. In addition, knowledge distillation is introduced to further improve CTR prediction. Extensive experiments on both public and industrial datasets demonstrate the effectiveness of CISM. Currently, CISM has been deployed in the online display advertising system of Meituan Waimai, serving the main traffic.

Large-scale industrial recommender systems are usually confronted with computational problems due to the enormous corpus size. To retrieve and recommend the most relevant items to users under response time limits, resorting to an efficient index structure is an effective and practical solution. The previous work Tree-based Deep Model (TDM) \cite{zhu2018learning} greatly improves recommendation accuracy using tree index. By indexing items in a tree hierarchy and training a user-node preference prediction model satisfying a max-heap like property in the tree, TDM provides logarithmic computational complexity w.r.t. the corpus size, enabling the use of arbitrary advanced models in candidate retrieval and recommendation. In tree-based recommendation methods, the quality of both the tree index and the user-node preference prediction model determines the recommendation accuracy for the most part. We argue that the learning of tree index and preference model has interdependence. Our purpose, in this paper, is to develop a method to jointly learn the index structure and user preference prediction model. In our proposed joint optimization framework, the learning of index and user preference prediction model are carried out under a unified performance measure. Besides, we come up with a novel hierarchical user preference representation utilizing the tree index hierarchy. Experimental evaluations with two large-scale real-world datasets show that the proposed method improves recommendation accuracy significantly. Online A/B test results at a display advertising platform also demonstrate the effectiveness of the proposed method in production environments.

Model-based methods for recommender systems have been studied extensively in recent years. In systems with large corpus, however, the calculation cost for the learnt model to predict all user-item preferences is tremendous, which makes full corpus retrieval extremely difficult. To overcome the calculation barriers, models such as matrix factorization resort to inner product form (i.e., model user-item preference as the inner product of user, item latent factors) and indexes to facilitate efficient approximate k-nearest neighbor searches. However, it still remains challenging to incorporate more expressive interaction forms between user and item features, e.g., interactions through deep neural networks, because of the calculation cost. In this paper, we focus on the problem of introducing arbitrary advanced models to recommender systems with large corpus. We propose a novel tree-based method which can provide logarithmic complexity w.r.t. corpus size even with more expressive models such as deep neural networks. Our main idea is to predict user interests from coarse to fine by traversing tree nodes in a top-down fashion and making decisions for each user-node pair. We also show that the tree structure can be jointly learnt towards better compatibility with users' interest distribution and hence facilitate both training and prediction. Experimental evaluations with two large-scale real-world datasets show that the proposed method significantly outperforms traditional methods. Online A/B test results in Taobao display advertising platform also demonstrate the effectiveness of the proposed method in production environments.