Multi-behavior recommender systems have demonstrated their effectiveness in mitigating issues such as data sparsity by incorporating auxiliary behaviors into the target behavior. However, existing multi-behavior recommendation approaches typically take one of two directions: (1) fusing behavior-specific preference features from various behavior interaction graphs explicitly or implicitly for recommendation; or (2) utilizing behavior-unified preference features from the unified interaction graph for recommendation or to initialize features for subsequent modeling. These methods fail to exploit the integration of behavior-unified global and behavior-specific local preference features, resulting in incomplete preference modeling. To address this issue, in this work, we propose a novel method calledUnifyingGlobal andLocalPreferences (UGLP) for multi-behavior recommendation. In UGLP, we design a behavior feature fusion network that consists of global and local fusion modules for comprehensive and fine-grained user preferences. The global fusion module performs graph convolution on behavior-unified global and behavior-specific local interaction graphs to obtain behavior-unified and behavior-specific features. The behavior-unified and behavior-specific features are then fused into globally fused features via a gating network. The local fusion module then performs cross-behavior fusion on these globally fused features via another gating network. We introduce a contrastive learning module to promote preference alignment and knowledge transfer from auxiliary behaviors to the target behavior. Additionally, we incorporate a GCN refinement module to adjust the fused features to ensure that both global and local user preferences are learned. Experimental results on three real-world datasets verify that our method is able to surpass various state-of-the-art models. For instance, our method outperforms the best baseline by an average of 16.43% and 14.36% in terms of HR@10 and NDCG@10, respectively.

Generative diffusion model approaches have achieved remarkable success in multimodal recommendation by generating latent user interest interaction graphs. However, current diffusion methods based on Gaussian noise introduce uncertain interest bias noise. This noise not only disrupts the original user-item interaction bipartite graph structure but also undermines the model's ability to accurately capture user interest preferences. To address these challenges, we propose Unbiased Interest Generation for Multimodal Recommendation (GenRec). Our approach aims to generate valid latent user interests while non-invasively preserving the original interest graph structure. We innovatively introduce the Multi-Modal Interest Generaction Module. During the forward process, we simulate user interest state transitions using ''forward flipping.'' In the reverse stage, we generate binary interaction graphs following a Bernoulli distribution. To further mitigate the random uncertainty during the generation process, we design a Multi-Modal Interest Debiase Module. By constructing a multimodal interest clustering space and using user interest hashing, we correct and enhance the generated interest graphs. Finally, the Multi-modal High-Order Graph Learning Optimization is employed to capture high-order interaction information between users and items. A contrastive learning loss function is used for model optimization. We conduct extensive experiments on different real-world open datasets from the industrial sector. Compared with the state-of-the-art DiffMM, our method significantly improves NDCG@20 by 7.3% on the TikTok dataset and boosts Recall@20 by 4.2% on the Sports dataset. The experimental results validate the effectiveness of GenRec. The code is publicly available at https://github.com/orangeheyue/GenRec-V1.