Generative recommendation (GR) is an emerging paradigm that represents each item via a tokenizer as an n-digit semantic ID (SID) and predicts the next item by autoregressively generating its SID conditioned on the user's history. However, two structural properties of SIDs make ARMs ill-suited. First, intra-item consistency: the n digits jointly specify one item, yet the left-to-right causality trains each digit only under its prefix and blocks bidirectional cross-digit evidence, collapsing supervision to a single causal path. Second, inter-digit heterogeneity: digits differ in semantic granularity and predictability, while the uniform next-token objective assigns equal weight to all digits, overtraining easy digits and undertraining hard digits. To address these two issues, we propose DiffGRM, a diffusion-based GR model that replaces the autoregressive decoder with a masked discrete diffusion model (MDM), thereby enabling bidirectional context and any-order parallel generation of SID digits for recommendation. Specifically, we tailor DiffGRM in three aspects: (1) tokenization with Parallel Semantic Encoding (PSE) to decouple digits and balance per-digit information; (2) training with On-policy Coherent Noising (OCN) that prioritizes uncertain digits via coherent masking to concentrate supervision on high-value signals; and (3) inference with Confidence-guided Parallel Denoising (CPD) that fills higher-confidence digits first and generates diverse Top-K candidates. Experiments show consistent gains over strong generative and discriminative recommendation baselines on multiple datasets, improving NDCG@10 by 6.9%–15.5%. Code is available at: https://github.com/liuzhao09/DiffGRM.

In recent years, with the significant evolution of multi-modal large models, many recommender researchers realized the potential of multi-modal information for user interest modeling. In industry, a wide-used modeling architecture is a cascading paradigm: (1) first pre-training a multi-modal model to provide omnipotent representations for downstream services; (2) The downstream recommendation model takes the multi-modal representation as additional input to fit real user-item behaviours. Although such paradigm achieves remarkable improvements, however, there still exist two problems that limit model performance: (1) Representation Unmatching: The pre-trained multi-modal model is always supervised by the classic NLP/CV tasks, while the recommendation models are supervised by real user-item interaction. As a result, the two fundamentally different tasks' goals were relatively separate, and there was a lack of consistent objective on their representations; (2) Representation Unlearning: The generated multi-modal representations are always stored in cache store and serve as extra fixed input of recommendation model, thus could not be updated by recommendation model gradient, further unfriendly for downstream training.

Industrial recommendation systems (RS) rely on the multi-stage pipeline to balance effectiveness and efficiency when delivering items from a vast corpus to users. Existing RS benchmark datasets primarily focus on the exposure space, where novel RS algorithms are trained and evaluated. However, when these algorithms transition to real-world industrial RS, they face two critical challenges: (1) handling unexposed items—a significantly larger space than the exposed one, profoundly impacting their practical performance; and (2) overlooking the intricate interplay between multiple stages of the recommendation pipeline, resulting in suboptimal system performance. To bridge the gap between offline RS benchmarks and real-world online environments, we introduce RecFlow—an industrial full-flow recommendation dataset. Unlike existing datasets, RecFlow includes samples not only from the exposure space but also from unexposed items filtered at each stage of the RS funnel. RecFlow comprises 38 million interactions from 42,000 users across nearly 9 million items with additional 1.9 billion stage samples collected from 9.3 million online requests over 37 days and spanning 6 stages. Leveraging RecFlow, we conduct extensive experiments to demonstrate its potential in designing novel algorithms that enhance effectiveness by incorporating stage-specific samples. Some of these algorithms have already been deployed online at KuaiShou, consistently yielding significant gains. We propose RecFlow as the first comprehensive whole-pipeline benchmark dataset for the RS community, enabling research on algorithm design across the entire recommendation pipeline, including selection bias study, debiased algorithms, multi-stage consistency and optimality, multi-task recommendation, and user behavior modeling.

Sequential Recommendation (SR) plays a pivotal role in recommender systems by tailoring recommendations to user preferences based on their non-stationary historical interactions. Achieving high-quality performance in SR requires attention to both item representation and diversity. However, designing an SR method that simultaneously optimizes these merits remains a long-standing challenge. In this study, we address this issue by integrating recent generative Diffusion Models (DM) into SR. DM has demonstrated utility in representation learning and diverse image generation. Nevertheless, a straightforward combination of SR and DM leads to sub-optimal performance due to discrepancies in learning objectives (recommendation vs. noise reconstruction) and the respective learning spaces (non-stationary vs. stationary). To overcome this, we propose a novel framework called DimeRec (Di ffusion with multi-interest enhanced Rec ommender). DimeRec synergistically combines a guidance extraction module (GEM) and a generative diffusion aggregation module (DAM). The GEM extracts crucial stationary guidance signals from the user's non-stationary interaction history, while the DAM employs a generative diffusion process conditioned on GEM's outputs to reconstruct and generate consistent recommendations. Our numerical experiments demonstrate that DimeRec significantly outperforms established baseline methods across three publicly available datasets. Furthermore, we have successfully deployed DimeRec on a large-scale short video recommendation platform, serving hundreds of millions of users. Live A/B testing confirms that our method improves both users' time spent and result diversification.

Rich user behavior data has been proven to be of great value for recommendation systems. Modeling lifelong user behavior data in the retrieval stage to explore user long-term preference and obtain comprehensive retrieval results is crucial. Existing lifelong modeling methods cannot applied to the retrieval stage because they extract target-relevant items through the coupling between the user and the target item. Moreover, the current retrieval methods fail to precisely capture user interests when the length of the user behavior sequence increases further. That leads to a gap in the ability of retrieval models to model lifelong user behavior data. In this paper, we propose the concept of missing interest, leveraging the idea of complementarity, which serves as a supplement to short-term interest based on lifelong behavior data in the retrieval stage. Specifically, we design a missing interest operator and deploy it in Kafka data stream, without incurring latency or storage costs. This operator derives categories and authors of items that the user was previously interested in but has recently missed, and uses these as triggers to output missing features to the downstream retrieval model. Our retrieval model is a complete dual-tower structure that combines short-term and missing interests on the user side to provide a comprehensive depiction of lifelong behaviors. Since 2023, the presented solution has been deployed in Kuaishou, one of the most popular short-video streaming platforms in China with hundreds of millions of active users.

The Probability Ranking Principle (PRP) has been considered as the foundational standard in the design of information retrieval (IR) systems. The principle requires an IR module's returned list of results to be ranked with respect to the underlying user interests, so as to maximize the results' utility. Nevertheless, we point out that it is inappropriate to indiscriminately apply PRP through every stage of a contemporary IR system. Such systems contain multiple stages (e.g., retrieval, pre-ranking, ranking, and re-ranking stages, as examined in this paper). The selection bias inherent in the model of each stage significantly influences the results that are ultimately presented to users. To address this issue, we propose an improved ranking principle for multi-stage systems, namely the Generalized Probability Ranking Principle (GPRP), to emphasize both the selection bias in each stage of the system pipeline as well as the underlying interest of users. We realize GPRP via a unified algorithmic framework named Full Stage Learning to Rank. Our core idea is to first estimate the selection bias in the subsequent stages and then learn a ranking model that best complies with the downstream modules' selection bias so as to deliver its top ranked results to the final ranked list in the system's output. We performed extensive experiment evaluations of our developed Full Stage Learning to Rank solution, using both simulations and online A/B tests in one of the leading short-video recommendation platforms. The algorithm is proved to be effective in both retrieval and ranking stages. Since deployed, the algorithm has brought consistent and significant performance gain to the platform.