In industrial applications like online advertising and recommendation systems, diverse and accurate user profiles can greatly help improve personalization. Deep learning is widely applied to mine expressive tags to users from their historical interactions in the system, e.g., click, conversion action in the advertising chain. The usual approach is to take a certain action as the objective, and introduce multiple independent Two-Tower models to predict the possibility of users' action on tags (known as CTR or CVR prediction). The predicted users' high probably attractive tags are to represent their preferences. However, the single-action models cannot learn complementarily and support effective training on data-sparse actions. Besides, limited by the lack of information fusion between the two towers, the model learns insufficiently to represent users' preferences on various tag topics well. This paper introduces a novel multi-task model called Mixture of Virtual-Kernel Experts (MVKE) to learn user preferences on various actions and topics unitedly. In MVKE, we propose a concept of Virtual-Kernel Expert, which focuses on modeling one particular facet of the user's preferences, and all of them learn coordinately. Besides, the gate-based structure used in MVKE builds an information fusion bridge between two towers, improving the model's capability and maintaining high efficiency. We apply the model in Tencent Advertising System, where both online and offline evaluations show that our method has a significant improvement compared with the existing ones and brings about an obvious lift to actual advertising revenue.

In this article, a novel integral reinforcement learning (IRL) algorithm is proposed to solve the optimal control problem for continuous-time nonlinear systems with unknown dynamics. The main challenging issue in learning is how to reject the oscillation caused by the externally added probing noise. This article challenges the issue by embedding an auxiliary trajectory that is designed as an exciting signal to learn the optimal solution. First, the auxiliary trajectory is used to decompose the state trajectory of the controlled system. Then, by using the decoupled trajectories, a model-free policy iteration (PI) algorithm is developed, where the policy evaluation step and the policy improvement step are alternated until convergence to the optimal solution. It is noted that an appropriate external input is introduced at the policy improvement step to eliminate the requirement of the input-to-state dynamics. Finally, the algorithm is implemented on the actor-critic structure. The output weights of the critic neural network (NN) and the actor NN are updated sequentially by the least-squares methods. The convergence of the algorithm and the stability of the closed-loop system are guaranteed. Two examples are given to show the effectiveness of the proposed algorithm.

Model compression has become necessary when applying neural networks (NN) into many real application tasks that can accept slightly-reduced model accuracy but with strict tolerance to model complexity. Recently, Knowledge Distillation, which distills the knowledge from well-trained and highly complex teacher model into a compact student model, has been widely used for model compression. However, under the strict requirement on the resource cost, it is quite challenging to make student model achieve comparable performance with the teacher one, essentially due to the drastically-reduced expressiveness ability of the compact student model. Inspired by the nature of the expressiveness ability in NN, we propose to use multi-segment activation, which can significantly improve the expressiveness ability with very little cost, in the compact student model. Specifically, we propose a highly efficient multi-segment activation, called Light Multi-segment Activation (LMA), which can rapidly produce multiple linear regions with very few parameters by leveraging the statistical information. With using LMA, the compact student model is capable of achieving much better performance effectively and efficiently, than the ReLU-equipped one with same model complexity. Furthermore, the proposed method is compatible with other model compression techniques, such as quantization, which means they can be used jointly for better compression performance. Experiments on state-of-the-art NN architectures over the real-world tasks demonstrate the effectiveness and extensibility of the LMA.

Online prediction has become one of the most essential tasks in many real-world applications. Two main characteristics of typical online prediction tasks include tabular input space and online data generation. Specifically, tabular input space indicates the existence of both sparse categorical features and dense numerical ones, while online data generation implies continuous task-generated data with potentially dynamic distribution. Consequently, effective learning with tabular input space as well as fast adaption to online data generation become two vital challenges for obtaining the online prediction model. Although Gradient Boosting Decision Tree (GBDT) and Neural Network (NN) have been widely used in practice, either of them yields their own weaknesses. Particularly, GBDT can hardly be adapted to dynamic online data generation, and it tends to be ineffective when facing sparse categorical features; NN, on the other hand, is quite difficult to achieve satisfactory performance when facing dense numerical features. In this paper, we propose a new learning framework, DeepGBM, which integrates the advantages of the both NN and GBDT by using two corresponding NN components: (1) CatNN, focusing on handling sparse categorical features. (2) GBDT2NN, focusing on dense numerical features with distilled knowledge from GBDT. Powered by these two components, DeepGBM can leverage both categorical and numerical features while retaining the ability of efficient online update. Comprehensive experiments on a variety of publicly available datasets have demonstrated that DeepGBM can outperform other well-recognized baselines in various online prediction tasks.