We study how links are formed in social networks. In particular, we focus on investigating how a reciprocal (two-way) link, the basic relationship in social networks, is developed from a parasocial (one-way) relationship and how the relationships further develop into triadic closure, one of the fundamental processes of link formation. We first investigate how geographic distance and interactions between users influence the formation of link structure among users. Then we study how social theories including homophily, social balance, and social status are satisfied over networks with parasocial and reciprocal relationships. The study unveils several interesting phenomena. For example, “friend's friend is a friend” indeed exists in the reciprocal relationship network, but does not hold in the parasocial relationship network. We propose a learning framework to formulate the problems of predicting reciprocity and triadic closure into a graphical model. We demonstrate that it is possible to accurately infer 90% of reciprocal relationships in a Twitter network. The proposed model also achieves better performance (+20--30% in terms of F1-measure) than several alternative methods for predicting the triadic closure formation.

Opinion mining became an important topic of study in recent years due to its wide range of applications. There are also many companies offering opinion mining services. One problem that has not been studied so far is the assignment of entities that have been talked about in each sentence. Let us use forum discussions about products as an example to make the problem concrete. In a typical discussion post, the author may give opinions on multiple products and also compare them. The issue is how to detect what products have been talked about in each sentence. If the sentence contains the product names, they need to be identified. We call this problem entity discovery. If the product names are not explicitly mentioned in the sentence but are implied due to the use of pronouns and language conventions, we need to infer the products. We call this problem entity assignment. These problems are important because without knowing what products each sentence talks about the opinion mined from the sentence is of little use. In this paper, we study these problems and propose two effective methods to solve the problems. Entity discovery is based on pattern discovery and entity assignment is based on mining of comparative sentences. Experimental results using a large number of forum posts demonstrate the effectiveness of the technique. Our system has also been successfully tested in a commercial setting.

One of the important types of information on the Web is the opinions expressed in the user generated content, e.g., customer reviews of products, forum posts, and blogs. In this paper, we focus on customer reviews of products. In particular, we study the problem of determining the semantic orientations (positive, negative or neutral) of opinions expressed on product features in reviews. This problem has many applications, e.g., opinion mining, summarization and search. Most existing techniques utilize a list of opinion (bearing) words (also called opinion lexicon) for the purpose. Opinion words are words that express desirable (e.g., great, amazing, etc.) or undesirable (e.g., bad, poor, etc) states. These approaches, however, all have some major shortcomings. In this paper, we propose a holistic lexicon-based approach to solving the problem by exploiting external evidences and linguistic conventions of natural language expressions. This approach allows the system to handle opinion words that are context dependent, which cause major difficulties for existing algorithms. It also deals with many special words, phrases and language constructs which have impacts on opinions based on their linguistic patterns. It also has an effective function for aggregating multiple conflicting opinion words in a sentence. A system, called Opinion Observer, based on the proposed technique has been implemented. Experimental results using a benchmark product review data set and some additional reviews show that the proposed technique is highly effective. It outperforms existing methods significantly

Online product reviews are one of the important opinion sources on the Web. This paper studies the problem of determining the semantic orientations (positive or negative) of opinions expressed on product features in reviews. Most existing approaches use a set of opinion words for the purpose. However, the semantic orientations of many words are context dependent. In this paper, we propose to use some linguistic rules to deal with the problem together with a new opinion aggregation function. Extensive experiments show that these rules and the function are highly effective. A system, called Opinion Observer, has also been built.