We introduce an efficient algorithmic procedure for implementing the direct formula that represents the product of splines in the B-spline basis. We first demonstrate the relevance of this direct approach through numerical evidence showing that implicit methods, such as collocation, may fail in some instances due to severe ill-conditioning of the associated system matrices, whereas the direct formula remains robust. We then recast the direct formula into an algorithmic framework based on the Oslo Algorithm and subsequently enhance it, through a factorization of the terms to be computed, to dramatically improve computational efficiency. Extensive numerical experiments illustrate the substantial reduction in computational cost achieved by the proposed method. Implementation aspects are also discussed to ensure numerical stability and applicability. • Stable direct spline multiplication avoids collocation ill-conditioning. • High accuracy maintained for large spline degrees. • Factorized Mørken formula reduces complexity. • Applicable to IgA assembly and spline-based methods.