It is well known that anchor text plays a critical role in a variety of search tasks performed over hypertextual domains, including enterprise search, wiki search, and web search. It is common practice to enrich a document's standard textual representation with all of the anchor text associated with its incoming hyperlinks. However, this approach does not help match relevant pages with very few inlinks. In this paper, we propose a method for overcoming anchor text sparsity by enriching document representations with anchor text that has been aggregated across the hyperlink graph. This aggregation mechanism acts to smooth, or diffuse, anchor text within a domain. We rigorously evaluate our proposed approach on a large web search test collection. Our results show the approach significantly improves retrieval effectiveness, especially for longer, more difficult queries.

Online communities in the form of message boards, listservs, and newsgroups continue to represent a considerable amount of the social activity on the Internet. Every year thousands of groups ourish while others decline into relative obscurity; likewise, millions of members join a new community every year, some of whom will come to manage or moderate the conversation while others simply sit by the sidelines and observe. These processes of group formation, growth, and dissolution are central in social science, and in an online venue they have ramifications for the design and development of community software

Local aspects of Web search - associating Web content and queries with geography - is a topic of growing interest. However, the underlying question of how spatial variation is manifested in search queries is still not well understood. Here we develop a probabilistic framework for quantifying such spatial variation; on complete Yahoo! query logs, we find that our model is able to localize large classes of queries to within a few miles of their natural centers based only on the distribution of activity for the query. Our model provides not only an estimate of a query's geographic center, but also a measure of its spatial dispersion, indicating whether it has highly local interest or broader regional or national appeal. We also show how variations on our model can track geographically shifting topics over time, annotate a map with each location's "distinctive queries", and delineate the "spheres of influence" for competing queries in the same general domain.

In this paper we study the privacy preservation properties of aspecific technique for query log anonymization: token-based hashing. In this approach, each query is tokenized, and then a secure hash function is applied to each token. We show that statistical techniques may be applied to partially compromise the anonymization. We then analyze the specific risks that arise from these partial compromises, focused on revelation of identity from unambiguous names, addresses, and so forth, and the revelation of facts associated with an identity that are deemed to be highly sensitive. Our goal in this work is two fold: to show that token-based hashing is unsuitable for anonymization, and to present a concrete analysis of specific techniques that may be effective in breaching privacy, against which other anonymization schemes should be measured.

We consider the problem of visualizing the evolution of tags within the Flickr (flickr.com) online image sharing community. Any user of the Flickr service may append a tag to any photo in the system. Over the past year, users have on average added over a million tags each week. Understanding the evolution of these tags over time is therefore a challenging task. We present a new approach based on a characterization of the most interesting tags associated with a sliding interval of time. An animation provided via Flash in a Web browser allows the user to observe and interact with the interesting tags as they evolve over time. New algorithms and data structures are required to support the efficient generation of this visualization. We combine a novel solution to an interval covering problem with extensions to previous work on score aggregation in order to create an efficient backend system capable of producing visualizations at arbitrary scales on this large dataset in real time.

In this paper, we consider the evolution of structure within large online social networks. We present a series of measurements of two such networks, together comprising in excess of five million people and ten million friendship links, annotated with metadata capturing the time of every event in the life of the network. Our measurements expose a surprising segmentation of these networks into three regions: singletons who do not participate in the network; isolated communities which overwhelmingly display star structure; and a giant component anchored by a well-connected core region which persists even in the absence of stars. We present a simple model of network growth which captures these aspects of component structure. The model follows our ex-perimental results, characterizing users as either passive members of the network; inviters who encourage offline friends and acquain-tances to migrate online; and linkers who fully participate in the social evolution of the network.

We consider the problem of visualizing the evolution of tags within the Flickr (flickr.com) online image sharing community. Any user of the Flickr service may append a tag to any photo in the system. Over the past year, users have on average added over a million tags each week. Understanding the evolution of these tags over time is therefore a challenging task. We present a new approach based on a characterization of the most interesting tags associated with a sliding interval of time. An animation provided via Flash in a web browser allows the user to observe and interact with the interesting tags as they evolve over time.New algorithms and data structures are required to support the efficient generation of this visualization. We combine a novel solution to an interval covering problem with extensions to previous work on score aggregation in order to create an efficient backend system capable of producing visualizations at arbitrary scales on this large dataset in real time.

An increasing fraction of the global discourse is migrating online in the form of blogs, bulletin boards, web pages, wikis, editorials, and a dizzying array of new collaborative technologies. The migration has now proceeded to the point that topics reflecting certain individual products are sufficiently popular to allow targeted online tracking of the ebb and flow of chatter around these topics. Based on an analysis of around half a million sales rank values for 2,340 books over a period of four months, and correlating postings in blogs, media, and web pages, we are able to draw several interesting conclusions.First, carefully hand-crafted queries produce matching postings whose volume predicts sales ranks. Second, these queries can be automatically generated in many cases. And third, even though sales rank motion might be difficult to predict in general, algorithmic predictors can use online postings to successfully predict spikes in sales rank.

We introduce the Multi-Structural Database, a new data framework to support efficient analysis of large, complex data sets. An instance of the model consists of a set of data objects, together with a schema that specifies segmentations of the set of data objects according to multiple distinct criteria (e.g., into a taxonomy based on a hierarchical attribute). Within this model, we develop a rich set of analytical operations and design highly efficient algorithms for these operations. Our operations are formulated as optimization problems, and allow the user to analyze the underlying data in terms of the allowed segmentations.

It is increasingly common for users to interact with the web using a number of di#erent aliases. This trend is a doubleedged sword. On one hand, it is a fundamental building block in approaches to online privacy. On the other hand, there are economic and social consequences to allowing each user an arbitrary number of free aliases. Thus, there is great interest in understanding the fundamental issues in obscuring the identities behind aliases.

The social impact from the World Wide Web cannot be underestimated, but technologies used to build the Web are also revolutionizing the sharing of business and government information within intranets. In many ways the lessons learned from the Internet carry over directly to intranets, but others do not apply. In particular, the social forces that guide the development of intranets are quite different, and the determination of a "good answer" for intranet search is quite different than on the Internet. In this paper we study the problem of intranet search. Our approach focuses on the use of rank aggregation, and allows us to examine the effects of different heuristics on ranking of search results.

We propose two new tools to address the evolution of hyperlinked corpora. First, we define time graphs to extend the traditional notion of an evolving directed graph, capturing link creation as a point phenomenon in time. Second, we develop definitions and algorithms for time-dense community tracking, to crystallize the notion of community evolution. We develop these tools in the context of Blogspace , the space of weblogs (or blogs). Our study involves approximately 750K links among 25K blogs. We create a time graph on these blogs by an automatic analysis of their internal time stamps. We then study the evolution of connected component structure and microscopic community structure in this time graph. We show that Blogspace underwent a transition behavior around the end of 2001, and has been rapidly expanding over the past year, not just in metrics of scale, but also in metrics of community structure and connectedness. This expansion shows no sign of abating, although measures of connectedness must plateau within two years. By randomizing link destinations in Blogspace, but retaining sources and timestamps, we introduce a concept of randomized Blogspace . Herein, we observe similar evolution of a giant component, but no corresponding increase in community structure. Having demonstrated the formation of micro-communities over time, we then turn to the ongoing activity within active communities. We extend recent work of Kleinberg [11] to discover dense periods of "bursty" intra-community link creation.