Much of opinion mining research focuses on product reviews because reviews are opinion-rich and contain little irrelevant information. However, this cannot be said about online discussions and comments. In such postings, the discussions can get highly emotional and heated with many emotional statements, and even personal attacks. As a result, many of the postings and sentences do not express positive or negative opinions about the topic being discussed. To find people’s opinions on a topic and its different aspects, which we call evaluative opinions, those irrelevant sentences should be removed. The goal of this research is thus to identify evaluative opinion sentences. A novel unsupervised approach is proposed to solve the problem, and our experimental results show that it performs well.

The problem of finding interesting and actionable patterns is a major challenge in data mining. It has been studied by many data mining researchers. The issue is that data mining algorithms often generate too many patterns, which make it very hard for the user to find those truly useful ones. Over the years many techniques have been proposed. However, few have made it to real-life applications. At the end of 2005, we built a data mining system for Motorola (called opportunity map) to enable the user to explore the space of a large number of rules in order to find actionable knowledge. The approach is based on the concept of rule cubes and operations on rule cubes. A rule cube is similar to a data cube, but stores rules. Since its deployment, some issues have also been identified during the regular use of the system in Motorola. One of the key issues is that although the operations on rule cubes are flexible, each operation is primitive and has to be initiated by the user. Finding a piece of actionable knowledge typically involves many operations and intense visual inspections, which are labor-intensive and time-consuming. From interactions with our users, we identified a generic problem that is crucial for finding actionable knowledge. The problem involves extensive comparison of sub-populations and identification of the cause of their differences. This paper first defines the problem and then proposes an effective method to solve the problem automatically. To the best of our knowledge, there is no reported study of this problem. The new method has been added to the opportunity map system and is now in daily use in Motorola.

Opinion mining became an important topic of study in recent years due to its wide range of applications. There are also many companies offering opinion mining services. One problem that has not been studied so far is the assignment of entities that have been talked about in each sentence. Let us use forum discussions about products as an example to make the problem concrete. In a typical discussion post, the author may give opinions on multiple products and also compare them. The issue is how to detect what products have been talked about in each sentence. If the sentence contains the product names, they need to be identified. We call this problem entity discovery. If the product names are not explicitly mentioned in the sentence but are implied due to the use of pronouns and language conventions, we need to infer the products. We call this problem entity assignment. These problems are important because without knowing what products each sentence talks about the opinion mined from the sentence is of little use. In this paper, we study these problems and propose two effective methods to solve the problems. Entity discovery is based on pattern discovery and entity assignment is based on mining of comparative sentences. Experimental results using a large number of forum posts demonstrate the effectiveness of the technique. Our system has also been successfully tested in a commercial setting.