With the success of deep learning, click-through rate (CTR) predictions are transitioning from shallow approaches to deep architectures. Current deep CTR prediction usually follows the Embedding & MLP paradigm, where the model embeds categorical features into latent semantic space. This paper introduces a novel embedding technique called neural statistics that instead learns explicit semantics of categorical features by incorporating feature engineering as an innate prior into the deep architecture in an end-to-end manner. Besides, since the statistical information changes over time, we study how to adapt to the distribution shift in the MLP module efficiently. Offline experiments on two public datasets validate the effectiveness of neural statistics against state-of-the-art models. We also apply it to a large-scale recommender system via online A/B tests, where the user's satisfaction is significantly improved.

More and more structured information in the form of semantic data is nowadays available. It offers a wide range of new possibilities especially for semantic search and Web data integration. However, their effective exploitation still brings about a number of challenges, e.g. usability, scalability and uncertainty. In this paper, we present Dataplorer, a solution designed to address these challenges. We consider the usability through the use of hybrid queries and faceted search, while still preserving the scalability thanks to an extension of inverted index to support this type of query. Moreover, Dataplorer deals with uncertainty by means of a powerful ranking scheme to find relevant results. Our experimental results show that our proposed approach is promising and it makes us believe that it is possible to extend the current IR infrastructure to query and search the Web of data.

Master data refers to core business entities a company uses repeatedly across many business processes and systems (such as lists or hierarchies of customers, suppliers, accounts, products, or organizational units). Product information is the most important kind of master data and product information management (PIM) is becoming critical for modern enterprises because it provides a rich business context for various applications. Existing PIM systems are less flexible and scalable for on-demand business, as well as too weak to completely capture and use the semantics of master data. This paper explores how to use semantic web technologies to enhance a collaborative PIM system by simplifying modeling and representation while preserving enough dynamic flexibility. Furthermore, we build a semantic PIM system using one of the state-of-art ontology repositories and summarize the challenges we encountered based on our experimental results, especially on performance and scalability. We believe that our study and experiences are valuable for both semantic web community and master data management community.

In order to obtain a machine understandable semantics for web resources, research on the Semantic Web tries to annotate web resources with concepts and relations from explicitly defined formal ontologies. This kind of formal annotation is usually done manually or semi-automatically. In this paper, we explore a complement approach that focuses on the "social annotations of the web" which are annotations manually made by normal web users without a pre-defined formal ontology. Compared to the formal annotations, although social annotations are coarse-grained, informal and vague, they are also more accessible to more people and better reflect the web resources' meaning from the users' point of views during their actual usage of the web resources. Using a social bookmark service as an example, we show how emergent semantics [2] can be statistically derived from the social annotations. Furthermore, we apply the derived emergent semantics to discover and search shared web bookmarks. The initial evaluation on our implementation shows that our method can effectively discover semantically related web bookmarks that current social bookmark service can not discover easily.

Semantic Portal is the next generation of web portals that are powered by Semantic Web technologies for improved information sharing and exchange for a community of users. Current methods of searching in Semantic Portals are limited to keyword-based search using information retrieval (IR) techniques, ontology-based formal query and reasoning, or a simple combination of the two. In this paper, we propose an enhanced model that tightly integrates IR with formal query and reasoning to fully utilize both textual and semantic information for searching in Semantic Portals. The model extends the search capabilities of existing methods and can answer more complex search requests. The ideas in a fuzzy description logic (DL) IR model and a formal DL query method are employed and combined in our model. Based on the model, a semantic search service is implemented and evaluated. The evaluation shows very large improvements over existing methods.