Web multimedia content has reached much importance lately. One of the most important content types is online video, as demonstrated by the success of platforms such as YouTube. The growth in the volume of available online video is also observed in corporate scenarios, such as TV station. This paper evaluates a set of corporate online videos hosted by Sambatech, a company that holds the largest platform for online multimedia content distribution in Latin America. We propose a novel analytical approach for video recommendation, focusing on video objects being consumed. After modeling this service, we characterize the contents from multiple sources, and propose techniques for multimedia content recommendation. Experimental results indicate that the proposed method is very promising, which had obtained almost 70 in precision. We also perform distinct evaluations using different approaches from literature, such as the state-of-the-art technique for item recommendation.

Electronic markets have early emerged as an important topic inside e-commerce research. An e-market is a digital ecosystem intended to provide their users with online services that will facilitate information exchange and transactions. This work presents a characterization and analysis of fixed-price online negotiations. Using actual data from a Brazilian marketplace, we analyze selling practices, considering seller profiles and selling strategies. There are important factors that can be considered when analyzing selling practices, such as the seller's reputation and experience, offer's price, duration, among others. We evaluate which factors impact on the success of selling practices in e-markets, which can be used to support seller's decision and recommend selling practices. Moreover, we investigate some important hypotheses about selling practices in online marketplaces, which allow us to state interesting conclusions, such as: a seller profile can achieve success or not in a trade, depending on the adopted strategy; the offer's price and how it is being advertised are two important success factors.

E-commerce is growing at an exponential rate. In the last decade, there has been an explosion of online commercial activity enabled by World Wide Web (WWW). These days, many consumers are less attracted to online auctions, preferring to buy merchandise quickly using fixed-price negotiations. Sales at Amazon.com, the leader in online sales of fixed-price goods, rose 37% in the first quarter of 2008. At eBay, where auctions make up 58% of the site's sales, revenue rose 14%. In Brazil, probably by cultural influence, online auctions are not been popular. This work presents a characterization and analysis of fixed-price online negotiations. Using actual data from a Brazilian marketplace, we analyze seller practices, considering seller profiles and strategies. We show that different sellers adopt strategies according to their interests, abilities and experience. Moreover, we confirm that choosing a selling strategy is not simple, since it is important to consider the seller's characteristics to evaluate the applicability of a strategy. The work also provides a comparative analysis of some selling practices in Brazil with popular worldwide marketplaces.