Virtual teams have become a ubiquitous form of organizing, but the impact of social structures within and between teams on group performance remains understudied. This paper uses the case study of a massively multiplayer online game and server log data from over 10,000 players to examine the connection between group social capital (operationalized through guild network structure measures) and team effectiveness, given a variety of in-game social networks. Three different networks, social, task, and exchange networks, are compared and contrasted while controlling for group size, group age, and player experience. Team effectiveness is maximized at a roughly moderate level of closure across the networks, suggesting that this is the optimal level of the group's network density. Guilds with high brokerage, meaning they have diverse connections with other groups, were more effective in achievement-oriented networks. In addition, guilds with central leaders were more effective when they teamed up with other guild leaders.

How do social ties in online worlds evolve over time? This research examined the dynamic processes of relationship formation, maintenance, and demise in a massively multiplayer online game. Drawing from evolutionary and ecological theories of social networks, this study focuses on the impact of three sets of evolutionary factors in the context of social relationships in the online game EverQuest II (EQII): the aging and maturation processes, social architecture of the game, and homophily and proximity. A longitudinal analysis of tie persistence and decay demonstrated the transient nature of social relationships in EQII, but ties became considerably more durable over time. Also, character level similarity, shared guild membership, and geographic proximity were powerful mechanisms in preserving social relationships.