We present the problem of click-through prediction for advertising in Twitter timeline, which displays a stream of Tweets from accounts a user choose to follow. Traditional computational advertising usually appears in two forms: sponsored search that places ads onto the search result page when a query is issued to a search engine, and contextual advertising that places ads onto a regular, usually static Web page. Compared with these two paradigms, placing ads into a Tweet stream is particularly challenging given the nature of the data stream: the context into which an ad can be placed updates dynamically and never replicates. Every ad is therefore placed into a unique context. This makes the information available for training a machine learning model extremely sparse. In this study, we propose a learning-to-rank method which not only addresses the sparsity of training signals but also can be trained and updated online. The proposed method is evaluated using both offline experiments and online A/B tests, which involve very large collections of Twitter data and real Twitter users. Results of the experiments prove the effectiveness and efficiency of our solution, and its superiority over the current production model adopted by Twitter.

With the development of social media and social networks, user-generated content, like forums, blogs and comments, are not only getting richer, but also ubiquitously interconnected with many other objects and entities, forming a heterogeneous information network between them. Sentiment analysis on such kinds of data can no longer ignore the information network, since it carries a lot of rich and valuable information, explicitly or implicitly, where some of them can be observed while others are not. In this paper, we propose a novel information network-based framework which can infer hidden similarity and dissimilarity between users by exploring similar and opposite opinions, so as to improve post-level and user-level sentiment classification in the same time. More specifically, we develop a new meta path-based measure for inferring pseudo-friendship as well as dissimilarity between users, and propose a semi-supervised refining model by encoding similarity and dissimilarity from both user-level and post-level relations. We extensively evaluate the proposed approach and compare with several state-of-the-art techniques on two real-world forum datasets. Experimental results show that our proposed model with 10.5% labeled samples can achieve better performance than a traditional supervised model trained on 61.7% data samples.

With more and more people freely express opinions as well as actively interact with each other in discussion threads, online forums are becoming a gold mine with rich information about people's opinions and social behaviors. In this paper, we study an interesting new problem of automatically discovering opposing opinion networks of users from forum discussions, which are subset of users who are strongly against each other on some topic. Toward this goal, we propose to use signals from both textual content (e.g., who says what) and social interactions (e.g., who talks to whom) which are both abundant in online forums. We also design an optimization formulation to combine all the signals in an unsupervised way. We created a data set by manually annotating forum data on five controversial topics and our experimental results show that the proposed optimization method outperforms several baselines and existing approaches, demonstrating the power of combining both text analysis and social network analysis in analyzing and generating the opposing opinion networks.

Mining detailed opinions buried in the vast amount of review text data is an important, yet quite challenging task with widespread applications in multiple domains. Latent Aspect Rating Analysis (LARA) refers to the task of inferring both opinion ratings on topical aspects (e.g., location, service of a hotel) and the relative weights reviewers have placed on each aspect based on review content and the associated overall ratings. A major limitation of previous work on LARA is the assumption of pre-specified aspects by keywords. However, the aspect information is not always available, and it may be difficult to pre-define appropriate aspects without a good knowledge about what aspects are actually commented on in the reviews.

The rise of Web 2.0 with its increasingly popular social sites like Twitter, Facebook, blogs and review sites has motivated people to express their opinions publicly and more frequently than ever before. This has fueled the emerging field known as sentiment analysis whose goal is to translate the vagaries of human emotion into hard data. LCI is a social channel analysis platform that taps into what is being said to understand the sentiment with the particular ability of doing so in near real-time. LCI integrates novel algorithms for sentiment analysis and a configurable dashboard with different kinds of charts including dynamic ones that change as new data is ingested. LCI has been researched and prototyped at HP Labs in close interaction with the Business Intelligence Solutions (BIS) Division and a few customers. This paper presents an overview of the architecture and some of its key components and algorithms, focusing in particular on how LCI deals with Twitter and illustrating its capabilities with selected use cases.

The explosion of Web opinion data has made essential the need for automatic tools to analyze and understand people's sentiments toward different topics. In most sentiment analysis applications, the sentiment lexicon plays a central role. However, it is well known that there is no universally optimal sentiment lexicon since the polarity of words is sensitive to the topic domain. Even worse, in the same domain the same word may indicate different polarities with respect to different aspects. For example, in a laptop review, "large" is negative for the battery aspect while being positive for the screen aspect. In this paper, we focus on the problem of learning a sentiment lexicon that is not only domain specific but also dependent on the aspect in context given an unlabeled opinionated text collection. We propose a novel optimization framework that provides a unified and principled way to combine different sources of information for learning such a context-dependent sentiment lexicon. Experiments on two data sets (hotel reviews and customer feedback surveys on printers) show that our approach can not only identify new sentiment words specific to the given domain but also determine the different polarities of a word depending on the aspect in context. In further quantitative evaluation, our method is proved to be effective in constructing a high quality lexicon by comparing with a human annotated gold standard. In addition, using the learned context-dependent sentiment lexicon improved the accuracy in an aspect-level sentiment classification task.

In this paper, we define and study a new opinionated text data analysis problem called Latent Aspect Rating Analysis (LARA), which aims at analyzing opinions expressed about an entity in an online review at the level of topical aspects to discover each individual reviewer's latent opinion on each aspect as well as the relative emphasis on different aspects when forming the overall judgment of the entity. We propose a novel probabilistic rating regression model to solve this new text mining problem in a general way. Empirical experiments on a hotel review data set show that the proposed latent rating regression model can effectively solve the problem of LARA, and that the detailed analysis of opinions at the level of topical aspects enabled by the proposed model can support a wide range of application tasks, such as aspect opinion summarization, entity ranking based on aspect ratings, and analysis of reviewers rating behavior.

Web 2.0 technologies have enabled more and more people to freely comment on different kinds of entities (e.g. sellers, products, services). The large scale of information poses the need and challenge of automatic summarization. In many cases, each of the user-generated short comments comes with an overall rating. In this paper, we study the problem of generating a ``rated aspect summary'' of short comments, which is a decomposed view of the overall ratings for the major aspects so that a user could gain different perspectives towards the target entity. We formally define the problem and decompose the solution into three steps. We demonstrate the effectiveness of our methods by using eBay sellers' feedback comments. We also quantitatively evaluate each step of our methods and study how well human agree on such a summarization task. The proposed methods are quite general and can be used to generate rated aspect summary automatically given any collection of short comments each associated with an overall rating.

Web 2.0 technology has enabled more and more people to freely express their opinions on the Web, making the Web an extremely valuable source for mining user opinions about all kinds of topics. In this paper we study how to automatically integrate opinions expressed in a well-written expert review with lots of opinions scattering in various sources such as blogspaces and forums. We formally define this new integration problem and propose to use semi-supervised topic models to solve the problem in a principled way. Experiments on integrating opinions about two quite different topics (a product and a political figure) show that the proposed method is effective for both topics and can generate useful aligned integrated opinion summaries. The proposed method is quite general. It can be used to integrate a well written review with opinions in an arbitrary text collection about any topic to potentially support many interesting applications in multiple domains.