Industrial large-scale recommendation models (LRMs) face the challenge of jointly modeling long-range user behavior sequences and heterogeneous non-sequential features under strict efficiency constraints. However, most existing architectures employ a decoupled pipeline: long sequences are first compressed with a query-token based sequence compressor like LONGER, followed by fusion with dense features through token-mixing modules like RankMixer, which thereby limits both the representation capacity and the interaction flexibility. This paper presents HyFormer, a unified hybrid transformer architecture that tightly integrates long-sequence modeling and feature interaction into a single backbone. From the perspective of sequence modeling, we revisit and redesign query tokens in LRMs, and frame the LRM modeling task as an alternating optimization process that integrates two core components: Query Decoding which expands non-sequential features into Global Tokens and performs long sequence decoding over layer-wise key-value representations of long behavioral sequences; and Query Boosting which enhances cross-query and cross-sequence heterogeneous interactions via efficient token mixing. The two complementary mechanisms are performed iteratively to refine semantic representations across layers. Extensive experiments on billion-scale industrial datasets demonstrate that HyFormer consistently outperforms strong LONGER and RankMixer baselines under comparable parameter and FLOPs budgets, while exhibiting superior scaling behavior with increasing parameters and FLOPs. Large-scale online A/B tests in high-traffic production systems further validate its effectiveness, showing significant gains over deployed state-of-the-art models. These results highlight the practicality and scalability of HyFormer as a unified modeling framework for industrial LRMs.

Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem. Especially in industrial recommendation systems, the widely applied negative sample down-sampling technique due to resource limitation worsens the problem, resulting in a decline in performance. In this paper, we propose Auxiliary Match Tasks for enhancing Click-Through Rate (AT4CTR) prediction accuracy by alleviating the data sparsity problem. Specifically, we design two match tasks inspired by collaborative filtering to enhance the relevance modeling between user and item. As the "click" action is a strong signal which indicates the user's preference towards the item directly, we make the first match task aim at pulling closer the representation between the user and the item regarding the positive samples. Since the user's past click behaviors can also be treated as the user him/herself, we apply the next item prediction as the second match task. For both the match tasks, we choose the InfoNCE as their loss function. The two match tasks can provide meaningful training signals to speed up the model's convergence and alleviate the data sparsity. We conduct extensive experiments on one public dataset and one large-scale industrial recommendation dataset. The result demonstrates the effectiveness of the proposed auxiliary match tasks. AT4CTR has been deployed in the real industrial advertising system and has gained remarkable revenue.

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction performance. However, most of those methods only model users' positive interests from users' click items while ignoring the context information, which is the display items around the clicks, resulting in inferior performance. In this paper, we highlight the importance of context information on user behavior modeling and propose a novel model named Deep Context Interest Network (DCIN), which integrally models the click and its display context to learn users' context-aware interests. DCIN consists of three key modules: 1) Position-aware Context Aggregation Module (PCAM), which performs aggregation of display items with an attention mechanism; 2) Feedback-Context Fusion Module (FCFM), which fuses the representation of clicks and display contexts through non-linear feature interaction; 3) Interest Matching Module (IMM), which activates interests related with the target item. Moreover, we provide our hands-on solution to implement DCIN on large-scale industrial systems. The significant improvements in both offline and online evaluations demonstrate the superiority of our proposed DCIN method. Notably, DCIN has been deployed on our online advertising system serving the main traffic, which brings 1.5% CTR and 1.5% RPM lift.

Cascading architecture has been widely adopted in large-scale advertising systems to balance efficiency and effectiveness. In this architecture, the pre-ranking model is expected to be a lightweight approximation of the ranking model, which handles more candidates with strict latency requirements. Due to the gap in model capacity, the pre-ranking and ranking models usually generate inconsistent ranked results, thus hurting the overall system effectiveness. The paradigm of score alignment is proposed to regularize their raw scores to be consistent. However, it suffers from inevitable alignment errors and error amplification by bids when applied in online advertising. To this end, we introduce a consistency-oriented pre-ranking framework for online advertising, which employs a chunk-based sampling module and a plug-and-play rank alignment module to explicitly optimize consistency of ECPM-ranked results. A ΔNDCG-based weighting mechanism is adopted to better distinguish the importance of inter-chunk samples in optimization. Both online and offline experiments have validated the superiority of our framework. When deployed in Taobao display advertising system, it achieves an improvement of up to +12.3% CTR and +5.6% RPM.

Point-of-Interest (POI) recommendation plays a vital role in various location-aware services. It has been observed that POI recommendation is driven by both sequential and geographical influences. However, since there is no annotated label of the dominant influence during recommendation, existing methods tend to entangle these two influences, which may lead to sub-optimal recommendation performance and poor interpretability. In this paper, we address the above challenge by proposing DisenPOI, a novel Disentangled dual-graph framework for POI recommendation, which jointly utilizes sequential and geographical relationships on two separate graphs and disentangles the two influences with self-supervision. The key novelty of our model compared with existing approaches is to extract disentangled representations of both sequential and geographical influences with contrastive learning. To be specific, we construct a geographical graph and a sequential graph based on the check-in sequence of a user. We tailor their propagation schemes to become sequence-/geo-aware to better capture the corresponding influences. Preference proxies are extracted from check-in sequence as pseudo labels for the two influences, which supervise the disentanglement via a contrastive loss. Extensive experiments on three datasets demonstrate the superiority of the proposed model.

In online advertising, click-through rate (CTR) prediction typically utilizes click data to train models for estimating the probability of a user clicking on an item. However, the different presentations of an item, including its position and contextual items, etc., will affect the user's attention and lead to different click propensities, thus the presentation bias arises. Most previous works generally consider position bias and pay less attention to overall presentation bias including context. Simultaneously, since the final presentation list is unreachable during online inference, the bias independence assumption is adopted so that the debiased relevance can be directly used for ranking. But this assumption is difficult to hold because the click propensity to the item presentation varies with user intent. Therefore, predicted CTR with personalized click propensity rather than debiased relevance should be closer to real CTR. In this work, we propose a Deep Presentation Bias Integrated Framework (DPBIF). With DPBIF, the presentation block containing item and contextual items on the same screen is introduced into user behavior sequence and predicted target item for personalizing the integration of presentation bias caused by different click propensities into CTR prediction network. While avoiding modeling with the independence assumption, the network is capable of estimating multiple integrated CTRs under different presentations for each item. The multiple CTRs are used to transform the ranking problem into an item-to-position assignment problem so that the Kuhn-Munkres (KM) algorithm is employed to optimize the global benefit of the presentation list. Extensive offline experiments and online A/B tests are performed in a real-world system to demonstrate the effectiveness of the proposed framework.

Rich user behavior data has been proven to be of great value for click-through rate prediction tasks, especially in industrial applications such as recommender systems and online advertising. Both industry and academy have paid much attention to this topic and propose different approaches to modeling with long sequential user behavior data. Among them, memory network based model MIMN proposed by Alibaba, achieves SOTA with the co-design of both learning algorithm and serving system. MIMN is the first industrial solution that can model sequential user behavior data with length scaling up to 1000. However, MIMN fails to precisely capture user interests given a specific candidate item when the length of user behavior sequence increases further, say, by 10 times or more. This challenge exists widely in previously proposed approaches.

With the recent advances of neural models and natural language processing, automatic generation of classical Chinese poetry has drawn significant attention due to its artistic and cultural value. Previous works mainly focus on generating poetry given keywords or other text information, while visual inspirations for poetry have been rarely explored. Generating poetry from images is much more challenging than generating poetry from text, since images contain very rich visual information which cannot be described completely using several keywords, and a good poem should convey the image accurately. In this paper, we propose a memory based neural model which exploits images to generate poems. Specifically, an Encoder-Decoder model with a topic memory network is proposed to generate classical Chinese poetry from images. To the best of our knowledge, this is the first work attempting to generate classical Chinese poetry from images with neural networks. A comprehensive experimental investigation with both human evaluation and quantitative analysis demonstrates that the proposed model can generate poems which convey images accurately.