In recent years, several hardware-based countermeasures proposed to mitigate Spectre attacks have been shown to be insecure. To enable the development of effective secure speculation countermeasures, we need easy-to-use tools that can automatically test their security guarantees early-on in the design phase to facilitate rapid prototyping.

Online advertising is a driving force of Internet services today. One of the main challenges in advertising systems is finding the right balance between user experience and overall revenue.

In this work, we introduce the notion of Context-Based Prediction Models. A Context-Based Prediction Model determines the probability of a user’s action (such as a click or a conversion) solely by relying on user and contextual features, without considering any specific features of the item itself. We have identified numerous valuable applications for this modeling approach, including training an auxiliary context-based model to estimate click probability and incorporating its prediction as a feature in CTR prediction models. Our experiments indicate that this enhancement brings significant improvements in offline and online business metrics while having minimal impact on the cost of serving. Overall, our work offers a simple and scalable, yet powerful approach for enhancing the performance of large-scale commercial recommender systems, with broad implications for the field of personalized recommendations.