In this paper, we propose an image segmentation model that incorporates convexity shape priori using level set representations. In the past decade, several discrete and continuous methods have been developed to solve this problem. Our method comes from the observation that the signed distance function of a convex region must be a convex function. Based on this observation, we transfer the complicated geometrical convexity shape priori into some simple constraints on the signed distance function. We propose a simple algorithm to keep these constraints exactly. The proposed method could be easily applied to level set based segmentation models, such as the well-known Chan-Vese mode and the active contour models. By setting some good initial curves, the proposed method can easily segment convex objects from images with complicated background. We demonstrate the performance of the proposed methods on both synthetic images and real images, as well as the comparison to some state-of-the-art methods.