Advances in data mining and knowledge discovery have transformed the way Web sites are designed. However, while visual presentation is an intrinsic part of the Web, traditional data mining techniques ignore render-time page structures and their attributes. This paper introduces design mining for the Web: using knowledge discovery techniques to understand design demographics, automate design curation, and support data-driven design tools. This idea is manifest in Webzeitgeist, a platform for large-scale design mining comprising a repository of over 100,000 Web pages and 100 million design elements. This paper describes the principles driving design mining, the implementation of the Webzeitgeist architecture, and the new class of data-driven design applications it enables.

Design patterns have proven useful in many creative fields, providing content creators with archetypal, reusable guidelines to leverage in projects. Creating such patterns, however, is a time-consuming, manual process, typically relegated to a few experts in any given domain. In this paper, we describe an algorithmic method for learning design patterns directly from data using techniques from natural language processing and structured concept learning. Given a set of labeled, hierarchical designs as input, we induce a probabilistic formal grammar over these exemplars. Once learned, this grammar encodes a set of generative rules for the class of designs, which can be sampled to synthesize novel artifacts. We demonstrate the method on geometric models and Web pages, and discuss how the learned patterns can drive new interaction mechanisms for content creators.