Long user history is highly valuable signal for recommendation systems, but effectively incorporating it often comes with high cost in terms of data center power consumption and GPU. In this work, we chose offline embedding over end-to-end sequence length optimization methods to enable extremely long user sequence modeling as a cost-effective solution, and propose a new user embedding learning strategy, multi-slicing and summarization, that generates highly generalizable user representation of user's long-term stable interest. History length we encoded in this embedding is up to 70,000 and on average 40,000. This embedding, named as DV365, is proven highly incremental on top of advanced attentive user sequence models deployed in Instagram. Produced by a single upstream foundational model, it is launched in 15 different models across Instagram and Threads with significant impact, and has been production battle-proven for >1 year since our first launch.

Personalized item search has become an essential tool for online platforms---where users interact with a large corpus of items (e.g., click, purchase, like) via a search query---to provide their users with a more satisfactory search experience. The record (or history) of users' past interactions serves as a valuable asset to achieve personalization. While user history data can span over a long period of time, only a part of the history is relevant to a user's current search intent. Moreover, since historical interactions take place at aperiodic points in time, modeling their relevance to the current search query entangles complex temporal dependencies. We propose multi-resolution attention to address these challenges for personalized item search. Our approach captures higher-order temporal relations between user queries and their history across several temporal subspaces (i.e., resolutions), each corresponding to distinct temporal ranges with adaptive time boundaries that are also learned directly from data. We achieve this by coupling the conventional multi-head attention module with a differentiable soft-thresholding mechanism, which essentially operates as a masking function in the temporal domain. Comparisons with strong baselines on an open-source benchmark dataset confirm the efficacy of our approach.

Learning effective feature crosses is the key behind building recommender systems. However, the sparse and large feature space requires exhaustive search to identify effective crosses. Deep & Cross Network (DCN) was proposed to automatically and efficiently learn bounded-degree predictive feature interactions. Unfortunately, in models that serve web-scale traffic with billions of training examples, DCN showed limited expressiveness in its cross network at learning more predictive feature interactions. Despite significant research progress made, many deep learning models in production still rely on traditional feed-forward neural networks to learn feature crosses inefficiently.

Industrial recommender systems deal with extremely large action spaces -- many millions of items to recommend. Moreover, they need to serve billions of users, who are unique at any point in time, making a complex user state space. Luckily, huge quantities of logged implicit feedback (e.g., user clicks, dwell time) are available for learning. Learning from the logged feedback is however subject to biases caused by only observing feedback on recommendations selected by the previous versions of the recommender. In this work, we present a general recipe of addressing such biases in a production top-K recommender system at Youtube, built with a policy-gradient-based algorithm, i.e. REINFORCE. The contributions of the paper are: (1) scaling REINFORCE to a production recommender system with an action space on the orders of millions; (2) applying off-policy correction to address data biases in learning from logged feedback collected from multiple behavior policies; (3) proposing a novel top-K off-policy correction to account for our policy recommending multiple items at a time; (4) showcasing the value of exploration. We demonstrate the efficacy of our approaches through a series of simulations and multiple live experiments on Youtube.

Understanding temporal dynamics has proved to be highly valuable for accurate recommendation. Sequential recommenders have been successful in modeling the dynamics of users and items over time. However, while different model architectures excel at capturing various temporal ranges or dynamics, distinct application contexts require adapting to diverse behaviors.

The ability to capture Long Range Dependence (LRD) in a stochastic process is of prime importance in the context of predictive models. A sequential model with a longer-term memory is better able contextualize recent observations. In this article, we apply the theory of LRD stochastic processes to modern recurrent architectures, such as LSTMs and GRUs, and prove they do not provide LRD under assumptions sufficient for gradients to vanish. Motivated by an information-theoretic analysis, we provide a modified recurrent neural architecture that mitigates the issue of faulty memory through redundancy while keeping the compute time constant. Experimental results on a synthetic copy task, the Youtube-8m video classification task and a recommender system show that we enable better memorization and longer-term memory.

Many recommendation systems produce result sets with large numbers of highly similar items. Diversifying these results is often accomplished with heuristics, which are impoverished models of users' desire for diversity. However, integrating more complex statistical models of diversity into large-scale, mature systems is challenging. Without a good match between the model's definition of diversity and users' perception of diversity, the model can easily degrade users' perception of the recommendations. In this work we present a statistical model of diversity based on determinantal point processes (DPPs). We train this model from examples of user preferences with a simple procedure that can be integrated into large and complex production systems relatively easily. We use an approximate inference algorithm to serve the model at scale, and empirical results on live YouTube homepage traffic show that this model, coupled with a re-ranking algorithm, yields substantial short- and long-term increases in user engagement.

Recommendation systems, prevalent in many applications, aim to surface to users the right content at the right time. Recently, researchers have aspired to develop conversational systems that offer seamless interactions with users, more effectively eliciting user preferences and offering better recommendations. Taking a step towards this goal, this paper explores the two stages of a single round of conversation with a user: which question to ask the user, and how to use their feedback to respond with a more accurate recommendation. Following these two stages, first, we detail an RNN-based model for generating topics a user might be interested in, and then extend a state-of-the-art RNN-based video recommender to incorporate the user's selected topic. We describe our proposed system Q&R, i.e., Question & Recommendation, and the surrogate tasks we utilize to bootstrap data for training our models. We evaluate different components of Q&R on live traffic in various applications within YouTube: User Onboarding, Homepage Recommendation, and Notifications. Our results demonstrate that our approach improves upon state-of-the-art recommendation models, including RNNs, and makes these applications more useful, such as a >1% increase in video notifications opened. Further, our design choices can be useful to practitioners wanting to transition to more conversational recommendation systems.

Many techniques to utilize side information of users and/or items as inputs to recommenders to improve recommendation, especially on cold-start items/users, have been developed over the years. In this work, we test the approach of utilizing item side information, specifically categorical attributes, in the output of recommendation models either through multi-task learning or hierarchical classification. We first demonstrate the efficacy of these approaches for both matrix factorization and neural networks with a medium-size real-word data set. We then show that they improve a neural-network based production model in an industrial-scale recommender system. We demonstrate the robustness of the hierarchical classification approach by introducing noise in building the hierarchy. Lastly, we investigate the generalizability of hierarchical classification on a simulated dataset by building two user models in which we can fully control the generative process of user-item interactions.

The success of recommender systems often depends on their ability to understand and make use of the context of the recommendation request. Significant research has focused on how time, location, interfaces, and a plethora of other contextual features affect recommendations. However, in using deep neural networks for recommender systems, researchers often ignore these contexts or incorporate them as ordinary features in the model.

Symbolic complexity bounds help programmers understand the performance characteristics of their implementations. Existing work provides techniques for statically determining bounds of procedures with simple control-flow. However, procedures with nested loops or multiple paths through a single loop are challenging.