In large-scale recommendation systems like LinkedIn’s, the retrieval stage is critical for narrowing billions of potential candidates to a manageable subset for ranking. LinkedIn's feed now serves suggested content based on the topical interests of members, where 2000 candidates are retrieved from several million candidates with a latency budget of a few milliseconds and inbound QPS of several thousand per second. This paper presents a novel retrieval approach that fine tunes a large causal language model (Meta’s LLaMA 3) as a dual encoder to generate high quality embeddings for both users (members) and content (items), using only textual input. We describe the end to end pipeline, including prompt design for embedding generation, techniques for fine tuning at LinkedIn scale, and infrastructure for low latency, cost effective online serving. We share our findings on how quantizing numerical features in the prompt enables the information getting encoded in the embedding facilitating greater alignment between the retrieval and ranking layer. The system was evaluated using offline metrics and an online A/B test, which showed substantial improvements in member engagement. We observed significant gains among newer members, who often lack strong network connections, indicating that high-quality suggested content aids retention. This work demonstrates how generative language models can be effectively adapted for real time, high throughput retrieval in industrial applications.

LinkedIn, one of the world's largest platforms for professional networking and job seeking, encounters various modeling challenges in building recommendation systems for its job matching product, including cold-start, filter bubbles, and biases affecting candidate-job matching. To address these, we developed the STAR (Signal integration for Talent And Recruiters) system, leveraging the combined strengths of Large Language Models (LLMs) and Graph Neural Networks (GNNs). LLMs excel at understanding textual data, such as member profiles and job postings, while GNNs capture intricate relationships and mitigate cold-start issues through network effects. STAR integrates diverse signals by uniting LLM and GNN capabilities with industrial-scale paradigms including adaptive sampling and version management. It provides an end-to-end solution for developing and deploying embeddings in large-scale recommender systems. Our key contributions include a robust methodology for building embeddings in industrial applications, a scalable GNN-LLM integration for high-performing recommendations, and practical insights for real-world model deployment.

Web-scale search and recommendation systems depend on efficient retrieval to manage massive datasets and user traffic.This paper chronicles our evolutionary path in building the retrieval layer at LinkedIn, progressing from a CPU-based inverted index system to a GPU-accelerated embedding-based retrieval system.Initially anchored by traditional term-based retrieval, we enhanced relevance and productivity through learning-to-retrieve approaches by generating mappings among inferred attributes.As these early efforts encountered limitations in inferring and matching attributes at scale, we transitioned to embedding-based retrieval for greater flexibility and performance, but found that existing infrastructure couldn't support large-scale production needs.This led us to develop a GPUbased retrieval system designed for high performance, flexible modeling, and multi-objective business optimization.We present the infrastructure innovations, optimizations, and key lessons learned throughout this transition, offering practical insights for building scalable, flexible retrieval systems.

Job marketplace is a heterogeneous graph composed of interactions among members (job-seekers), companies, and jobs. Understanding and modeling job marketplace can benefit both job seekers and employers, ultimately contributing to the greater good of the society. However, existing graph neural network (GNN)-based methods have shallow understandings of the associated textual features and heterogeneous relations. To address the above challenges, we propose PLM4Job, a job marketplace foundation model that tightly couples pretrained language models (PLM) with job market graph, aiming to fully utilize the pretrained knowledge and reasoning ability to model member/job textual features as well as various member-job relations simultaneously. In the pretraining phase, we propose a heterogeneous ego-graph-based prompting strategy to model and aggregate member/job textual features based on the topological structure around the target member/job node, where entity type embeddings and graph positional embeddings are introduced accordingly to model different entities and their heterogeneous relations. Meanwhile, a proximity-aware attention alignment strategy is designed to dynamically adjust the attention of the PLM on ego-graph node tokens in the prompt, such that the attention can be better aligned with job marketplace semantics. Extensive experiments at LinkedIn demonstrate the effectiveness of PLM4Job.

To fully utilize Web-services, users and applications should be able to discover, deploy, compose and synthesize services automatically. This automation can take place only if a formal semantic description of the Web-services is available. In this paper we present a markup language called USDL (Universal Service Description Language), for formally describing the semantics of Web-services.