In today's online advertising markets, a crucial requirement for an advertiser is to control her total expenditure within a time horizon under some budget. Among various budget control methods, throttling has emerged as a popular choice, managing an advertiser's total expenditure by selecting only a subset of auctions to participate in. This paper provides a theoretical panorama of a single advertiser's dynamic budget throttling process in repeated second-price auctions. We first establish a lower bound on the regret and an upper bound on the asymptotic competitive ratio for any throttling algorithm, respectively, when the advertiser's values are stochastic and adversarial. Regarding the algorithmic side, we propose the OGD-CB algorithm, which guarantees a near-optimal expected regret with stochastic values. On the other hand, when values are adversarial, we prove that this algorithm also reaches the upper bound on the asymptotic competitive ratio. We further compare throttling with pacing, another widely adopted budget control method, in repeated second-price auctions. In the stochastic case, we demonstrate that pacing is generally superior to throttling for the advertiser, supporting the well-known result that pacing is asymptotically optimal in this scenario. However, in the adversarial case, we give an exciting result indicating that throttling is also an asymptotically optimal dynamic bidding strategy. Our results bridge the gaps in theoretical research of throttling in repeated auctions and comprehensively reveal the ability of this popular budget-smoothing strategy.

We study the framework of a dynamic decision-making scenario with resource constraints. In this framework, an agent, whose target is to maximize the total reward under the initial inventory, selects an action in each round upon observing a random request, leading to a reward and resource consumptions that are further associated with an unknown random external factor. While previous research has already established an $\widetilde{O}(\sqrt{T})$ worst-case regret for this problem, this work offers two results that go beyond the worst-case perspective: one for the worst-case gap between benchmarks and another for logarithmic regret rates. We first show that an $\Omega(\sqrt{T})$ distance between the commonly used fluid benchmark and the online optimum is unavoidable when the former has a degenerate optimal solution. On the algorithmic side, we merge the re-solving heuristic with distribution estimation skills and propose an algorithm that achieves an $\widetilde{O}(1)$ regret as long as the fluid LP has a unique and non-degenerate solution. Furthermore, we prove that our algorithm maintains a near-optimal $\widetilde{O}(\sqrt{T})$ regret even in the worst cases and extend these results to the setting where the request and external factor are continuous. Regarding information structure, our regret results are obtained under two feedback models, respectively, where the algorithm accesses the external factor at the end of each round and at the end of a round only when a non-null action is executed.

In today's online advertising markets, it is common for advertisers to set long-term budgets. Correspondingly, advertising platforms adopt budget control methods to ensure that advertisers' payments lie within their budgets. Most budget control methods rely on the value distributions of advertisers. However, due to the complex advertising landscape and potential privacy concerns, the platform hardly learns advertisers' true priors. Thus, it is crucial to understand how budget control auction mechanisms perform under unassured priors.