We demonstrate an interior design solution with advanced features, most importantly, a diminished reality feature. The diminished reality functionality takes 3D indoor structures into account and adapts to the lighting of the environment. We present two demonstrations on tablet and laptop. The iPad version utilizes touch screen for selecting removed objects from the image. It allows users to build modular furniture and it casts shadows of the virtual furniture for realistic visualization result. On laptop PC we demonstrate real time diminished reality for indoor AR with several options. Our demonstrations are optimized for interior design and indoor AR.

This paper describes and analyses the mobile value chain development, value generation and mobile application development processes. The study is based on eight small multimedia and software companies that use the latest technological possibilities provided by the mobile Internet. The development processes analyzed give a good understanding of how the mobile value chain is made up as seen from the perspective of the development of state-of-the-art mobile multimedia service and content applications (MMS) within the companies studied. The mobile multimedia applications in question were games, short films, music videos, still pictures, and advertisement videos. The processes were scrutinized in order to find out how the different groups of developers act together with their value net partners according to the preset project plan as they develop new applications and content in the mobile multimedia environment. The essential elements, actors as well as their roles in the MMS development processes were analyzed in order to depict the structure of a mobile value network.