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Beyond Static Diffusion: Explicitly Modeling Temporal Patterns in Sequential Recommendation

sigir26-012 · Full research paper · Yao Wu, Chengyi Liu, Wenqi Fan, Rui Zhang
Diffusion and Flow Recommenders · 50% Contrastive and Self-Supervised Sequ · 25% Sequential Recommendation with User · 25%
Abstract

Sequential recommendation predicts the next items a user will interact with by modeling evolving preferences over time. Recent diffusion-based generative recommenders show promise in capturing complex dependencies, but they typically treat temporal context as an external conditioning signal rather than integrating temporal transitions into the diffusion dynamics. In this paper, we introduce TDRec (Temporally-aware Diffusion for sequential Recommendation), a novel framework that integrates temporal progression into both forward and reverse processes: at each diffusion step, a position's latent is updated by noise injection and by mixing with its preceding latent. We derive a closed-form solution for this temporal mixing process, proving that it allows for efficient parallel training with O(1) complexity relative to sequence length. Furthermore, we establish the existence of a corresponding DDPM-like reverse process and a reparameterized objective, ensuring efficient optimization and sampling without incurring extra computational overhead. Empirical results on three public datasets demonstrate that TDRec consistently outperforms state-of-the-art baselines, including recent diffusion models. Ablation studies confirm the effectiveness of the temporal scheduler and sequence-reduction module in generating coherent, context-aware predictions. Code is available at https://github.com/wuyaoericyy/TDRec.

Assigned reviewers

#ReviewerMatchWhy (closest evidence publications in the taxonomy)
1 Lantao Hu
60
74 Fading to Grow: Growing Preference Ratios via Preference Fading Discrete Diffusion for Recommendation (2025) Diffusion and Flow Recommenders
74 Modeling User Fatigue for Sequential Recommendation (2024) Contrastive and Self-Supervised Sequential Recommendation
73 Distinguished Quantized Guidance for Diffusion-based Sequence Recommendation (2025) Diffusion and Flow Recommenders
2 Yongjing Hao
54
77 Meta-Optimized Joint Generative and Contrastive Learning for Sequential Recommendation (2024) Diffusion and Flow Recommenders
63 Feature-Level Deeper Self-Attention Network With Contrastive Learning for Sequential Recommendation (2023) Contrastive and Self-Supervised Sequential Recommendation
61 Learnable Model Augmentation Contrastive Learning for Sequential Recommendation (2024) Contrastive and Self-Supervised Sequential Recommendation
3 Noveen Sachdeva
49
64 Explicit Modelling of the Implicit Short Term User Preferences for Music Recommendation (2018) Sequential Recommendation with User Modeling and Profiling
60 ActionPiece: Contextually Tokenizing Action Sequences for Generative Recommendation (2025) Item Tokenization and Semantic IDs
50 Attentive neural architecture incorporating song features for music recommendation (2018) Sequential Recommendation with Side and Multimodal Information

Area chair

Area chairMatch
Yanan Niu 53
Area-chair candidates (5)
Xin Xin 0003 COI: co-author 5510 papers
Yanan Niu assigned 5315 papers
Leyu Lin 5015 papers
Kun Gai 495 papers
Maolin Wang 0001 4715 papers

Candidates from the panel ranked by match score

#ReviewerMatchLoadWhy
1 Zhengyi Yang 0007 63 3
74 On Efficiency-Effectiveness Trade-off of Diffusion-based Recommenders (2025) Diffusion and Flow Recommenders
74 Generate What You Prefer: Reshaping Sequential Recommendation via Guided Diffusion (2023) Diffusion and Flow Recommenders
2 Fei Sun 0001 COI: co-author 60 3
64 XDM: Improving Sequential Deep Matching with Unclicked User Behaviors for Recommender System (2022) Sequential Recommendation with User Modeling and Profiling
64 LoRec: Combating Poisons with Large Language Model for Robust Sequential Recommendation (2024) Robustness to Noise and Distribution Shift
3 Lantao Hu assigned 60 3
74 Fading to Grow: Growing Preference Ratios via Preference Fading Discrete Diffusion for Recommendation (2025) Diffusion and Flow Recommenders
74 Modeling User Fatigue for Sequential Recommendation (2024) Contrastive and Self-Supervised Sequential Recommendation
4 Bo Peng 0009 60 3
64 HAM: Hybrid Associations Models for Sequential Recommendation (Extended abstract) (2023) Sequential Recommendation with User Modeling and Profiling
64 $\mathop {\mathtt {HAM}}$HAM: Hybrid Associations Models for Sequential Recommendation (2022) Sequential Recommendation with User Modeling and Profiling
5 Jianling Wang 58 3
64 Recurrent Recommendation with Local Coherence (2019) Sequential Recommendation with User Modeling and Profiling
63 Learning to Augment for Casual User Recommendation (2022) Contrastive and Self-Supervised Sequential Recommendation
6 Seongmin Park 0002 56 3
67 Temporal Linear Item-Item Model for Sequential Recommendation (2025) Efficient and Long-Sequence Sequential Recommendation
64 MUFFIN: Mixture of User-Adaptive Frequency Filtering for Sequential Recommendation (2025) Sequential Recommendation with User Modeling and Profiling
8 Bowen Zheng 0005 54 3
64 Reciprocal Sequential Recommendation (2023) Sequential Recommendation with User Modeling and Profiling
55 Enhancing Sequential Recommender with Large Language Models for Joint Video and Comment Recommendation (2025) Sequential and Session-based Recommendation
9 Qiang Luo 0004 54 3
64 FIM: Frequency-Aware Multi-View Interest Modeling for Local-Life Service Recommendation (2025) Sequential Recommendation with User Modeling and Profiling
62 MPFormer: Adaptive Framework for Industrial Multi-Task Personalized Sequential Retriever (2025) Multi-Task and Multi-Objective Optimization
10 Mengyuan Jing 54 3
70 Interest-Aware Graph Contrastive Learning for Recommendation With Diffusion-Based Augmentation (2026) Graph Contrastive and Self-Supervised Learning
69 Generating Difficulty-aware Negative Samples via Conditional Diffusion for Multi-modal Recommendation (2025) Diffusion and Flow Recommenders
11 Yongjing Hao assigned 54 3
77 Meta-Optimized Joint Generative and Contrastive Learning for Sequential Recommendation (2024) Diffusion and Flow Recommenders
63 Feature-Level Deeper Self-Attention Network With Contrastive Learning for Sequential Recommendation (2023) Contrastive and Self-Supervised Sequential Recommendation
12 Shuchang Liu 0001 53 3
74 Modeling User Retention through Generative Flow Networks (2024) Diffusion and Flow Recommenders
73 Fading to Grow: Growing Preference Ratios via Preference Fading Discrete Diffusion for Recommendation (2025) Diffusion and Flow Recommenders
15 Hao Liu 0078 50 3
63 Mitigating Distribution Shifts in Sequential Recommendation: An Invariance Perspective (2025) Contrastive and Self-Supervised Sequential Recommendation
52 WeaveRec: An LLM-Based Cross-Domain Sequential Recommendation Framework with Model Merging (2026) Efficiency and Deployment
16 Chen Wang 0052 50 3
63 Confidence-Aware Fine-Tuning of Sequential Recommendation Systems Via Conformal Prediction (2025) Contrastive and Self-Supervised Sequential Recommendation
54 Cluster-Aware Item Prompt Learning for Session-Based Recommendation (2025) LLM-Enhanced Sequential Recommendation
17 Xuanhua Yang 50 3
73 Towards Personalized Bundle Creative Generation with Contrastive Non-Autoregressive Decoding (2022) Diffusion and Flow Recommenders
50 Hierarchical User Long-term Behavior Modeling for Click-Through Rate Prediction (2025) CTR and Conversion Rate Prediction
18 Wei Guo 0006 COI: co-author 50 3
63 Dataset Regeneration for Sequential Recommendation (2024) Recommendation Systems and Evaluation
61 FuXi-γ: Efficient Sequential Recommendation with Exponential-Power Temporal Encoder and Diagonal-Sparse Positional Mechanism (2026) Efficient Sequential Recommendation Architectures
19 Yang Song 0008 49 3
61 Understanding and Modeling Passive-Negative Feedback for Short-video Sequential Recommendation (2023) Multi-Behavior Recommendation
60 Learning and Optimization of Implicit Negative Feedback for Industrial Short-video Recommender System (2023) Multi-Behavior and Multi-Interest Sequential Recommendation
20 Noveen Sachdeva assigned 49 3
64 Explicit Modelling of the Implicit Short Term User Preferences for Music Recommendation (2018) Sequential Recommendation with User Modeling and Profiling
60 ActionPiece: Contextually Tokenizing Action Sequences for Generative Recommendation (2025) Item Tokenization and Semantic IDs
21 Jiancan Wu 49 3
81 Generate What You Prefer: Reshaping Sequential Recommendation via Guided Diffusion (2023) Diffusion and Flow Recommenders
63 Fading to Grow: Growing Preference Ratios via Preference Fading Discrete Diffusion for Recommendation (2025) Diffusion and Flow Recommenders
23 Han Li 0005 49 3
88 DiffusionGS: Generative Search with Query Conditioned Diffusion in Kuaishou (2026) Diffusion and Flow Recommenders
55 Enhancing Sequential Recommender with Large Language Models for Joint Video and Comment Recommendation (2025) Sequential and Session-based Recommendation
24 Xiao Zhang 0034 49 3
64 Test-Time Alignment with State Space Model for Tracking User Interest Shifts in Sequential Recommendation (2025) Sequential Recommendation with User Modeling and Profiling
64 When Search Meets Recommendation: Learning Disentangled Search Representation for Recommendation (2023) Recommendation with Search and Ranking
25 Yongxin Ni 49 3
71 Bridging NIP and MLM: A Unified Meta-Learning Framework for Sequential Recommendation (2026) Meta-Learning for Cold-Start Recommendation
52 Global and Personalized Graphs for Heterogeneous Sequential Recommendation by Learning Behavior Transitions and User Intentions (2022) Sequential and Session-Based Graph Recommendation
26 Jiuqiang Li 0002 48 3
74 Disentangled Contrastive Bundle Recommendation with Conditional Diffusion (2025) Diffusion and Flow Recommenders
45 Graph Diffusive Self-Supervised Learning for Social Recommendation (2024) Social and Group Recommendation
27 James Caverlee 48 3
61 Consistency-Aware Recommendation for User-Generated Item List Continuation (2020) Multimodal Recommendation for Domain Applications
61 Sequential Recommendation for Cold-start Users with Meta Transitional Learning (2021) Sequential Recommendation with User Modeling and Profiling
28 Jieming Zhu COI: co-author 48 3
61 EAGER: Two-Stream Generative Recommender with Behavior-Semantic Collaboration (2024) Item Tokenization and Semantic IDs
54 FANS: Fast Non-Autoregressive Sequence Generation for Item List Continuation (2023) Efficient and Long-Sequence Sequential Recommendation
29 Jiangxia Cao 48 3
84 From Agnostic to Specific: Latent Preference Diffusion for Multi-Behavior Sequential Recommendation (2026) Diffusion and Flow Recommenders
58 CDSRNP: Cross-Domain Sequential Recommendation via Neural Process (2025) Cross-Domain Sequential Recommendation
30 Junjie Zhang 0009 48 3
64 Frequency-Augmented Mixture-of-Heterogeneous-Experts Framework for Sequential Recommendation (2025) Sequential Recommendation with User Modeling and Profiling
51 Curriculum-scheduled knowledge distillation from multiple pre-trained teachers for multi-domain sequential recommendation (2025) Cross-Domain and Cross-Market Sequential Recommendation
31 Jinxin Hu 48 3
64 SASNet: Stage-aware Sequential Matching for Online Travel Recommendation (2022) Sequential Recommendation with User Modeling and Profiling
53 HeterRec: Heterogeneous Information Transformer for Scalable Sequential Recommendation (2025) Item Tokenization and Semantic IDs
32 Chunyang Wang 0001 48 3
61 MESA: Plugin Meta-Modulation for Transformer-Based Cold-Start Sequential Recommendation (2026) Sequential Recommendation with User Modeling and Profiling
60 Learning Graph-based Disentangled Representations for Next POI Recommendation (2022) Sequential and Session-Based Graph Recommendation
33 Ching Law 48 3
74 Uni-Layout: Integrating Human Feedback in Unified Layout Generation and Evaluation (2025) Diffusion and Flow Recommenders
74 MoFu: Scale-Aware Modulation and Fourier Fusion for Multi-Subject Video Generation (2026) Diffusion and Flow Recommenders
34 Min Hou 0004 47 3
63 Mitigating Distribution Shifts in Sequential Recommendation: An Invariance Perspective (2025) Contrastive and Self-Supervised Sequential Recommendation
61 STGCN: A Spatial-Temporal Aware Graph Learning Method for POI Recommendation (2020) Graph Neural Network Architectures for CF