Live-streaming services have attracted widespread popularity due to their real-time interactivity and entertainment value. Users can engage with live-streaming authors by participating in live chats, posting likes, or sending virtual gifts to convey their preferences and support. However, the live-streaming services faces serious data-sparsity problem, which can be attributed to the following two points: (1) User's valuable behaviors are usually sparse, e.g., like, comment and gift, which are easily overlooked by the model, making it difficult to describe user's personalized preference. (2) The main exposure content on our platform is short-video, which is 9 times higher than the exposed live-streaming, leading to the inability of live-streaming content to fully model user preference. To this end, we propose a Frequency-Aware Model for Cross-Domain Live-Streaming Recommendation, termed as FARM. Specifically, we first present the intra-domain frequency aware module to enable our model to perceive user's sparse yet valuable behaviors, i.e., high-frequency information, supported by the Discrete Fourier Transform (DFT). To transfer user preference across the short-video and live-streaming domains, we propose a novel preference align before fuse strategy, which consists of two parts: the cross-domain preference align module to align user preference in both domains with contrastive learning, and the cross-domain preference fuse module to further fuse user preference in both domains using a serious of tailor-designed attention mechanisms. Extensive offline experiments and online A/B testing on Kuaishou live-streaming services demonstrate the effectiveness and superiority of FARM. Our FARM has been deployed in online live-streaming services and currently serves hundreds of millions of users on Kuaishou.

Local life service is a vital scenario in Kuaishou App, in which we recommend videos with stores' location information. Thus, recommendation in our scenario is challenging because we should take into account user's interest and real-time location at the same time. In complex scenarios, end-to-end generative recommendation has emerged as a new paradigm, such as OneRec in the short video scenario, OneSug in the search scenario, and EGA in the advertising scenario. However, in local life service, an end-to-end generative recommendation model has not yet been developed as there are some key challenges to be solved. The first challenge is how to make full use of geographic information. The second challenge is how to balance multiple objectives, including user interests, the distance between user and stores, and some other business objectives. To address the challenges, we propose OneLoc. Specifically, we leverage geographic information from different perspectives: (1) geo-aware semantic ID incorporates both video and geographic information for tokenization, (2) geo-aware attention injects video location similarity and user's real-time location in the encoder, and (3) neighbor-aware prompt captures rich context information surrounding users for generation. To balance multiple objectives, we use reinforcement learning and propose a geographic reward and a GMV reward. With the above design, OneLoc achieves outstanding offline and online performance. In fact, OneLoc has been deployed in local life service of Kuaishou App and achieved 21.016% and 17.891% improvements in terms of gross merchandise value (GMV) and orders numbers.

Generative recommendation (GR) is an emerging paradigm that represents each item via a tokenizer as an n-digit semantic ID (SID) and predicts the next item by autoregressively generating its SID conditioned on the user's history. However, two structural properties of SIDs make ARMs ill-suited. First, intra-item consistency: the n digits jointly specify one item, yet the left-to-right causality trains each digit only under its prefix and blocks bidirectional cross-digit evidence, collapsing supervision to a single causal path. Second, inter-digit heterogeneity: digits differ in semantic granularity and predictability, while the uniform next-token objective assigns equal weight to all digits, overtraining easy digits and undertraining hard digits. To address these two issues, we propose DiffGRM, a diffusion-based GR model that replaces the autoregressive decoder with a masked discrete diffusion model (MDM), thereby enabling bidirectional context and any-order parallel generation of SID digits for recommendation. Specifically, we tailor DiffGRM in three aspects: (1) tokenization with Parallel Semantic Encoding (PSE) to decouple digits and balance per-digit information; (2) training with On-policy Coherent Noising (OCN) that prioritizes uncertain digits via coherent masking to concentrate supervision on high-value signals; and (3) inference with Confidence-guided Parallel Denoising (CPD) that fills higher-confidence digits first and generates diverse Top-K candidates. Experiments show consistent gains over strong generative and discriminative recommendation baselines on multiple datasets, improving NDCG@10 by 6.9%–15.5%. Code is available at: https://github.com/liuzhao09/DiffGRM.

Industrial-scale recommender systems rely on a cascade pipeline in which the retrieval stage must return a high-recall candidate set from billions of items under tight latency. Existing solutions either (i) suffer from limited expressiveness in capturing fine-grained user-item interactions, as seen in decoupled dual-tower architectures that rely on separate encoders, or generative models that lack precise target-aware matching capabilities, or (ii) build structured indices (tree, graph, quantization) whose item-centric topologies struggle to incorporate dynamic user preferences and incur prohibitive construction and maintenance costs.

Large-scale industrial recommendation systems typically employ a two-stage paradigm of retrieval and ranking to handle huge amounts of information. Recent research focuses on improving the performance of retrieval model. A promising way is to introduce extensive information about users and items. On one hand, lifelong sequential behavior is valuable. Existing lifelong behavior modeling methods in ranking stage focus on the interaction of lifelong behavior and candidate items from retrieval stage. In retrieval stage, it is difficult to utilize lifelong behavior because of a large corpus of candidate items. On the other hand, existing retrieval methods mostly relay on interaction information, potentially disregarding valuable multi-modal information. To solve these problems, we represent the pioneering exploration of leveraging multi-modal information and lifelong sequence model within the advanced tree-based retrieval model. We propose Multi-modal Indexing and Searching with lifelong Sequence (MISS), which contains a multi-modal index tree and a multi-modal lifelong sequence modeling module. Specifically, for better index structure, we propose multi-modal index tree, which is built using the multi-modal embedding to precisely represent item similarity. To precisely capture diverse user interests in user lifelong sequence, we propose collaborative general search unit (Co-GSU) and multi-modal general search unit (MM-GSU) for multi-perspective interests searching.

Modern industrial recommendation systems encounter a core chal- lenge of multi-stage optimization misalignment: a significant semantic gap exists between the multi-objective optimization paradigm (such as jointly optimizing click-through rate, watch duration, and conversion rate) widely used in the ranking phase and the single-objective modeling in the retrieve phase. Although the main-stream industry solution achieves multi-objective coverage throughparallel multi-path single-objective retrieve, this approach leads to linear growth of training and serving resources with the number of objectives and has inherent limitations in handling loosely coupled objectives. This paper proposes the MPFormer, a dynamic multi-task Transformer framework, which systematically addresses the aforementioned issues through three innovative mechanisms. First, an objective-conditioned transformer that jointly encodes user behavior sequences and multi-task semantics through learnable attention modulation; second, personalized target weights are introduced to achieve dynamic adjustment of retrieve results; finally, user personalization information is incorporated into token representations and the Transformer structure to further enhance the model's representation ability. This framework has been successfully integrated into Kuaishou's short video recommendation system, stably serving over 400 million daily active users. It significantly improves user daily engagement and system operational efficiency. Practical deployment verification shows that, compared with traditional solutions, it effectively optimizes the multi-objective retrieve iteration paradigm while maintaining service response speed, providing a scalable multi-objective solution for industrial recommendation systems.

People's daily lives involve numerous periodic behaviors, such as eating and traveling. Local-life platforms cater to these recurring needs by providing essential services tied to daily routines. Therefore, users' periodic intentions are reflected in their interactions with the platforms. There are two main challenges in modeling users' periodic behaviors in the local-life service recommendation systems: 1) the diverse demands of users exhibit varying periodicities, which are difficult to distinguish as they are mixed in the behavior sequences; 2) the periodic behaviors of users are subject to dynamic changes due to factors such as holidays and promotional events. Existing methods struggle to distinguish the periodicities of diverse demands and overlook the importance of dynamically capturing changes in users' periodic behaviors. To this end, we employ a Frequency-Aware Multi-View Interest Modeling framework (FIM). Specifically, we propose a multi-view search strategy that decomposes users' demands from different perspectives to separate their various periodic intentions. This allows the model to comprehensively extract their periodic features than category-searched-only methods. Moreover, we propose a frequency-domain perception and evolution module. This module uses the Fourier Transform to convert users' temporal behaviors into the frequency domain, enabling the model to dynamically perceive their periodic features. Extensive offline experiments demonstrate that FIM achieves significant improvements on public and industrial datasets, showing its capability to effectively model users' periodic intentions. Furthermore, the model has been deployed on the Kuaishou local-life service platform. Through online A/B experiments, the transaction volume has been significantly improved.

Traditional industry recommendation systems usually use data in a single domain to train models and then serve the domain. However, a large-scale commercial platform often contains multiple domains, and its recommendation system often needs to make click-through rate (CTR) predictions for multiple domains. Generally, different domains may share some common user groups and items, and each domain may have its own unique user groups and items. Moreover, even the same user may have different behaviors in different domains. In order to leverage all the data from different domains, a single model can be trained to serve all domains. However, it is difficult for a single model to capture the characteristics of various domains and serve all domains well. On the other hand, training an individual model for each domain separately does not fully use the data from all domains. In this paper, we propose the Star Topology Adaptive Recommender (STAR) model to train a single model to serve all domains by leveraging data from all domains simultaneously, capturing the characteristics of each domain, and modeling the commonalities between different domains. Essentially, the net- work of each domain consists of two factorized networks: one centered network shared by all domains and the domain-specific network tailored for each domain. For each domain, we combine these two factorized networks and generate a unified network by element-wise multiplying the weights of the shared network and those of the domain-specific network, although these two factorized networks can be combined using other functions, which is open for further research. Most importantly, STAR can learn the shared network from all the data and adapt domain-specific parameters according to the characteristics of each domain. The experimental results from production data validate the superiority of the proposed STAR model. Since late 2020, STAR has been deployed in the display advertising system of Alibaba, obtaining 8.0% improvement on CTR and 6.0% increase on RPM (Revenue Per Mille).