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Universal Item Tokenization for Transferable Generative Recommendation

sigir26-196 · Full research paper · Bowen Zheng, Hongyu Lu, Yu Chen, Wayne Xin Zhao, Ji-Rong Wen
Item Tokenization and Semantic IDs · 50% Multi-Domain and Multi-Market Recomm · 25% Item Tokenization and Semantic IDs · 25%
Abstract

Recently, generative recommendation has emerged as a promising paradigm, attracting significant research attention. The basic framework involves an item tokenizer, which represents each item as a sequence of codes serving as its identifier, and a generative recommender that predicts the next item by autoregressively generating the target item identifier. However, in existing methods, both the tokenizer and the recommender are typically domain-specific, limiting their ability for effective transfer or adaptation to new domains.

Assigned reviewers

#ReviewerMatchWhy (closest evidence publications in the taxonomy)
1 Jinxin Hu
55
86 HeterRec: Heterogeneous Information Transformer for Scalable Sequential Recommendation (2025) Item Tokenization and Semantic IDs
78 MMQ: Multimodal Mixture-of-Quantization Tokenization for Semantic ID Generation and User Behavioral Adaptation (2026) Item Tokenization and Semantic IDs
70 REG4Rec: Reasoning-Enhanced Generative Model for Large-Scale Recommendation Systems (2026) Item Tokenization and Semantic IDs
2 Qiang Luo 0004
55
75 DiffGRM: Diffusion-based Generative Recommendation Model (2026) Diffusion and Flow Recommenders
66 OneLoc: Geo-Aware Generative Recommender Systems for Local Life Service (2026) Item Tokenization and Semantic IDs
51 FARM: Frequency-Aware Model for Cross-Domain Live-Streaming Recommendation (2026) Domain Adaptation and Disentangled Representation for CDR
3 Lichan Hong
52
85 Better Generalization with Semantic IDs: A Case Study in Ranking for Recommendations (2024) Item Tokenization and Semantic IDs
76 Recommender Systems with Generative Retrieval (2023) Item Tokenization and Semantic IDs
61 PLUM: Adapting Pre-trained Language Models for Industrial-scale Generative Recommendations (2026) Generative Recommendation and Item Tokenization

Area chair

Area chairMatch
Xiaoyi Zeng 52
Area-chair candidates (6)
Leyu Lin COI: co-author 5315 papers
Xiaoyi Zeng assigned 5211 papers
Weiming Liu 0005 508 papers
Pengyue Jia 4610 papers
Kun Gai COI: co-author 465 papers
Yanan Niu 4515 papers

Candidates from the panel ranked by match score

#ReviewerMatchLoadWhy
1 Yupeng Hou COI: co-author 61 3
100 Learning Vector-Quantized Item Representation for Transferable Sequential Recommenders (2023) Item Tokenization and Semantic IDs
85 Towards Large Generative Recommendation: A Tokenization Perspective (2025) Item Tokenization and Semantic IDs
2 Hao Deng 0011 59 3
78 MMQ: Multimodal Mixture-of-Quantization Tokenization for Semantic ID Generation and User Behavioral Adaptation (2026) Item Tokenization and Semantic IDs
70 REG4Rec: Reasoning-Enhanced Generative Model for Large-Scale Recommendation Systems (2026) Item Tokenization and Semantic IDs
3 Jieming Zhu COI: co-author 58 3
85 Learning Multi-aspect Item Palette: A Semantic Tokenization Framework for Generative Recommendation (2026) Item Tokenization and Semantic IDs
85 CoST: Contrastive Quantization based Semantic Tokenization for Generative Recommendation (2024) Item Tokenization and Semantic IDs
4 Jiangxia Cao 56 3
55 Towards Universal Cross-Domain Recommendation (2023) Multi-Domain and Multi-Market Recommendation
55 Item Similarity Mining for Multi-Market Recommendation (2022) Multi-Domain and Multi-Market Recommendation
5 Jinxin Hu assigned 55 3
86 HeterRec: Heterogeneous Information Transformer for Scalable Sequential Recommendation (2025) Item Tokenization and Semantic IDs
78 MMQ: Multimodal Mixture-of-Quantization Tokenization for Semantic ID Generation and User Behavioral Adaptation (2026) Item Tokenization and Semantic IDs
6 Qiang Luo 0004 assigned 55 3
75 DiffGRM: Diffusion-based Generative Recommendation Model (2026) Diffusion and Flow Recommenders
66 OneLoc: Geo-Aware Generative Recommender Systems for Local Life Service (2026) Item Tokenization and Semantic IDs
7 Bowen Zheng 0005 COI: author 55 3
86 Bridging Textual-Collaborative Gap through Semantic Codes for Sequential Recommendation (2025) Item Tokenization and Semantic IDs
76 Generative Recommender with End-to-End Learnable Item Tokenization (2025) Item Tokenization and Semantic IDs
8 Hao Liu 0078 55 3
58 MCRPL: A Pretrain, Prompt, and Fine-tune Paradigm for Non-overlapping Many-to-one Cross-domain Recommendation (2024) Domain Adaptation and Disentangled Representation for CDR
55 WeaveRec: An LLM-Based Cross-Domain Sequential Recommendation Framework with Model Merging (2026) Efficiency and Deployment
9 Junwei Pan 54 3
72 Incremental Learning for LLM-based Tokenization and Recommendation (2025) Item Tokenization and Semantic IDs
58 Cross-Scale Collaboration between LLMs and Lightweight Sequential Recommenders with Domain-Specific Latent Reasoning (2026) Generative Recommendation and Item Tokenization
10 Qijiong Liu 53 3
85 Learning Multi-aspect Item Palette: A Semantic Tokenization Framework for Generative Recommendation (2026) Item Tokenization and Semantic IDs
85 CoST: Contrastive Quantization based Semantic Tokenization for Generative Recommendation (2024) Item Tokenization and Semantic IDs
12 Lantao Hu COI: co-author 52 3
69 Generative Recommender with End-to-End Learnable Item Tokenization (2025) Item Tokenization and Semantic IDs
68 Distinguished Quantized Guidance for Diffusion-based Sequence Recommendation (2025) Diffusion and Flow Recommenders
13 Ed H. Chi 52 3
85 Better Generalization with Semantic IDs: A Case Study in Ranking for Recommendations (2024) Item Tokenization and Semantic IDs
69 Recommender Systems with Generative Retrieval (2023) Item Tokenization and Semantic IDs
15 Lichan Hong assigned 52 3
85 Better Generalization with Semantic IDs: A Case Study in Ranking for Recommendations (2024) Item Tokenization and Semantic IDs
76 Recommender Systems with Generative Retrieval (2023) Item Tokenization and Semantic IDs
17 Ke Fei 50 3
66 Sharpness-Consistent Cross-Domain Recommendation for Cold-Start Items (2026) Item Tokenization and Semantic IDs
46 Stable and Adaptive Fusion for Multi-domain Multi-task Recommendation (2026) Multi-Scenario and Multi-Domain CTR Prediction
18 Yong He 0009 50 3
51 The Devil is in the Sources! Knowledge Enhanced Cross-Domain Recommendation in an Information Bottleneck Perspective (2024) Domain Adaptation and Disentangled Representation for CDR
51 Learning to Select Instance: Simultaneous Transfer Learning and Clustering (2021) Domain Adaptation and Disentangled Representation for CDR
19 Yongxin Ni 49 3
66 Multi-Modality is All You Need for Transferable Recommender Systems (2024) Multimodal Generative Recommendation
60 NineRec: A Benchmark Dataset Suite for Evaluating Transferable Recommendation (2025) Multimodal Generative Recommendation
20 Yu Zhang 0206 49 3
69 HeterRec: Heterogeneous Information Transformer for Scalable Sequential Recommendation (2025) Item Tokenization and Semantic IDs
61 MMQ: Multimodal Mixture-of-Quantization Tokenization for Semantic ID Generation and User Behavioral Adaptation (2026) Generative Recommendation and Item Tokenization
21 Ke Wang 0038 49 3
53 Contrastive Multi-view Interest Learning for Cross-domain Sequential Recommendation (2024) Contrastive and Self-Supervised Sequential Recommendation
53 Enhancing Cross-Domain Recommendation with Plug-In Contrastive Representations from Large Language Models (2025) Sequential and Session-based Recommendation
22 Han Li 0005 COI: co-author 48 3
69 Generative Recommender with End-to-End Learnable Item Tokenization (2025) Item Tokenization and Semantic IDs
50 DiffusionGS: Generative Search with Query Conditioned Diffusion in Kuaishou (2026) Diffusion and Flow Recommenders
23 Zhengyi Yang 0007 47 3
52 A Bi-Step Grounding Paradigm for Large Language Models in Recommendation Systems (2025) Generative Recommendation and Item Tokenization
51 Large Language Model Can Interpret Latent Space of Sequential Recommender (2026) Generative Recommendation and Item Tokenization
24 Bo Chen 0023 47 3
54 Generative Representational Learning of Foundation Models for Recommendation (2026) Generative Retrieval and Ranking
47 Large language models make sample-efficient recommender systems (2025) Efficiency and Deployment
25 Chunyang Wang 0001 47 3
54 Multifaceted Relation-aware Meta-learning with Dual Customization for User Cold-start Recommendation (2023) Domain Adaptation and Disentangled Representation for CDR
50 Contrastive Multi-view Interest Learning for Cross-domain Sequential Recommendation (2024) Graph Contrastive and Self-Supervised Learning
26 Junjie Zhang 0009 COI: co-author 46 3
55 Curriculum-scheduled knowledge distillation from multiple pre-trained teachers for multi-domain sequential recommendation (2025) Cross-Domain and Cross-Market Sequential Recommendation
55 Review-Enhanced Universal Sequence Representation Learning for Recommender Systems (2025) Text Embedding and Representation Learning
27 Jiancan Wu 46 3
85 Towards Large Generative Recommendation: A Tokenization Perspective (2025) Item Tokenization and Semantic IDs
47 Large Language Model Can Interpret Latent Space of Sequential Recommender (2026) Sequential and Session-based Recommendation
28 Shuchang Liu 0001 46 3
75 Distinguished Quantized Guidance for Diffusion-based Sequence Recommendation (2025) Diffusion and Flow Recommenders
51 Fading to Grow: Growing Preference Ratios via Preference Fading Discrete Diffusion for Recommendation (2025) Diffusion and Flow Recommenders
29 Jizhi Zhang 46 3
72 Learnable Item Tokenization for Generative Recommendation (2024) Item Tokenization and Semantic IDs
52 Decoding Matters: Addressing Amplification Bias and Homogeneity Issue in Recommendations for Large Language Models (2024) Generative Recommendation and Item Tokenization
30 Junchen Fu 46 3
60 NineRec: A Benchmark Dataset Suite for Evaluating Transferable Recommendation (2025) Multimodal Generative Recommendation
55 Exploring Adapter-based Transfer Learning for Recommender Systems: Empirical Studies and Practical Insights (2024) Language Model Pre-training and Adaptation
32 Julian J. McAuley COI: co-author 46 3
85 Learning Vector-Quantized Item Representation for Transferable Sequential Recommenders (2023) Item Tokenization and Semantic IDs
73 Towards Large Generative Recommendation: A Tokenization Perspective (2025) Item Tokenization and Semantic IDs
34 Xuanhua Yang 46 3
51 Towards Personalized Bundle Creative Generation with Contrastive Non-Autoregressive Decoding (2022) Diffusion and Flow Recommenders
51 GenRec: A Preference-Oriented Generative Framework for Large-Scale Recommendation (2026) Generative Retrieval and Ranking
35 Riwei Lai 45 3
51 Proxy-Aware Cross-Domain Sequential Recommendation (2023) Cross-Domain Sequential Recommendation
50 Proxy-enhanced cross-domain sequential recommendation (2025) Cross-Domain and Cross-Market Sequential Recommendation