Retrieval-Augmented Generation (RAG) critically depends on effective query expansion to retrieve relevant information. However, existing expansion methods adopt uniform strategies that overlook user-specific semantics, ignoring individual expression styles, preferences, and historical context. In practice, identical queries in text can express vastly different intentions across users. This representational rigidity limits the ability of current RAG systems to generalize effectively in personalized settings. Specifically, we identify two core challenges for personalization: 1) user expression styles are inherently diverse, making it difficult for standard expansions to preserve personalized intent. 2) user corpora induce heterogeneous semantic structures—varying in topical focus and lexical organization—which hinders the effective anchoring of expanded queries within the user’s corpora space. To address these challenges, we propose Personalize Before Retrieve (PBR), a framework that incorporates user-specific signals into query expansion prior to retrieval. PBR consists of two components: P-PRF, which generates stylistically aligned pseudo feedback using user history for simulating user expression style, and P-Anchor, which performs graph-based structure alignment over user corpora to capture its structure. Together, they produce personalized query representations tailored for retrieval. Experiments on two personalized benchmarks show that PBR consistently outperforms strong baselines, with up to 10% gains on PersonaBench across retrievers. Our findings demonstrate the value of modeling personalization before retrieval to close the semantic gap in user-adaptive RAG systems.

Personalization in Large Language Models (LLMs) often relies on user-specific soft prompts. However, these prompts become obsolete when the foundation model is upgraded, necessitating costly, full-scale retraining. To overcome this limitation, we propose the Prompt-level User Migration Adapter (PUMA), a lightweight framework to efficiently migrate personalized prompts across incompatible models. PUMA utilizes a parameter-efficient adapter to bridge the semantic gap, combined with a group-based user selection strategy to significantly reduce training costs. Experiments on three large-scale datasets show our method matches or even surpasses the performance of retraining from scratch, reducing computational cost by up to 98%. The framework demonstrates strong generalization across diverse model architectures and robustness in advanced scenarios like chained and aggregated migrations, offering a practical path for the sustainable evolution of personalized AI by decoupling user assets from the underlying models.

Sequential recommendation aims to model users' evolving preferences based on their historical interactions. Recent advances leverage Transformer-based architectures to capture global dependencies, but existing methods often suffer from high computational overhead, primarily due to discontinuous memory access in temporal encoding and dense attention over long sequences. To address these limitations, we propose FuXi-γ, a novel sequential recommendation framework that improves both effectiveness and efficiency through principled architectural design. FuXi-γ adopts a decoder-only Transformer structure and introduces two key innovations: (1) An exponential-power temporal encoder that encodes relative temporal intervals using a tunable exponential decay function inspired by the Ebbinghaus forgetting curve. This encoder enables flexible modeling of both short-term and long-term preferences while maintaining high efficiency through continuous memory access and pure matrix operations. (2) A diagonal-sparse positional mechanism that prunes low-contribution attention blocks using a diagonal-sliding strategy guided by the persymmetry of Toeplitz matrix. Extensive experiments on four real-world datasets demonstrate that FuXi-γ achieves state-of-the-art performance in recommendation quality, while accelerating training by up to 4.74× and inference by up to 6.18×, making it a practical and scalable solution for long-sequence recommendation. Code: https://github.com/Yeedzhi/FuXi-gamma.

diningIn recommender systems, online A/B testing is a crucial method for evaluating the performance of different models. However, conducting online A/B testing often presents significant challenges, including substantial economic costs, user experience degradation, and considerable time requirements. With the Large Language Models' powerful capacity, LLM-based agent shows great potential to replace traditional online A/B testing. Nonetheless, current agents fail to simulate the perception process and interaction patterns, due to the lack of real environments and visual perception capability. To address these challenges, we introduce a multi-modal user agent for A/B testing (A/B Agent). Specifically, we construct a recommendation sandbox environment for A/B testing, enabling multimodal and multi-page interactions that align with real user behavior on online platforms. The designed agent leverages multimodal information perception, fine-grained user preferences, and integrates profiles, action memory retrieval, and a fatigue system to simulate complex human decision-making. We validated the potential of the agent as an alternative to traditional A/B testing from three perspectives: model, data, and features. Furthermore, we found that the data generated by A/B Agent can effectively enhance the capabilities of recommendation models. Our code is publicly available at https://github.com/Applied-Machine-Learning-Lab/ABAgent. © 2026 Owner/Author.

Deep Research agents driven by LLMs have automated the scholarly discovery pipeline, from planning and query formulation to iterative web exploration. Yet they remain constrained by a static, ''one-size-fits-all'' retrieval paradigm. Current systems fail to adaptively adjust the depth and breadth of exploration based on the user's existing expertise or latent interests, frequently resulting in reports that are either redundant for experts or overly dense for novices. To address this, we introduce Personalized Deep Research (PDR), a framework that integrates dynamic user context into the core retrieval-reasoning loop. Rather than treating personalization as a post-hoc formatting step, PDR unifies user profile modeling with iterative query development, dual-stage (private/public) retrieval, and context-aware synthesis. This allows the system to autonomously align research sub-goals with user intent and optimize the stopping criteria for evidence collection. To facilitate benchmarking, we release the PDR Dataset, covering four realistic user tasks, and propose a hybrid evaluation framework combining lexical metrics with LLM-based judgments to assess factual accuracy and personalization alignment. Experimental results against commercial baselines demonstrate that PDR significantly improves retrieval utility and report relevance, effectively bridging the gap between generic information retrieval and personalized knowledge acquisition. The resource is available to the public at~ https://github.com/Applied-Machine-Learning-Lab/SIGIR2026_PDR.

Personalization has become an essential capability in modern AI systems, enabling customized interactions that align with individual user preferences, contexts, and goals. Recent research has increasingly concentrated on Retrieval-Augmented Generation (RAG) frameworks and their evolution into more advanced agent-based architectures within personalized settings to enhance user satisfaction. Building on this foundation, this survey systematically examines personalization across the three core stages of RAG: pre-retrieval, retrieval, and generation. Beyond RAG, we further extend its capabilities into the realm of Personalized LLM-based Agents, which enhance traditional RAG systems with agentic functionalities, including user understanding, personalized planning and execution, and dynamic generation. For both personalization in RAG and agent-based personalization, we provide formal definitions, conduct a comprehensive review of recent literature, and summarize key datasets and evaluation metrics. Additionally, we discuss fundamental challenges, limitations, and promising research directions in this evolving field. Relevant papers and resources are continuously updated at the Github Repo ( https://github.com/Applied-Machine-Learning-Lab/Awesome-Personalized-RAG-Agent ).

Efficient and effective modeling of feature interactions is key to large-scale Click-Through Rate (CTR) prediction. Although existing feature interaction methods have improved the model accuracy, their computational consumption still increase exponentially with the number of feature fields and become severe efficiency bottleneck in real-world industrial scenarios. To address the issues, we propose an E fficient and E ffective NET work for large-scale CTR prediction named EENet . EENet presents a new alternating stacking architecture of implicit and explicit interaction layers, and each implicit layer in EENet can reduce both local computational and parameter load remarkably. EENet also designs a unified explicit interaction operation which can only use simple matrix multiplication to capture field-wise patterns. Moreover, the order of multiplications in EENet is rearranged to further decrease the computational complexity from quadratic to linear with respect to the number of feature fields. EENet thus can support the high efficiency in real-practice industrial scenarios with hundreds of feature fields. A set of extensive experiments is performed on two public datasets and one industrial dataset for effectiveness evaluation, and five larger-scale synthetic datasets for efficiency evaluation. The results highlight that our EENet can significantly outperform the state-of-the-art models in terms of both efficiency and scalability, while also maintaining superior effectiveness. Compared with DCNv2 and FiBiNet, EENet achieves 8.06 \(\times\) and 36.72 \(\times\) efficiency improvements in training, and 2.02 \(\times\) and 48.88 \(\times\) improvements in inference, respectively. Our solution and source code are available at https://github.com/Yeedzhi/EENet .

Multi-Scenario Recommendation (MSR) tasks, referring to building a unified model to enhance performance across all recommendation scenarios, have recently gained considerable attention. However, current research in MSR faces two significant challenges that hinder the field's development: the absence of uniform procedures for multi-scenario dataset processing, thus hindering fair comparisons, and most models being closed-source, which complicates comparisons with current SOTA models. Consequently, we introduce our benchmark, Scenario-Wise Rec, which comprises six public datasets and twelve baseline models, along with a training and evaluation pipeline. We further validate Scenario-Wise Rec on an industrial advertising dataset, underscoring its robustness. We hope the benchmark will give researchers clear insights into prior work, enabling them to develop novel models and thereby fostering a collaborative research ecosystem in MSR. Our source code is publicly available (https://github.com/Applied-Machine-Learning-Lab/Scenario-Wise-Rec).

Feature selection is crucial in recommender systems for improving model efficiency and predictive performance. Conventional approaches typically employ surrogate models-such as decision trees or neural networks-to estimate feature importance. However, their effectiveness is inherently constrained, as these models may struggle under suboptimal training conditions, including feature collinearity, high-dimensional sparsity, and insufficient data. In this paper, we propose SELF, a SurrogatE-Light Feature selection method for deep recommender systems. SELF integrates semantic reasoning from Large Language Models (LLMs) with task-specific learning from surrogate models, enabling an automated and lightweight feature selection process. Specifically, LLMs first produce a semantically informed ranking of feature importance, which is subsequently refined by a surrogate model, effectively integrating general world knowledge with task-specific learning. Comprehensive experiments on three public datasets from real-world recommender platforms validate the effectiveness of SELF. To facilitate reproducibility, our code is publicly available.

Large Language Models (LLMs) have exhibited significant promise in recommender systems by empowering user profiles with their extensive world knowledge and superior reasoning capabilities. However, LLMs face challenges like unstable instruction compliance, modality gaps, and high inference latency, leading to textual noise and limiting their effectiveness in recommender systems. To address these challenges, we propose UserIP-Tuning, which uses prompt-tuning to infer user profiles. It integrates the causal relationship between user profiles and behavior sequences into LLMs' prompts. It employs Expectation Maximization (EM) to infer the embedded latent profile, minimizing textual noise by fixing the prompt template. Furthermore, a profile quantization codebook bridges the modality gap by categorizing profile embeddings into collaborative IDs pre-stored for online deployment. This improves time efficiency and reduces memory usage. Experiments show that UserIP-Tuning outperforms state-of-the-art recommendation algorithms. An industry application confirms its effectiveness, robustness, and transferability. The presented solution has been deployed in Huawei AppGallery's Explore page since May 2025, serving 2 million daily active users, delivering significant improvements in real-world recommendation scenarios. The code is publicly available for replication at https://github.com/Applied-Machine-Learning-Lab/UserIP-Tuning.

The lack of training data gives rise to the system cold-start problem in recommendation systems, making them struggle to provide effective recommendations. To address this problem, Large Language Models(LLMs) can model recommendation tasks as language analysis tasks and provide zero-shot results based on their vast open-world knowledge. However, the large scale of the item corpus poses a challenge to LLMs, leading to substantial token consumption that makes it impractical to deploy in real-world recommendation systems. To tackle this challenge, we introduce a tree-based LLM recommendation framework LLMTreeRec, which structures all items into an item tree to improve the efficiency of LLM’s item retrieval. LLMTreeRec achieves state-of-the-art performance under the system cold-start setting in two widely used datasets, which is even competitive with conventional deep recommendation systems that use substantial training data. Furthermore, LLMTreeRec outperforms the baseline model in the A/B test on Huawei industrial system. Consequently, LLMTreeRec demonstrates its effectiveness as an industry-friendly solution that has been successfully deployed online.

Tagging systems play an essential role in various information retrieval applications such as search engines and recommender systems. Recently, Large Language Models (LLMs) have been applied in tagging systems due to their extensive world knowledge, semantic understanding, and reasoning capabilities. Despite achieving remarkable performance, existing methods still have limitations, including difficulties in retrieving relevant candidate tags comprehensively, challenges in adapting to emerging domain-specific knowledge, and the lack of reliable tag confidence quantification. To address these three limitations above, we propose an automatic tagging system LLM4Tag. First, a graph-based tag recall module is designed to effectively and comprehensively construct a small-scale highly relevant candidate tag set. Subsequently, a knowledge-enhanced tag generation module is employed to generate accurate tags with long-term and short-term knowledge injection. Finally, a tag confidence calibration module is introduced to generate reliable tag confidence scores. Extensive experiments over three large-scale industrial datasets show that LLM4Tag significantly outperforms the state-of-the-art baselines and LLM4Tag has been deployed online for content tagging to serve hundreds of millions of users.

Cloud-device collaboration leverages on-cloud Large Language Models (LLMs) for handling public user queries and on-device Small Language Models (SLMs) for processing private user data, collectively forming a powerful and privacy-preserving solution.However, existing approaches often fail to fully leverage the scalable problem-solving capabilities of on-cloud LLMs while underutilizing the advantage of on-device SLMs in accessing and processing personalized data.This leads to two interconnected issues: 1) Limited utilization of the problem-solving capabilities of on-cloud LLMs, which fail to align with personalized user-task needs, and 2) Inadequate integration of user data into on-device SLM responses, resulting in mismatches in contextual user information.In this paper, we propose a Leader-Subordinate Retrieval framework for Privacy-preserving cloud-device collaboration (LSRP), a novel solution that bridges these gaps by: 1) enhancing on-cloud * Contributed equally to this work.

With the growing size of data and models in Large Recommendation Models, the time required for debugging has become increasingly prohibitive, underscoring the urgent need for effective guidance in parameter configuration. The Scaling Law (SL) offers analogous guidance in the Sequential Language domain, having achieved significant success by predicting model loss when scaling model size. However, the existing guidance from SL for Sequential Recommendation (SR) remains qualitative, which is because quantitative analysis of SL on SR encounters challenges with quality measurement on redundant sequences along with loss-performance discrepancy. In response, we introduce the Performance Law (P-Law) for SR models, which predicts model performance across various settings, intending to provide a quantitative framework for guiding the parameter optimization of future models. Initially, Performance Law utilizes Real Entropy to measure data quality, aiming to remove the low-quality influence of low-entropy redundant sequences. Subsequently, Performance Law investigates a fitting decay term, which facilitated the prediction of the major loss-performance discrepancy phenomena of overfitting, ultimately achieving quantitative performance prediction. Extensive experiment on various datasets demonstrates the effectiveness of Performance Law by displaying exceptional quantitative prediction ability against the original and modified qualitative SL. Additional application experiments on optimal parameter prediction and model expansion potential prediction also demonstrated the broad applicability of the Performance Law.

Retrieval-augmented generation (RAG) enhances large language models (LLMs) by integrating external knowledge, yet traditional RAG systems struggle with static workflows and limited adaptability for complex, multistep reasoning tasks. Agentic RAG systems, such as DeepResearch, address these issues through dynamic retrieval, iterative context refinement, and adaptive workflows. However, recent methods like Search-R1, which rely on outcome-based reinforcement learning, face challenges such as low exploration efficiency, gradient conflict, and sparse reward signals. To tackle these limitations, we introduce ReasonRAG, a novel method that leverages RAG-ProGUIDE—a high-quality dataset providing fine-grained, process-level rewards for query generation, evidence extraction, and answer generation. By employing process-supervised reinforcement learning, ReasonRAG enhances LLMs’ autonomous capabilities in search, query generation, evidence extraction, and answer synthesis. Experimental results show that ReasonRAG, utilizing RAG-ProGUIDE, outperforms existing approaches like Search-R1 and traditional RAG systems, achieving superior performance on five benchmark datasets with only 5k training instances—significantly fewer than the 90k required by Search-R1. Our code is available at https://github.com/Applied-Machine-Learning-Lab/ReasonRAG.

In recommendation systems, the traditional multi-stage paradigm, which includes retrieval and ranking, often suffers from information loss between stages and diminishes performance. Recent advances in generative models, inspired by natural language processing, suggest the potential for unifying these stages to mitigate such loss. This paper presents the Unified Generative Recommendation Framework (UniGRF), a novel approach that integrates retrieval and ranking into a single generative model. By treating both stages as sequence generation tasks, UniGRF enables sufficient information sharing without additional computational costs, while remaining model-agnostic. To enhance inter-stage collaboration, UniGRF introduces a ranking-driven enhancer module that leverages the precision of the ranking stage to refine retrieval processes, creating an enhancement loop. Besides, a gradient-guided adaptive weighter is incorporated to dynamically balance the optimization of retrieval and ranking, ensuring synchronized performance improvements. Extensive experiments demonstrate that UniGRF significantly outperforms existing models on benchmark datasets, confirming its effectiveness in facilitating information transfer. Ablation studies and further experiments reveal that UniGRF not only promotes efficient collaboration between stages but also achieves synchronized optimization. UniGRF provides an effective, scalable, and compatible framework for generative recommendation systems.

Reranking is significant for recommender systems due to its pivotal role in refining recommendation results. Numerous reranking models have emerged to meet diverse reranking requirements in practical applications, which not only prioritize accuracy but also consider additional aspects such as diversity and fairness. However, most of the existing models struggle to strike a harmonious balance between these diverse aspects at the model level. Additionally, the scalability and personalization of these models are often limited by their complexity and a lack of attention to the varying importance of different aspects in diverse reranking scenarios. To address these issues, we propose LLM4Rerank, a comprehensive LLM-based reranking framework designed to bridge the gap between various reranking aspects while ensuring scalability and personalized performance. Specifically, we abstract different aspects into distinct nodes and construct a fully connected graph for LLM to automatically consider aspects like accuracy, diversity, fairness, and more, all in a coherent Chain-of-Thought (CoT) process. To further enhance personalization during reranking, we facilitate a customizable input mechanism that allows fine-tuning of LLM's focus on different aspects according to specific reranking needs. Experimental results on three widely used public datasets demonstrate that LLM4Rerank outperforms existing state-of-the-art reranking models across multiple aspects.

Multi-Domain Click-Through Rate (MDCTR) prediction is crucial for online recommendation platforms, which involves providing personalized recommendation services to users in different domains. However, current MDCTR models are confronted with the following limitations. Firstly, due to varying data sparsity in different domains, models can easily be dominated by some specific domains, which leads to significant performance degradation in other domains (i.e., the “seesaw phenomenon”). Secondly, when new domain emerges, the scalability of existing methods is limited, making it difficult to adapt to the dynamic growth of the domain. Traditional MDCTR models usually use one-hot encoding for semantic information such as product titles, thus losing rich semantic information and leading to insufficient generalization of the model. In this article, we propose a novel solution Uni-CTR to address these challenges. Uni-CTR leverages Large Language Model (LLM) to extract layer-wise semantic representations that capture domain commonalities, mitigating the seesaw phenomenon and enhancing generalization. Besides, it incorporates a pluggable domain-specific network to capture domain characteristics, ensuring scalability to dynamic domain growth. Experimental results on public datasets and industrial scenarios show that Uni-CTR significantly outperforms state-of-the-art (SOTA) models. In addition, Uni-CTR shows significant results in zero shot prediction. Code is available at Applied Machine Learning Lab (Pytorch), GitHub (Pytorch) and Gitee (MindSpore).

With the rapid development of online services and web applications, recommender systems (RS) have become increasingly indispensable for mitigating information overload and matching users’ information needs by providing personalized suggestions over items. Although the RS research community has made remarkable progress over the past decades, conventional recommendation models (CRM) still have some limitations, e.g., lacking open-domain world knowledge, and difficulties in comprehending users’ underlying preferences and motivations. Meanwhile, large language models (LLM) have shown impressive general intelligence and human-like capabilities for various natural language processing (NLP) tasks, which mainly stem from their extensive open-world knowledge, logical and commonsense reasoning abilities, as well as their comprehension of human culture and society. Consequently, the emergence of LLM is inspiring the design of RS and pointing out a promising research direction, i.e., whether we can incorporate LLM and benefit from their common knowledge and capabilities to compensate for the limitations of CRM. In this article, we conduct a comprehensive survey on this research direction, and draw a bird’s-eye view from the perspective of the whole pipeline in real-world RS. Specifically, we summarize existing research works from two orthogonal aspects: where and how to adapt LLM to RS. For the “ WHERE ” question, we discuss the roles that LLM could play in different stages of the recommendation pipeline, i.e., feature engineering, feature encoder, scoring/ranking function, user interaction, and pipeline controller. For the “ HOW ” question, we investigate the training and inference strategies, resulting in two fine-grained taxonomy criteria, i.e., whether to tune LLM or not during training, and whether to involve CRM for inference. Detailed analysis and general development paths are provided for both “WHERE” and “HOW” questions, respectively. Then, we highlight the key challenges in adapting LLM to RS from three aspects, i.e., efficiency, effectiveness, and ethics. Finally, we summarize the survey and discuss the future prospects.

To enhance the efficacy of multi-scenario services in industrial recommendation systems, the emergence of multi-domain recommendation has become prominent, which entails simultaneous modeling of all domains through a unified model, effectively capturing commonalities and differences among them. However, current methods rely on manual domain partitioning, which overlook the intricate domain relationships and the heterogeneity of different domains during joint optimization, hindering the integration of domain commonalities and differences. To address these challenges, this paper proposes a universal and flexible framework D3 aimed at optimizing the multi-domain recommendation pipeline from three key aspects. Firstly, an attention-based domain adaptation module is introduced to automatically identify and incorporate domain-sensitive features during training. Secondly, we propose a fusion gate module that enables the seamless integration of commonalities and diversities among domains, allowing for implicit characterization of intricate domain relationships. Lastly, we tackle the issue of joint optimization by deriving loss weights from two complementary viewpoints: domain complexity and domain specificity, alleviating inconsistencies among different domains during the training phase. Experiments on three public datasets demonstrate the effectiveness and superiority of our proposed framework. In addition, D3 has been implemented on a real-life, high-traffic internet platform catering to millions of users daily.

As the demand for more personalized recommendation grows and a dramatic boom in commercial scenarios arises, the study on multi-scenario recommendation (MSR) has attracted much attention, which uses the data from all scenarios to simultaneously improve their recommendation performance. However, existing methods tend to integrate insufficient scenario knowledge and neglect learning personalized cross-scenario preferences, thus leading to sub-optimal performance. Meanwhile, though large language model (LLM) has shown great capability of reasoning and capturing semantic information, the high inference latency and high computation cost of tuning hinder its implementation in industrial recommender systems. To fill these gaps, we propose an LLM-enhanced paradigm LLM4MSR in this work. Specifically, we first leverage LLM to uncover multi-level knowledge from the designed scenario- and user-level prompt without fine-tuning the LLM, then adopt hierarchical meta networks to generate multi-level meta layers to explicitly improve the scenario-aware and personalized recommendation capability. Our experiments on KuaiSAR-small, KuaiSAR, and Amazon datasets validate significant advantages of LLM4MSR: (i) the effectiveness and compatibility with different multi-scenario backbone models, (ii) high efficiency and deployability on industrial recommender systems, and (iii) improved interpretability. The implemented code and data is available to ease reproduction.

Click-Through Rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have shown that implementing multi-scenario recommendations contributes to strengthening information sharing and improving overall performance. However, existing multi-scenario models only consider coarse-grained explicit scenario modeling that depends on pre-defined scenario identification from manual prior rules, which is biased and sub-optimal. To address these limitations, we propose a Scenario-Aware Hierarchical Dynamic Network for Multi-Scenario Recommendations (HierRec), which perceives implicit patterns adaptively, and conducts explicit and implicit scenario modeling jointly. In particular, HierRec designs a basic scenario-oriented module based on the dynamic weight to capture scenario-specific representations. Then the hierarchical explicit and implicit scenario-aware modules are proposed to model hybrid-grained scenario information, where the multi-head implicit modeling design contributes to perceiving distinctive patterns from different perspectives. Our experiments on two public datasets and real-world industrial applications on a mainstream online advertising platform demonstrate that HierRec outperforms existing models significantly. The implementation code is available for reproducibility.

Many platforms, such as e-commerce websites, offer both search and recommendation services simultaneously to better meet users' diverse needs. Recommendation services suggest items based on user preferences, while search services allow users to search for items before providing recommendations. Since users and items are often shared between the search and recommendation domains, there is a valuable opportunity to enhance the recommendation domain by leveraging user preferences extracted from the search domain. Existing approaches either overlook the shift in user intention between these domains or fail to capture the significant impact of learning from users' search queries on understanding their interests.

Deep Recommender Systems (DRS) are increasingly dependent on a large number of feature fields for more precise recommendations. Effective feature selection methods are consequently becoming critical for further enhancing the accuracy and optimizing storage efficiencies to align with the deployment demands. This research area, particularly in the context of DRS, is nascent and faces three core challenges. Firstly, variant experimental setups across research papers often yield unfair comparisons, obscuring practical insights. Secondly, the existing literature's lack of detailed analysis on selection attributes, based on large-scale datasets and a thorough comparison among selection techniques and DRS backbones, restricts the generalizability of findings and impedes deployment on DRS. Lastly, research often focuses on comparing the peak performance achievable by feature selection methods. This approach is typically computationally infeasible for identifying the optimal hyperparameters and overlooks evaluating the robustness and stability of these methods. To bridge these gaps, this paper presents ERASE, a comprehensive bEnchmaRk for feAture SElection for DRS. ERASE comprises a thorough evaluation of eleven feature selection methods, covering both traditional and deep learning approaches, across four public datasets, private industrial datasets, and a real-world commercial platform, achieving significant enhancement. Our code is available online for ease of reproduction.

Click-Through Rate (CTR) prediction is a fundamental technique for online advertising recommendation and the complex online competitive auction process also brings many difficulties to CTR optimization. Recent studies have shown that introducing posterior auction information contributes to the performance of CTR prediction. However, existing work doesn’t fully capitalize on the benefits of auction information and overlooks the data bias brought by the auction, leading to biased and suboptimal results. To address these limitations, we propose Auction Information Enhanced Framework (AIE) for CTR prediction in online advertising, which delves into the problem of insufficient utilization of auction signals and first reveals the auction bias. Specifically, AIE introduces two pluggable modules, namely Adaptive Market-price Auxiliary Module (AM2) and Bid Calibration Module (BCM), which work collaboratively to excavate the posterior auction signals better and enhance the performance of CTR prediction. Furthermore, the two proposed modules are lightweight, model-agnostic, and friendly to inference latency. Extensive experiments are conducted on a public dataset and an industrial dataset to demonstrate the effectiveness and compatibility of AIE. Besides, a one-month online A/B test in a large-scale advertising platform shows that AIE improves the base model by 5.76% and 2.44% in terms of eCPM and CTR, respectively.

With the explosive growth of various commercial scenarios, there is an increasing number of studies on multi-scenario recommendation (MSR) which trains the recommender system with the data from multiple scenarios, aiming to improve the recommendation performance on all these scenarios synchronously. However, due to the large discrepancy in the number of interactions among domains, multi-scenario recommendation models usually suffer from insufficient learning and negative transfer especially on the cold-start scenarios, thus exacerbating the data sparsity issue. To fill this gap, in this work we propose a novel diffusion model enhanced paradigm tailored for the cold-start problem in multi-scenario recommendation in a data-driven generative manner. Specifically, based on all-domain data, we leverage the diffusion model with our newly designed variance schedule and the proposed classifier, which explicitly boosts the recommendation performance on the cold-start scenarios by exploiting the generated high-quality and informative embedding, leveraging the abundance of rich scenarios. Our experiments on Douban and Amazon datasets demonstrate two strengths of the proposed paradigm: (i) its effectiveness with a significant increase of 8.5% and 1% in accuracy on the two datasets, and (ii) its compatibility with various multi-scenario backbone models. The implementation code is available for easy reproduction.

Click-Through Rate (CTR) prediction holds paramount significance in online advertising and recommendation scenarios. Despite the proliferation of recent CTR prediction models, the improvements in performance have remained limited, as evidenced by open-source benchmark assessments. Current researchers tend to focus on developing new models for various datasets and settings, often neglecting a crucial question: What is the key challenge that truly makes CTR prediction so demanding?

Considering the challenge of deep mining of root causes in machine failures, a knowledge aggregation fault diagnosis (KAFD) model is proposed, in which the graph convolutional network (GCN) GraphSAGE is improved and introduced into the knowledge graph (KG)-based fault diagnosis. Historical maintenance data of machines is used to construct a fault phenomenon-FBG, which is then combined with the fault diagnosis knowledge graph (FDKG) to form a collaborative FDKG. A single-layer knowledge aggregation network (KAN) that incorporates sensitivity factors and configures different types of GCN aggregators is constructed in the proposed KAFD. Based on deep neighbor aggregation operations on collaborative FDKG, KAFD obtained by stacking multiple KANs, can capture the higher order structural information and semantic information, which results in the multihop reasoning, improvement of the rationality and diversity of fault cause tracing. The KAFD is experimentally validated through two fault diagnosis datasets, which are constructed by the maintenance data of an industrial enterprise, and the results demonstrate the excellent performance.

Deep recommender systems (DRS) are critical for current commercial online service providers, which address the issue of information overload by recommending items that are tailored to the user’s interests and preferences. They have unprecedented feature representations effectiveness and the capacity of modeling the non-linear relationships between users and items. Despite their advancements, DRS models, like other deep learning models, employ sophisticated neural network architectures and other vital components that are typically designed and tuned by human experts. This article will give a comprehensive summary of automated machine learning (AutoML) for developing DRS models. We first provide an overview of AutoML for DRS models and the related techniques. Then we discuss the state-of-the-art AutoML approaches that automate the feature selection, feature embeddings, feature interactions, and model training in DRS. We point out that the existing AutoML-based recommender systems are developing to a multi-component joint search with abstract search space and efficient search algorithm. Finally, we discuss appealing research directions and summarize the survey.

Embedding tables are usually huge in click-through rate (CTR) prediction models. To train and deploy the CTR models efficiently and economically, it is necessary to compress their embedding tables. To this end, we formulate a novel quantization training paradigm to compress the embeddings from the training stage, termed low-precision training (LPT). Also, we provide theoretical analysis on its convergence. The results show that stochastic weight quantization has a faster convergence rate and a smaller convergence error than deterministic weight quantization in LPT. Further, to reduce accuracy degradation, we propose adaptive low-precision training (ALPT) which learns the step size (i.e., the quantization resolution). Experiments on two real-world datasets confirm our analysis and show that ALPT can significantly improve the prediction accuracy, especially at extremely low bit width. For the first time in CTR models, we successfully train 8-bit embeddings without sacrificing prediction accuracy.

CTR prediction is critical to industrial recommender systems. Recently, with the growth of business domains in enterprises, much attention has been focused on the multi-domain CTR recommendation. Numerous models have been proposed that attempt to use a unified model to serve multiple domains. Although much progress has been made, we argue that they ignore the importance of feature interactions and user behaviors when modeling cross-domain relations, which is a coarse-grained utilizing of domain information. To solve this problem, we propose Domain Facilitated Feature Modeling (DFFM) for CTR prediction. It incorporates domain-related information into the parameters of the feature interaction and user behavior modules, allowing for domain-specific learning of these two aspects. Extensive experiments are conducted on two public datasets and one industrial dataset to demonstrate the effectiveness of DFFM. We deploy the DFFM model in Huawei advertising platform and gain a 4.13% improvement of revenue on a two week online A/B test. Currently DFFM model has been used as the main traffic model, serving for hundreds of millions of people.

Multi-Domain Recommendation (MDR) has gained significant attention in recent years, which leverages data from multiple domains to enhance their performance concurrently. However, current MDR models are confronted with two limitations. Firstly, the majority of these models adopt an approach that explicitly shares parameters between domains, leading to mutual interference among them. Secondly, due to the distribution differences among domains, the utilization of static parameters in existing methods limits their flexibility to adapt to diverse domains. To address these challenges, we propose a novel model HAMUR. Specifically, HAMUR consists of two components: (1). Domain-specific adapter, designed as a pluggable module that can be seamlessly integrated into various existing multi-domain backbone models, and (2). Domain-shared hyper-network, which implicitly captures shared information among domains and dynamically generates the parameters for the adapter. We conduct extensive experiments on two public datasets using various backbone networks. The experimental results validate the effectiveness and scalability of the proposed model.

Sequential recommendation (SRS) has become the technical foundation in many applications recently, which aims to recommend the next item based on the user's historical interactions. However, sequential recommendation often faces the problem of data sparsity, which widely exists in recommender systems. Besides, most users only interact with a few items, but existing SRS models often underperform these users. Such a problem, named the long-tail user problem, is still to be resolved. Data augmentation is a distinct way to alleviate these two problems, but they often need fabricated training strategies or are hindered by poor-quality generated interactions. To address these problems, we propose a Diffusion Augmentation for Sequential Recommendation (DiffuASR) for a higher quality generation. The augmented dataset by DiffuASR can be used to train the sequential recommendation models directly, free from complex training procedures. To make the best of the generation ability of the diffusion model, we first propose a diffusion-based pseudo sequence generation framework to fill the gap between image and sequence generation. Then, a sequential U-Net is designed to adapt the diffusion noise prediction model U-Net to the discrete sequence generation task. At last, we develop two guide strategies to assimilate the preference between generated and origin sequences. To validate the proposed DiffuASR, we conduct extensive experiments on three real-world datasets with three sequential recommendation models. The experimental results illustrate the effectiveness of DiffuASR. As far as we know, DiffuASR is one pioneer that introduce the diffusion model to the recommendation.The implementation code is available online.

Various types of user behaviors are recorded in most real-world recommendation scenarios. To fully utilize the multi-behavior information, the exploration of multiplex interaction among them is essential. Many multi-task learning based multi-behavior methods are proposed recently to use multiple types of supervision signals and perform information transfer among them. Despite the great successes, these methods fail to design prediction tasks comprehensively, leading to insufficient utilization of multi-behavior correlative information. Besides, these methods are either based on the weighting of expert information extracted from the coupled input or modeling of information transfer between multiple behavior levels through task-specific extractors, which are usually accompanied by negative transfer phenomenon1. To address the above problems, we propose a multi-behavior recommendation framework, called Hierarchical Projection Enhanced Multi-behavior Recommendation (HPMR). The key module, Projection-based Transfer Network (PTN), uses the projection mechanism to "explicitly" model the correlations of upstream and downstream behaviors, refines the upstream behavior representations, and fully uses the refined representations to enhance the learning of downstream tasks. Offline experiments on public and industrial datasets and online A/B test further verify the effectiveness of HPMR in modeling the associations from upstream to downstream and alleviating the negative transfer. The source code and datasets are available at https://github.com/MC-CV/HPMR.

Cross-Domain Recommendation (CDR) is a widely used approach for leveraging information from domains with rich data to assist domains with insufficient data. A key challenge of CDR research is the effective and efficient transfer of helpful information from source domain to target domain. Currently, most existing CDR methods focus on extracting implicit information from the source domain to enhance the target domain. However, the hidden structure of the extracted implicit information is highly dependent on the specific CDR model, and is therefore not easily reusable or transferable. Additionally, the extracted implicit information only appears within the intermediate substructure of specific CDRs during training and is thus not easily retained for more use. In light of these challenges, this paper proposes AutoTransfer, with an Instance Transfer Policy Network, to selectively transfers instances from source domain to target domain for improved recommendations. Specifically, AutoTransfer acts as an agent that adaptively selects a subset of informative and transferable instances from the source domain. Notably, the selected subset possesses extraordinary re-utilization property that can be saved for improving model training of various future RS models in target domain. Experimental results on two public CDR benchmark datasets demonstrate that the proposed method outperforms state-of-the-art CDR baselines and classic Single-Domain Recommendation (SDR) approaches. The implementation code is available for easy reproduction.

Multi-task Recommender Systems (MTRSs) has become increasingly prevalent in a variety of real-world applications due to their exceptional training efficiency and recommendation quality. However, conventional MTRSs often input all relevant feature fields without distinguishing their contributions to different tasks, which can lead to confusion and a decline in performance. Existing feature selection methods may neglect task relations or require significant computation during model training in multi-task setting. To this end, this paper proposes a novel Single-shot Feature Selection framework for MTRSs, referred to as MultiSFS, which is capable of selecting feature fields for each task while considering task relations in a single-shot manner. Specifically, MultiSFS first efficiently obtains task-specific feature importance through a single forward-backward pass. Then, a data-task bipartite graph is constructed to learn field-level task relations. Subsequently, MultiSFS merges the feature importance according to task relations and selects feature fields for different tasks. To demonstrate the effectiveness and properties of MultiSFS, we integrate it with representative MTRS models and evaluate on three real-world datasets. The implementation code is available online to ease reproducibility.

With the explosive growth of commercial applications of recommender systems, multi-scenario recommendation (MSR) has attracted considerable attention, which utilizes data from multiple domains to improve their recommendation performance simultaneously. However, training a unified deep recommender system (DRS) may not explicitly comprehend the commonality and difference among domains, whereas training an individual model for each domain neglects the global information and incurs high computation costs. Likewise, fine-tuning on each domain is inefficient, and recent advances that apply the prompt tuning technique to improve fine-tuning efficiency rely solely on large-sized transformers. In this work, we propose a novel prompt-enhanced paradigm for multi-scenario recommendation. Specifically, a unified DRS backbone model is first pre-trained using data from all the domains in order to capture the commonality across domains. Then, we conduct prompt tuning with two novel prompt modules, capturing the distinctions among various domains and users. Our experiments on Douban, Amazon, and Ali-CCP datasets demonstrate the effectiveness of the proposed paradigm with two noticeable strengths: (i) its great compatibility with various DRS backbone models, and (ii) its high computation and storage efficiency with only 6% trainable parameters in prompt tuning phase. The implementation code is available for easy reproduction.

Recommender systems have become increasingly important in our daily lives since they play an important role in mitigating the information overload problem, especially in many user-oriented online services. Recommender systems aim to identify a set of items that best match users' explicit or implicit preferences, by utilizing the user and item interactions to improve the accuracy. With the fast advancement of deep neural networks (DNNs) in the past few decades, recommendation techniques have achieved promising performance. However, we still meet three inherent challenges to design deep recommender systems (DRS): 1) the majority of existing DRS are developed based on hand-crafted components, which requires ample expert knowledge recommender systems; 2) human error and bias can lead to suboptimal components, which reduces the recommendation effectiveness; 3) non-trivial time and engineering efforts are usually required to design the task-specific components in different recommendation scenarios.

Considering the balance between revenue and resource consumption for industrial recommender systems, intelligent recommendation computing has been emerging recently. Existing solutions deploy the same recommendation model to serve users indiscriminately, which is sub-optimal for total revenue maximization. We propose a multi-model service solution by deploying different-complexity models to serve different-valued users. An automated dynamic model generation framework AutoGen is elaborated to efficiently derive multiple parameter-sharing models with diverse complexities and adequate predictive capabilities. A mixed search space is designed and an importance-aware progressive training scheme is proposed to prevent interference between different architectures, which avoids the model retraining and improves the search efficiency, thereby efficiently deriving multiple models. Extensive experiments are conducted on two public datasets to demonstrate the effectiveness and efficiency of AutoGen.

Multi-types of user behavior data (e.g., clicking, adding to cart, and purchasing) are recorded in most real-world recommendation scenarios, which can help to learn users’ multi-faceted preferences. However, it is challenging to explore multi-behavior data due to the unbalanced data distribution and sparse target behavior, which lead to the inadequate modeling of high-order relations when treating multi-behavior data “as features” and gradient conflict in multi-task learning when treating multi-behavior data “as labels”. In this paper, we propose CIGF, a Compressed Interaction Graph based Framework, to overcome the above limitations. Specifically, we design a novel Compressed Interaction Graph Convolution Network (CIGCN) to model instance-level high-order relations explicitly. To alleviate the potential gradient conflict when treating multi-behavior data “as labels”, we propose a Multi-Expert with Separate Input (MESI) network with separate input on the top of CIGCN for multi-task learning. Comprehensive experiments on three large-scale real-world datasets demonstrate the superiority of CIGF.

Numerical features (e.g., statistical features) are widely used in recommender systems and online advertising. Existing approaches for numerical feature representation in industry are primarily based on discretization. However, hard-discretization based methods (e.g., Equal Distance Discretization) are deficient in continuity while soft-discretization based methods (e.g., AutoDis) lack discriminability. To emphasize both continuity and discriminability for numerical features, we propose an end-to-end representation learning framework named NaryDis. Specifically, NaryDis first leverages hybrid n-ary encoding as an automatic discretization module to generate hybrid-grained discretization results (multiple encoded sequences). Each position of the encoded sequence is assigned with a positional embedding and an intra-ary attention network is leveraged to aggregate the positional embeddings for obtaining ary-wise representations. Then an inter-ary attention is adopted to assemble these representations, which are further constrained by a self-supervised regularization module. Comprehensive experiments on two public datasets are conducted to show the superiority and compatibility of NaryDis. Besides, we deeply investigate the properties of continuity and discriminability. Moreover, we further verify the effectiveness of NaryDis on a large-scale industrial advertisement dataset.

Scoring a large number of candidates precisely in several milliseconds is vital for industrial pre-ranking systems. Existing pre-ranking systems primarily adopt the two-tower model since the "user-item decoupling architecture" paradigm is able to balance the efficiency and effectiveness. However, the cost of high efficiency is the neglect of the potential information interaction between user and item towers, hindering the prediction accuracy critically. In this paper, we show it is possible to design a two-tower model that emphasizes both information interactions and inference efficiency. The proposed model, IntTower (short for Interaction enhanced Two-Tower), consists of Light-SE, FE-Block and CIR modules. Specifically, lightweight Light-SE module is used to identify the importance of different features and obtain refined feature representations in each tower. FE-Block module performs fine-grained and early feature interactions to capture the interactive signals between user and item towers explicitly and CIR module leverages a contrastive interaction regularization to further enhance the interactions implicitly. Experimental results on three public datasets show that IntTower outperforms the SOTA pre-ranking models significantly and even achieves comparable performance in comparison with the ranking models. Moreover, we further verify the effectiveness of IntTower on a large-scale advertisement pre-ranking system. The code of IntTower is publicly available https://gitee.com/mindspore/models/tree/master/research/recommend/IntTower.

Click-through rate (CTR) prediction model usually consists of three components: embedding table, feature interaction layer, and classifier. Learning embedding table plays a fundamental role in CTR prediction from the view of the model performance and memory usage. The embedding table is a two-dimensional tensor, with its axes indicating the number of feature values and the embedding dimension, respectively. To learn an efficient and effective embedding table, recent works either assign various embedding dimensions for feature fields and reduce the number of embeddings respectively or mask the embedding table parameters. However, all these existing works cannot get an optimal embedding table. On the one hand, various embedding dimensions still require a large amount of memory due to the vast number of features in the dataset. On the other hand, decreasing the number of embeddings usually suffers from performance degradation, which is intolerable in CTR prediction. Finally, pruning embedding parameters will lead to a sparse embedding table, which is hard to be deployed. To this end, we propose an optimal embedding table learning framework OptEmbed, which provides a practical and general method to find an optimal embedding table for various base CTR models. Specifically, we propose pruning the redundant embeddings regarding corresponding features' importance by learnable pruning thresholds. Furthermore, we consider assigning various embedding dimensions as one single candidate architecture. To efficiently search the optimal embedding dimensions, we design a uniform embedding dimension sampling scheme to equally train all candidate architectures, meaning architecture-related parameters and learnable thresholds are trained simultaneously in one supernet. We then propose an evolution search method based on the supernet to find the optimal embedding dimensions for each field. Experiments on public datasets show that OptEmbed can learn a compact embedding table which can further improve the model performance.

Sequential recommendation (SR) plays an important role in personalized recommender systems because it captures dynamic and diverse preferences from users' real-time increasing behaviors. Unlike the standard autoregressive training strategy, future data (also available during training) has been used to facilitate model training as it provides richer signals about users' current interests and can be used to improve the recommendation quality. However, existing methods suffer from a severe training-inference gap, i.e., both past and future contexts are modeled by the same encoder when training, while only historical behaviors are available during inference. This discrepancy leads to potential performance degradation. To alleviate the training-inference gap, we propose a new framework DualRec, which achieves past-future disentanglement and past-future mutual enhancement by a novel dual network. Specifically, a dual network structure is exploited to model the past and future context separately.And a bi-directional knowledge transferring mechanism enhances the knowledge learnt by the dual network. Extensive experiments on four real-world datasets demonstrate the superiority of our approach over baseline methods. Besides, we demonstrate the compatibility of DualRec by instantiating using different backbones. Further empirical analysis verifies the high utility of modeling future contexts under our DualRec framework.

CTR prediction is essential for modern recommender systems. Ranging from early factorization machines to deep learning based models in recent years, existing CTR methods focus on capturing useful feature interactions or mining important behavior patterns. Despite the effectiveness, we argue that these methods suffer from the risk of label sparsity (i.e., the user-item interactions are highly sparse with respect to the feature space), label noise (i.e., the collected user-item interactions are usually noisy), and the underuse of domain knowledge (i.e., the pairwise correlations between samples). To address these challenging problems, we propose a novel Multi-Interest Self-Supervised learning (MISS) framework which enhances the feature embeddings with interest-level self-supervision signals. With the help of two novel CNN-based multi-interest extractors, self-supervision signals are discovered with full considerations of different interest representations (point-wise and union-wise), interest dependencies (short-range and long-range), and interest correlations (inter-item and intra-item). Based on that, contrastive learning losses are further applied to the augmented views of interest representations, which effectively improves the feature representation learning. Furthermore, our proposed MISS frame-work can be used as an “plug-in” component with existing CTR prediction models and further boost their performances. Extensive experiments on three large-scale datasets show that MISS significantly outperforms the state-of-the-art models, by up to 13.55% in AUC, and also enjoys good compatibility with representative deep CTR models.

Click-through rate prediction is one of the core tasks in commercial recommender systems. It aims to predict the prob-ability of a user clicking a particular item given user and item features. As feature interactions bring in non-linearity, they are widely adopted to improve the performance of CTR prediction models. Therefore, effectively modelling feature interactions has attracted much attention in both the research and industry field. The current approaches can generally be categorized into three classes: (i) naïve methods, which do not model feature interactions and only use original features; (ii) memorized methods, which memorize feature interactions by explicitly viewing them as new features and assigning trainable embeddings; (iii) factorized meth-ods, which learn latent vectors for original features and implicitly model feature interactions through factorization functions. Studies have shown that modelling feature interactions by one of these methods alone are suboptimal due to the unique characteristics of different feature interactions. To address this issue, we first propose a general framework called OptInter which finds the most suitable modelling method for each feature interaction. Different state-of-the-art deep CTR models can be viewed as instances of OptInter. To realize the functionality of OptInter, we also introduce a learning algorithm that automatically searches for the optimal modelling method. We conduct extensive experiments on four large datasets, including three public and one private. Experimental results demonstrate the effectiveness of OptInter. Because our OptInter finds the optimal modelling method for each feature interaction, our experiments show that OptInter improves the best performed state-of-the-art baseline deep CTR models by up to 2.21%. Compared to the memorized method, which also outperforms baselines, we reduce up to 91% parameters. In addition, we conduct several ablation studies to investigate the influence of different components of OptInter. Finally, we provide interpretable discussions on the results of OptInter.

In streaming recommender systems, the traditional approach for handling new user IDs or item IDs is to assign randomly initialized ID embedding, leading to two practical issues: (i) Items or users with insufficient interactive data can result in suboptimal prediction performance; and (ii) The embedding of new IDs or low-frequency IDs will consistently increase the size of the embedding table, thereby consuming unnecessary memory. To this end, we propose a reinforcement learning-based Automatic Shared Embedding Assignment framework, AutoAssign. To be specific, an Identity Agent serves to (i) field-wisely represent low-frequency IDs by utilizing a small number of shared embeddings, so as to enhance the embedding initialization; and (ii) dynamically identify the ID features that need to be retained or eliminated in the embedding table. We conduct extensive experiments on three public benchmark datasets and observe that AutoAssign can significantly improve the recommendation performance by alleviating the cold-start problem. Besides, AutoAssign reduces the memory space by 20-30 %, which demonstrates the effectiveness and efficiency of our framework in practical streaming recommender systems.

Learning vectorized embeddings is at the core of various recommender systems for user-item matching. To perform efficient online inference, representation quantization, aiming to embed the latent features by a compact sequence of discrete numbers, recently shows the promising potentiality in optimizing both memory and computation overheads. However, existing work merely focuses on numerical quantization whilst ignoring the concomitant information loss issue, which, consequently, leads to conspicuous performance degradation. In this paper, we propose a novel quantization framework to learn Binarized Graph Representations for Top-K Recommendation (BiGeaR). We introduce multi-faceted quantization reinforcement at the pre-, mid-, and post-stage of binarized representation learning, which substantially retains the informativeness against embedding binarization. In addition to saving the memory footprint, it further develops solid online inference acceleration with bitwise operations, providing alternative flexibility for the realistic deployment. The empirical results over five large real-world benchmarks show that BiGeaR achieves about 22%~40% performance improvement over the state-of-the-art quantization-based recommender system, and recovers about 95%~102% of the performance capability of the best full-precision counterpart with over 8× time and space reduction.

Online education, which educates students that cannot be present at school, has become an important supplement to traditional education. Without the direct supervision and instruction of teachers, online education is always concerned with potential distractions and misunderstandings. Learning Style Classification (LSC) is proposed to analyze the learning behavior patterns of online learning users, based on which personalized learning paths are generated to help them learn and maintain their interests.

Building appropriate scenarios to meet the personalized demands of different user groups is a common practice. Despite various scenario brings personalized service, it also leads to challenges for the recommendation on multiple scenarios, especially the scenarios with limited traffic. To give desirable recommendation service for all scenarios and reduce the cost of resource consumption, how to leverage the information from multiple scenarios to construct a unified model becomes critical. Unfortunately, the performance of existing multi-scenario recommendation approaches is poor since they introduce unnecessary information from other scenarios to target scenario. In this paper, we show it is possible to selectively utilize the information from different scenarios to construct the scenario-aware estimators in a unified model. Specifically, we first do analysis on multi-scenario modeling with causal graph from the perspective of users and modeling processes, and then propose the Causal Inspired Intervention (CausalInt) framework for multi-scenario recommendation. CausalInt consists of three modules: (1) Invariant Representation Modeling module to squeeze out the scenario-aware information through disentangled representation learning and obtain a scenario-invariant representation; (2) Negative Effects Mitigating module to resolve conflicts between different scenarios and conflicts between scenario-specific and scenario-invariant representations via gradient based orthogonal regularization and model-agnostic meta learning, respectively; (3) Inter-Scenario Transferring module designs a novel TransNet to simulate a counterfactual intervention and effectively fuse the information from other scenarios. Offline experiments over two real-world dataset and online A/B test are conducted to demonstrate the superiority of CausalInt.

In most real-world recommender systems, users interact with items in a sequential and multi-behavioral manner. Exploring the fine-grained relationship of items behind the users' multi-behavior interactions is critical in improving the performance of recommender systems. Despite the great successes, existing methods seem to have limitations on modelling heterogeneous item-level multi-behavior dependencies, capturing diverse multi-behavior sequential dynamics, or alleviating data sparsity problems. In this paper, we show it is possible to derive a framework to address all the above three limitations. The proposed framework MB-STR, a Multi-Behavior Sequential Transformer Recommender, is equipped with the multi-behavior transformer layer (MB-Trans), the multi-behavior sequential pattern generator (MB-SPG) and the behavior-aware prediction module (BA-Pred). Compared with a typical transformer, we design MB-Trans to capture multi-behavior heterogeneous dependencies as well as behavior-specific semantics, propose MB-SPG to encode the diverse sequential patterns among multiple behaviors, and incorporate BA-Pred to better leverage multi-behavior supervision. Comprehensive experiments on three real-world datasets show the effectiveness of MB-STR by significantly boosting the recommendation performance compared with various competitive baselines. Further ablation studies demonstrate the superiority of different modules of MB-STR.

Feature combinations are essential for the success of many web applications, such as personalised recommendation and online advertising. State-of-the-art methods usually model explicit feature interactions to help neural networks reduce the number of parameters and achieve better performance. However, their explicit feature interactions are often restricted to the second-order due to computational complexity. In this work, we propose efficient ways to represent explicit high-order feature combinations as well as prune redundant features in the mean time. To begin with, we make novel use of the Count Sketch algorithm within a DNN classifier such that high-order feature combinations can be compactly represented. After that, to combat the problem of redundant features which degrade the prediction performance, we introduce an adaptive hashing algorithm, AutoHash, which can automatically select meaningful features to interact at high orders according to the specific dataset in question. This is an AutoML approach. Experiments on three well-known public datasets demonstrate that AutoHash is significantly superior to state-of-the-art methods. Meanwhile, due to its efficient scheme of automatically selecting useful high-order feature interactions, AutoHash has less model complexity and can be trained in an end-to-end manner with less training time than state-of-the-art methods.

While current deep learning frameworks are mainly optimized for dense-accessed models, they show low throughput and poor scalability in training sparse-accessed recommendation models. Our investigation shows that the poor performance is due to the parameter synchronization bottleneck. We therefore propose BiPS, a bi-tier parameter synchronization system that alleviates the parameter update and the sparse-accessed parameters communication bottleneck. BiPS includes a bi-tier parameter server that accelerates the traditional CPU-based parameter update process, a hotness-aware parameter placement and communication policy to balance the workloads between CPU and GPU and optimize the communication of sparse-accessed parameters. BiPS overlaps the worker computation with the synchronization stage to enable parameter updates in advance. We implement BiPS and incorporate it into mainstream DL frameworks including TensorFlow, MXNet, and PyTorch. The experimental results based on various deep learning frameworks show that BiPS greatly speeds up the training of recommenders (5 - 9$\times$) as the model scale increases, without degrading the accuracy.

Click-Through Rate (CTR) prediction is critical for industrial recommender systems, where most deep CTR models follow an Embedding & Feature Interaction paradigm. However, the majority of methods focus on designing network architectures to better capture feature interactions while the feature embedding, especially for numerical features, has been overlooked. Existing approaches for numerical features are difficult to capture informative knowledge because of the low capacity or hard discretization based on the offline expertise feature engineering. In this paper, we propose a novel embedding learning framework for numerical features in CTR prediction (AutoDis) with high model capacity, end-to-end training and unique representation properties preserved. AutoDis consists of three core components: meta-embeddings, automatic discretization and aggregation. Specifically, we propose meta-embeddings for each numerical field to learn global knowledge from the perspective of field with a manageable number of parameters. Then the differentiable automatic discretization performs soft discretization and captures the correlations between the numerical features and meta-embeddings. Finally, distinctive and informative embeddings are learned via an aggregation function. Comprehensive experiments on two public and one industrial datasets are conducted to validate the effectiveness of AutoDis. Moreover, AutoDis has been deployed onto a mainstream advertising platform, where online A/B test demonstrates the improvement over the base model by 2.1% and 2.7% in terms of CTR and eCPM, respectively. In addition, the code of our framework is publicly available in MindSpore.

CTR prediction, which aims to estimate the probability that a user will click an item, plays a crucial role in online advertising and recommender system. Feature interaction modeling based and user interest mining based methods are the two kinds of most popular techniques that have been extensively explored for many years and have made great progress for CTR prediction. However, (1) feature interaction based methods which rely heavily on the co-occurrence of different features, may suffer from the feature sparsity problem (i.e., many features appear few times); (2) user interest mining based methods which need rich user behaviors to obtain user's diverse interests, are easy to encounter the behavior sparsity problem (i.e., many users have very short behavior sequences). To solve these problems, we propose a novel module named Dual Graph enhanced Embedding, which is compatible with various CTR prediction models to alleviate these two problems. We further propose a Dual Graph enhanced Embedding Neural Network(DG-ENN) for CTR prediction. Dual Graph enhanced Embedding exploits the strengths of graph representation with two carefully designed learning strategies (divide-and-conquer, curriculum-learning-inspired organized learning) to refine the embedding. We conduct comprehensive experiments on three real-world industrial datasets. The experimental results show that our proposed DG-ENN significantly outperforms state-of-the-art CTR prediction models. Moreover, when applying to state-of-the-art CTR prediction models, Dual graph enhanced embedding always obtains better performance. Further case studies prove that our proposed dual graph enhanced embedding could alleviate the feature sparsity and behavior sparsity problems. Our framework will be open-source based on MindSpore in the near future.

Because of the superior feature representation ability of deep learning, various deep Click-Through Rate (CTR) models are deployed in the commercial systems by industrial companies. To achieve better performance, it is necessary to train the deep CTR models on huge volume of training data efficiently, which makes speeding up the training process an essential problem. Different from the models with dense training data, the training data for CTR models is usually high-dimensional and sparse. To transform the high-dimensional sparse input into low-dimensional dense real-value vectors, almost all deep CTR models adopt the embedding layer, which easily reaches hundreds of GB or even TB. Since a single GPU cannot afford to accommodate all the embedding parameters, when performing distributed training, it is not reasonable to conduct the data-parallelism only. Therefore, existing distributed training platforms for recommendation adopt model-parallelism. Specifically, they use CPU (Host) memory of servers to maintain and update the embedding parameters and utilize GPU worker to conduct forward and backward computations. Unfortunately, these platforms suffer from two bottlenecks: (1) the latency of pull & push operations between Host and GPU; (2) parameters update and synchronization in the CPU servers. To address such bottlenecks, in this paper, we propose the ScaleFreeCTR: a MixCache-based distributed training system for CTR models. Specifically, in SFCTR, we also store huge embedding table in CPU but utilize GPU instead of CPU to conduct embedding synchronization efficiently. To reduce the latency of data transfer between both GPU-Host and GPU-GPU, the MixCache mechanism and Virtual Sparse Id operation are proposed. Comprehensive experiments are conducted to demonstrate the effectiveness and efficiency of SFCTR. In addition, our system will be open-source based on MindSpore in the near future.

Given the convenience of collecting information through online services, recommender systems now consume large scale data and play a more important role in improving user experience. With the recent emergence of Graph Neural Networks (GNNs), GNN-based recommender models have shown the advantage of modeling the recommender system as a user-item bipartite graph to learn representations of users and items. However, such models are expensive to train and difficult to perform frequent updates to provide the most up-to-date recommendations. In this work, we propose to update GNN-based recommender models incrementally so that the computation time can be greatly reduced and models can be updated more frequently. We develop a Graph Structure Aware Incremental Learning framework, GraphSAIL, to address the commonly experienced catastrophic forgetting problem that occurs when training a model in an incremental fashion. Our approach preserves a user's long-term preference (or an item's long-term property) during incremental model updating. GraphSAIL implements a graph structure preservation strategy which explicitly preserves each node's local structure, global structure, and self-information, respectively. We argue that our incremental training framework is the first attempt tailored for GNN based recommender systems and demonstrate its improvement compared to other incremental learning techniques on two public datasets. We further verify the effectiveness of our framework on a large-scale industrial dataset.

With the development of 5G networks, software and hardware technologies, the feasibility of smart cities has been significantly improved, and a large number of smart city technologies have been proposed. Against this background, a more feasible abnormal behavior monitoring technology is important to ensure the normal operation of smart city network services. Therefore, in this paper, we proposed a Spearman's correlation coefficient abnormal behavior monitoring technology based on recurrent neural network in 5G network for smart city.

Personalized recommender systems are playing an increasingly important role for online consumption platforms. Because of the multitude of relationships existing in recommender systems, Graph Neural Networks (GNNs) based approaches have been proposed to better characterize the various relationships between a user and items while modeling a user's preferences. Previous graph-based recommendation approaches process the observed user-item interaction graph as a ground-truth depiction of the relationships between users and items. However, especially in the implicit recommendation setting, all the unobserved user-item interactions are usually assumed to be negative samples. There are missing links that represent a user's future actions. In addition, there may be spurious or misleading positive interactions. To alleviate the above issue, in this work, we take a first step to introduce a principled way to model the uncertainty in the user-item interaction graph using the Bayesian Graph Convolutional Neural Network framework. We discuss how inference can be performed under our framework and provide a concrete formulation using the Bayesian Probabilistic Ranking training loss. We demonstrate the effectiveness of our proposed framework on four benchmark recommendation datasets. The proposed method outperforms state-of-the-art graph-based recommendation models. Furthermore, we conducted an offline evaluation on one industrial large-scale dataset. It shows that our proposed method outperforms the baselines, with the potential gain being more significant for cold-start users. This illustrates the potential practical benefit in real-world recommender systems.

Factorization Machine (FM)-based models can only reveal the relationship between a pair of features. With all feature embeddings fed to a MLP, DNN-based factorization models which combine FM with multi-layer perceptron (MLP) can only reveal the relationship among some features implicitly. Some other DNN-based methods apply CNN to generate feature interactions. However, (1) they model feature interactions at the bit-wise (where only part of an embedding is utilized to generate feature interactions), which can not express the semantics of features comprehensively, (2) they can only model the interactions among the neighboring features. To deal with aforementioned problems, this paper proposes a Multi-Branch Convolutional Network (MBCN) which includes three branches: the standard convolutional layer, the dilated convolutional layer and the bias layer. MBCN is able to explicitly model feature interactions with arbitrary orders at the vector-wise, which fully express context-aware feature semantics. Extensive experiments on three public benchmark datasets are conducted to demonstrate the superiority of MBCN, compared to the state-of-the-art baselines for context-aware top-k recommendation.

Modelling feature interactions is key in Click-Through Rate (CTR) predictions. State-of-the-art models usually include explicit feature interactions to better model non-linearity in a deep network, but enumerating all feature combinations of high orders is not efficient and brings challenges to network optimization. In this work, we use AutoML to seek useful high-order feature interactions to train on without manual feature selection. For this purpose, an end-to-end model, AutoGroup, is proposed, which casts the selection of feature interactions as a structural optimization problem. In a nutshell, AutoGroup first automatically groups useful features into a number of feature sets. Then, it generates interactions of any order from these feature sets using a novel interaction function. The main contribution of AutoGroup is that it performs both dimensionality reduction and feature selection which are not seen in previous models. Offline experiments on three public large-scale benchmark datasets demonstrate the superior performance and efficiency of AutoGroup over state-of-the-art models. Furthermore, a ten-day online A/B test verifies that AutoGroup can be reliably deployed in production and outperform the commercial baseline by 10% on average in terms of CTR and CVR.

Personalized recommendation plays an important role in many online services. Substantial research has been dedicated to learning embeddings of users and items to predict a user's preference for an item based on the similarity of the representations. In many settings, there is abundant relationship information, including user-item interaction history, user-user and item-item similarities. In an attempt to exploit these relationships to learn better embeddings, researchers have turned to the emerging field of Graph Convolutional Neural Networks (GCNs), and applied GCNs for recommendation. Although these prior works have demonstrated promising performance, directly apply GCNs to process the user-item bipartite graph is suboptimal because the GCNs do not consider the intrinsic differences between user nodes and item nodes. Additionally, existing large-scale graph neural networks use aggregation functions such as sum/mean/max pooling operations to generate a node embedding that considers the nodes' neighborhood (i.e., the adjacent nodes in the graph), and these simple aggregation strategies fail to preserve the relational information in the neighborhood. To resolve the above limitations, in this paper, we propose a novel framework NIA-GCN, which can explicitly model the relational information between neighbor nodes and exploit the heterogeneous nature of the user-item bipartite graph. We conduct empirical studies on four public benchmarks, demonstrating a significant improvement over state-of-the-art approaches. Furthermore, we generalize our framework to a commercial App store recommendation scenario. We observe significant improvement on a large-scale commercial dataset, demonstrating the practical potential for our proposed solution as a key component of a large scale commercial recommender system. Furthermore, online experiments are conducted to demonstrate that NIA-GCN outperforms the baseline by 10.19% and 9.95% in average in terms of CTR and CVR during ten-day AB test in a mainstream App store.

The research of reinforcement learning (RL) based recommendation method has become a hot topic in recommendation community, due to the recent advance in interactive recommender systems. The existing RL recommendation approaches can be summarized into a unified framework with three components, namely embedding component (EC), state representation component (SRC) and policy component (PC). We find that EC cannot be nicely trained with the other two components simultaneously. Previous studies bypass the obstacle through a pre-training and fixing strategy, which makes their approaches unlike a real end-to-end fashion. More importantly, such pre-trained and fixed EC suffers from two inherent drawbacks: (1) Pre-trained and fixed embeddings are unable to model evolving preference of users and item correlations in the dynamic environment; (2) Pre-training is inconvenient in the industrial applications. To address the problem, in this paper, we propose an End-to-end Deep Reinforcement learning based Recommendation framework (EDRR). In this framework, a supervised learning signal is carefully designed for smoothing the update gradients to EC, and three incorporating ways are introduced and compared. To the best of our knowledge, we are the first to address the training compatibility between the three components in RL based recommendations. Extensive experiments are conducted on three real-world datasets, and the results demonstrate the proposed EDRR effectively achieves the end-to-end training purpose for both policy-based and value-based RL models, and delivers better performance than state-of-the-art methods.

Personalized recommendation is ubiquitous, playing an important role in many online services. Substantial research has been dedicated to learning vector representations of users and items with the goal of predicting a user's preference for an item based on the similarity of the representations. Techniques range from classic matrix factorization to more recent deep learning based methods. However, we argue that existing methods do not make full use of the information that is available from user-item interaction data and the similarities between user pairs and item pairs. In this work, we develop a graph convolution-based recommendation framework, named Multi-Graph Convolution Collaborative Filtering (Multi-GCCF), which explicitly incorporates multiple graphs in the embedding learning process. Multi-GCCF not only expressively models the high-order information via a bipartite user-item interaction graph, but integrates the proximal information by building and processing user-user and item-item graphs. Furthermore, we consider the intrinsic difference between user nodes and item nodes when performing graph convolution on the bipartite graph. We conduct extensive experiments on four publicly accessible benchmarks, showing significant improvements relative to several state-of-the-art collaborative filtering and graph neural network-based recommendation models. Further experiments quantitatively verify the effectiveness of each component of our proposed model and demonstrate that the learned embeddings capture the important relationship structure.

Predicting Click-Through Rate (CTR) accurately is crucial in recommender systems. In general, a CTR model is trained based on user feedback which is collected from traffic logs. However, position-bias exists in user feedback because a user clicks on an item may not only because she favors it but also because it is in a good position. One way is to model position as a feature in the training data, which is widely used in industrial applications due to its simplicity. Specifically, a default position value has to be used to predict CTR in online inference since the actual position information is not available at that time. However, using different default position values may result in completely different recommendation results. As a result, this approach leads to sub-optimal online performance. To address this problem, in this paper, we propose a Position-bias Aware Learning framework (PAL) for CTR prediction in a live recommender system. It is able to model the position-bias in offline training and conduct online inference without position information. Extensive online experiments are conducted to demonstrate that PAL outperforms the baselines by 3% - 35% in terms of CTR and CVR (ConVersion Rate) in a three-week AB test.

Product based models, which represent multi-field categorical data as embedding vectors of features, then model feature interactions in terms of vector product of shared embedding, have been extensively studied and have become one of the most popular techniques for CTR prediction. However, if the shared embedding is applied: (1) the angles of feature interactions of different orders may conflict with each other, (2) the gradients of feature interactions of high-orders may vanish, which result in learned feature interactions less effective. To solve these problems, we propose a novel technique named Order-aware Embedding (i.e., multi-embeddings are learned for each feature, and different embeddings are applied for feature interactions of different orders), which can be applied to various models and generates feature interactions more effectively. We further propose a novel order-aware embedding neural network (OENN) based on this embedding technique for CTR prediction. Extensive experiments on three publicly available datasets demonstrate the effectiveness of Order-aware Embedding and show that our OENN outperforms the state-of-the-art models.

Click-Through Rate prediction is an important task in recommender systems, which aims to estimate the probability of a user to click on a given item. Recently, many deep models have been proposed to learn low-order and high-order feature interactions from original features. However, since useful interactions are always sparse, it is difficult for DNN to learn them effectively under a large number of parameters. In real scenarios, artificial features are able to improve the performance of deep models (such as Wide & Deep Learning), but feature engineering is expensive and requires domain knowledge, making it impractical in different scenarios. Therefore, it is necessary to augment feature space automatically. In this paper, We propose a novel Feature Generation by Convolutional Neural Network (FGCNN) model with two components: Feature Generation and Deep Classifier. Feature Generation leverages the strength of CNN to generate local patterns and recombine them to generate new features. Deep Classifier adopts the structure of IPNN to learn interactions from the augmented feature space. Experimental results on three large-scale datasets show that FGCNN significantly outperforms nine state-of-the-art models. Moreover, when applying some state-of-the-art models as Deep Classifier, better performance is always achieved, showing the great compatibility of our FGCNN model. This work explores a novel direction for CTR predictions: it is quite useful to reduce the learning difficulties of DNN by automatically identifying important features.

User response prediction is a crucial component for personalized information retrieval and filtering scenarios, such as recommender system and web search. The data in user response prediction is mostly in a multi-field categorical format and transformed into sparse representations via one-hot encoding. Due to the sparsity problems in representation and optimization, most research focuses on feature engineering and shallow modeling. Recently, deep neural networks have attracted research attention on such a problem for their high capacity and end-to-end training scheme. In this article, we study user response prediction in the scenario of click prediction. We first analyze a coupled gradient issue in latent vector-based models and propose kernel product to learn field-aware feature interactions. Then, we discuss an insensitive gradient issue in DNN-based models and propose Product-based Neural Network, which adopts a feature extractor to explore feature interactions. Generalizing the kernel product to a net-in-net architecture, we further propose Product-network in Network (PIN), which can generalize previous models. Extensive experiments on four industrial datasets and one contest dataset demonstrate that our models consistently outperform eight baselines on both area under curve and log loss. Besides, PIN makes great click-through rate improvement (relatively 34.67%) in online A/B test.

For Click-Through Rate (CTR) prediction, Field-aware Factorization Machines (FFM) have exhibited great effectiveness by considering field information. However, it is also observed that FFM suffers from the overfitting problem in many practical scenarios. In this paper, we propose a Field-aware Probabilistic Embedding Neural Network (FPENN) model with both good generalization ability and high accuracy. FPENN estimates the probability distribution of the field-aware embedding rather than using the single point estimation (the maximum a posteriori estimation) to prevent overfitting. Both low-order and high-order feature interactions are considered to improve the accuracy. FPENN consists of three components, i.e., FPE component, Quadratic component and Deep component. FPE component outputs probabilistic embedding to the other two components, where various confidence levels for feature embeddings are incorporated to enhance the robustness and the accuracy. Quadratic component is designed for extracting low-order feature interactions, while Deep component aims at capturing high-order feature interactions. Experiments are conducted on two benchmark datasets, Avazu and Criteo. The results confirm that our model alleviates the overfitting problem while having a higher accuracy.

Learning sophisticated feature interactions behind user behaviors is critical in maximizing CTR for recommender systems. Despite great progress, existing methods seem to have a strong bias towards low- or high-order interactions, or require expertise feature engineering. In this paper, we show that it is possible to derive an end-to-end learning model that emphasizes both low- and high-order feature interactions. The proposed model, DeepFM, combines the power of factorization machines for recommendation and deep learning for feature learning in a new neural network architecture. Compared to the latest Wide & Deep model from Google, DeepFM has a shared input to its "wide" and "deep" parts, with no need of feature engineering besides raw features. Comprehensive experiments are conducted to demonstrate the effectiveness and efficiency of DeepFM over the existing models for CTR prediction, on both benchmark data and commercial data.