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Unifying Search and Recommendation in LLMs via Gradient Multi-Subspace Tuning

sigir26-195 · Full research paper · Jujia Zhao, Zihan Wang, Shuaiqun Pan, Suzan Verberne, Zhaochun Ren
Search and Recommendation Integratio · 50% Preference Alignment and Optimizatio · 25% Efficiency and Deployment · 25%
Abstract

Search and recommendation (S&R) are two integral components of modern online platforms, both aiming to model and satisfy user information needs. This shared objective motivates a unified modeling paradigm that enables richer user modeling and improves the effectiveness of both tasks. Recent attempts to unify S&R formulate item ranking in both tasks as conditional generation. While this paradigm is promising, existing methods rely on full fine-tuning, which is computationally expensive and limits scalability. Parameter-efficient fine-tuning (PEFT) offers a more practical alternative but faces two critical challenges in unifying S&R: (1) gradient conflicts across tasks due to divergent optimization objectives, and (2) shifts in user intent understanding caused by overfitting to fine-tuning data, which distort general-domain knowledge and weaken LLM reasoning. To address these issues, we propose Gradient Multi-Subspace Tuning (GEMS), a novel framework that unifies S&R with LLMs while alleviating gradient conflicts and preserving general-domain knowledge. GEMS introduces (1) Multi-Subspace Decomposition, which disentangles shared and task-specific optimization signals into complementary low-rank subspaces, thereby reducing destructive gradient interference, and (2) Null-Space Projection, which constrains parameter updates to a subspace orthogonal to the general-domain knowledge space, mitigating shifts in user intent understanding. Extensive experiments on benchmark datasets show that GEMS consistently outperforms the state-of-the-art baselines across both search and recommendation tasks, and the gains remain consistent when scaling to billion-parameter LLMs.

Assigned reviewers

#ReviewerMatchWhy (closest evidence publications in the taxonomy)
1 Yang Zhang 0072
58
60 Preliminary Study on Incremental Learning for Large Language Model-based Recommender Systems (2024) Efficiency and Deployment
60 Reason4Rec: Deliberative User Preference Alignment of Large Language Models for Recommendation (2026) Preference Alignment and Optimization
60 TALLRec: An Effective and Efficient Tuning Framework to Align Large Language Model with Recommendation (2023) Preference Alignment and Optimization
2 Chongming Gao
56
63 Large Language Models are Learnable Planners for Long-Term Recommendation (2024) Preference Alignment and Optimization
61 DLCRec: A Novel Approach for Managing Diversity in LLM-Based Recommender Systems (2025) Preference Alignment and Optimization
61 MGFRec: Towards Reinforced Reasoning Recommendation with Multiple Groundings and Feedback (2026) Preference Alignment and Optimization
3 Gustavo Penha
45
59 Bridging Search and Recommendation in Generative Retrieval: Does One Task Help the Other? (2024) Recommendation with Search and Ranking
59 Semantic IDs for Joint Generative Search and Recommendation (2025) Recommendation with Search and Ranking
58 Online learning to rank for sequential music recommendation (2019) Search and Recommendation Integration

Area chair

Area chairMatch
Xiaoxue Zang 51
Area-chair candidates (8)
Jun Xu 0001 COI: co-author 512 papers
Xiaoxue Zang assigned 514 papers
Pengyue Jia 4810 papers
Leyu Lin 4415 papers
Kun Gai 445 papers
Xiaoyi Zeng 4411 papers
Maolin Wang 0001 4315 papers
Yanan Niu 4315 papers

Candidates from the panel ranked by match score

#ReviewerMatchLoadWhy
1 Zhengyi Yang 0007 60 3
60 On Softmax Direct Preference Optimization for Recommendation (2024) Preference Alignment and Optimization
60 AlphaDPO: Adaptive Reward Margin for Direct Preference Optimization (2025) Preference Alignment and Optimization
2 Yang Zhang 0072 assigned 58 3
60 Preliminary Study on Incremental Learning for Large Language Model-based Recommender Systems (2024) Efficiency and Deployment
60 Reason4Rec: Deliberative User Preference Alignment of Large Language Models for Recommendation (2026) Preference Alignment and Optimization
3 Jizhi Zhang COI: co-author 57 3
68 Is ChatGPT Fair for Recommendation? Evaluating Fairness in Large Language Model Recommendation (2023) Preference Alignment and Optimization
60 Navigating Large Language Models for Recommendation: From Architecture to Learning Paradigms and Deployment (2025) Efficiency and Deployment
4 Chongming Gao assigned 56 3
63 Large Language Models are Learnable Planners for Long-Term Recommendation (2024) Preference Alignment and Optimization
61 DLCRec: A Novel Approach for Managing Diversity in LLM-Based Recommender Systems (2025) Preference Alignment and Optimization
5 Bo Chen 0023 54 3
61 Large language models make sample-efficient recommender systems (2025) Efficiency and Deployment
61 How Can Recommender Systems Benefit from Large Language Models: A Survey (2025) Efficiency and Deployment
6 Jiancan Wu 53 3
60 AlphaDPO: Adaptive Reward Margin for Direct Preference Optimization (2025) Preference Alignment and Optimization
60 Towards Robust Alignment of Language Models: Distributionally Robustifying Direct Preference Optimization (2025) Preference Alignment and Optimization
9 Junjie Zhang 0009 49 3
60 Large Language Models are Zero-Shot Rankers for Recommender Systems (2024) Efficiency and Deployment
60 Tapping the Potential of Large Language Models as Recommender Systems: A Comprehensive Framework and Empirical Analysis (2025) Efficiency and Deployment
10 Hao Liu 0078 49 3
61 WeaveRec: An LLM-Based Cross-Domain Sequential Recommendation Framework with Model Merging (2026) Efficiency and Deployment
46 MCRPL: A Pretrain, Prompt, and Fine-tune Paradigm for Non-overlapping Many-to-one Cross-domain Recommendation (2024) Domain Adaptation and Disentangled Representation for CDR
11 Yang Song 0008 49 3
75 UniSAR: Modeling User Transition Behaviors between Search and Recommendation (2024) Recommendation with Search and Ranking
75 When Search Meets Recommendation: Learning Disentangled Search Representation for Recommendation (2023) Search and Recommendation Integration
13 Huifeng Guo 47 3
61 LLMTreeRec: Unleashing the Power of Large Language Models for Cold-Start Recommendations (2025) Generative Recommendation and Item Tokenization
57 Prompt Tuning as User Inherent Profile Inference Machine (2025) Efficiency and Deployment
14 Bo Peng 0009 47 3
60 eCeLLM: Generalizing Large Language Models for E-commerce from Large-scale, High-quality Instruction Data (2024) Efficiency and Deployment
46 M2: Mixed Models With Preferences, Popularities and Transitions for Next-Basket Recommendation (2023) Efficient and Long-Sequence Sequential Recommendation
15 Yongqi Li 0001 COI: co-author 47 3
61 Efficient Inference for Large Language Model-based Generative Recommendation (2025) Generative Retrieval and Ranking
61 EARN: Efficient Inference Acceleration for LLM-based Generative Recommendation by Register Tokens (2025) Generative Retrieval and Ranking
16 Jieming Zhu 47 3
61 Can LLMs Outshine Conventional Recommenders? A Comparative Evaluation (2025) Efficiency and Deployment
60 Efficient and Deployable Knowledge Infusion for Open-World Recommendations via Large Language Models (2026) Knowledge Infusion and Open-World Augmentation
17 Xiao Zhang 0034 47 3
61 Similarity = Value? Consultation Value-Assessment and Alignment for Personalized Search (2025) Personalized and Context-Aware Retrieval
60 Large Language Models Enhanced Collaborative Filtering (2024) Preference Alignment and Optimization
18 Bowen Zheng 0005 46 3
56 Autonomous Reasoning-Retrieval for Large Language Model Based Recommendation (2025) Reasoning-Intensive Retrieval and Ranking
49 Adapting Large Language Models by Integrating Collaborative Semantics for Recommendation (2024) Generative Recommendation and Item Tokenization
19 Han Li 0005 46 3
60 LEARN: Knowledge Adaptation from Large Language Model to Recommendation for Practical Industrial Application (2025) Efficiency and Deployment
50 Comprehensive List Generation for Multi-Generator Reranking (2025) Recommendation with Search and Ranking
20 Xuanhua Yang 46 3
57 Breaking the Relevance-Diversity Seesaw: Hierarchical LLM Reasoning with RL for Industrial Novelty Recommendation (2026) Preference Alignment and Optimization
56 GenRec: A Preference-Oriented Generative Framework for Large-Scale Recommendation (2026) Generative Retrieval and Ranking
21 Ed H. Chi 46 3
73 Zero-Shot Heterogeneous Transfer Learning from Recommender Systems to Cold-Start Search Retrieval (2020) Search and Recommendation Integration
59 PLUM: Adapting Pre-trained Language Models for Industrial-scale Generative Recommendations (2026) Item Tokenization and Semantic IDs
22 Keqin Bao 45 3
68 Is ChatGPT Fair for Recommendation? Evaluating Fairness in Large Language Model Recommendation (2023) Preference Alignment and Optimization
60 TALLRec: An Effective and Efficient Tuning Framework to Align Large Language Model with Recommendation (2023) Preference Alignment and Optimization
23 Yupeng Hou 45 3
63 Large Language Models are Zero-Shot Rankers for Recommender Systems (2024) Efficiency and Deployment
47 Inductive Generative Recommendation via Retrieval-based Speculation (2026) Item Tokenization and Semantic IDs
24 Min Hou 0004 45 3
70 RecCocktail: A Generalizable and Efficient Framework for LLM-Based Recommendation (2026) Preference Alignment and Optimization
61 WeaveRec: An LLM-Based Cross-Domain Sequential Recommendation Framework with Model Merging (2026) Efficiency and Deployment
25 Gustavo Penha assigned 45 3
59 Bridging Search and Recommendation in Generative Retrieval: Does One Task Help the Other? (2024) Recommendation with Search and Ranking
59 Semantic IDs for Joint Generative Search and Recommendation (2025) Recommendation with Search and Ranking
26 Jianling Wang 44 3
60 Fresh Content Recommendation at Scale: A Multi-funnel Solution and the Potential of LLMs (2024) Efficiency and Deployment
53 Balancing Fine-tuning and RAG: A Hybrid Strategy for Dynamic LLM Recommendation Updates (2025) RAG for Domain Applications
27 Wei Guo 0006 44 3
61 Can LLMs Outshine Conventional Recommenders? A Comparative Evaluation (2025) Efficiency and Deployment
48 Killing Two Birds with One Stone: Unifying Retrieval and Ranking with a Single Generative Recommendation Model (2025) Generative Retrieval and Ranking
28 Shuchang Liu 0001 44 3
60 DLCRec: A Novel Approach for Managing Diversity in LLM-Based Recommender Systems (2025) Preference Alignment and Optimization
50 Comprehensive List Generation for Multi-Generator Reranking (2025) Recommendation with Search and Ranking
29 Qijiong Liu 44 3
59 Can LLMs Outshine Conventional Recommenders? A Comparative Evaluation (2025) Efficiency and Deployment
50 ONCE: Boosting Content-based Recommendation with Both Open- and Closed-source Large Language Models (2024) LLM-Derived Knowledge Infusion
32 Junwei Pan 44 3
59 Incremental Learning for LLM-based Tokenization and Recommendation (2025) Item Tokenization and Semantic IDs
52 Empowering Large Language Model for Sequential Recommendation via Multimodal Embeddings and Semantic IDs (2025) Generative Recommendation and Item Tokenization
33 Jiangxia Cao 44 3
46 Contrastive Cross-Domain Sequential Recommendation (2022) Cross-Domain and Cross-Market Sequential Recommendation
46 Towards Universal Cross-Domain Recommendation (2023) Multi-Domain and Multi-Market Recommendation
35 Yong He 0009 44 3
59 Breaking the Length Barrier: LLM-Enhanced CTR Prediction in Long Textual User Behaviors (2024) Efficiency and Deployment
45 Mixture of Graph Enhanced Expert Networks for Multi-task Recommendation (2022) Multi-Task and Multi-Objective Optimization
36 Lichan Hong 44 3
57 Balancing Fine-tuning and RAG: A Hybrid Strategy for Dynamic LLM Recommendation Updates (2025) RAG for Domain Applications
49 PLUM: Adapting Pre-trained Language Models for Industrial-scale Generative Recommendations (2026) Generative Recommendation and Item Tokenization