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Debiased Multimodal Personality Understanding through Dual Causal Intervention

sigir26-023 · Full research paper · Yangfu Zhu, Zitong Han, Nianwen Ning, Yuting Wei, Yuandong Wang, Hang Feng, Zhenzhou Shao
Social Media and User Modelling · 50% Bias Mitigation Methods · 50%
Abstract

Multimodal personality understanding plays a critical role in human-centered artificial intelligence. Previous work mainly focus on learning rich multimodal representations for video personality understanding. However, they often suffer from potential harm caused by subject bias (e.g., observable age and unobservable mental states), as subjects originate from diverse demographic backgrounds. Learning such spurious associations between multimodal features and traits may lead to unfair personality understanding. In this work, we construct a Structural Causal Model (SCM) to analyze the impact of these biases from a causal perspective, and propose a novel Dual Causal Adjustment Network (DCAN) to mitigate the interference of subject attributes on personality understanding. Specifically, we design a Back-door Adjustment Causal Learning (BACL) module to block spurious correlations from observable demographic factors via a prototype-based confounder dictionary, and subsequently apply a Front-door Adjustment Causal Learning (FACL) module to address latent and unobservable biases through a learned mediator dictionary intervention, thereby achieving causal disentanglement of representations for deconfounded reasoning. Importantly, we construct a Demographic-annotated Multimodal Student Personality (DMSP) dataset to support the analysis and discussion of fairness-related factors. Extensive experiments on the benchmark dataset CFI-V2 and our DMSP dataset demonstrate that DCAN consistently improves prediction accuracy, reaching 92.11% and 92.90%, respectively. Meanwhile, the improvements in the fairness metrics of equal opportunity and demographic parity are 6.57% and 7.97% on CFI-V2, and 15.38% and 20.06% on the DMSP dataset. Our code and DMSP dataset are available at https://github.com/Sabrina-han/DCAN

Assigned reviewers

#ReviewerMatchWhy (closest evidence publications in the taxonomy)
1 Yu-An Liu 0028
42
60 Black-box Adversarial Attacks against Dense Retrieval Models: A Multi-view Contrastive Learning Method (2023) Robustness and Adversarial IR
60 Attack-in-the-Chain: Bootstrapping Large Language Models for Attacks Against Black-Box Neural Ranking Models (2025) Robustness and Adversarial IR
60 Robust Neural Information Retrieval: An Adversarial and Out-of-Distribution Perspective (2026) Robustness and Adversarial IR
2 Shijie Wang 0002
38
68 Score-Based Generative Diffusion Models for Social Recommendations (2025) Social Media and User Modelling
60 CheatAgent: Attacking LLM-Empowered Recommender Systems via LLM Agent (2024) Preference Alignment and Optimization
55 Multi-Agent Attacks for Black-Box Social Recommendations (2025) Bias Mitigation Methods

Area chair

Area chairMatch
Yi R. Fung 0001 43
Area-chair candidates (5)
Yi R. Fung 0001 assigned 4310 papers
Kam-Fai Wong 366 papers
Ziyi Ye 3314 papers
Xin Xin 0003 3210 papers
Pengyue Jia 3210 papers

Candidates from the panel ranked by match score

#ReviewerMatchLoadWhy
1 Sruthi Gorantla 48 3
61 CASCADE: Contextual Sarcasm Detection in Online Discussion Forums (2018) Social Media and User Modelling
61 Aspect-Sentiment Embeddings for Company Profiling and Employee Opinion Mining (2018) Social Media and User Modelling
2 Sunhao Dai 46 3
61 Unifying Bias and Unfairness in Information Retrieval: New Challenges in the LLM Era (2025) Bias Mitigation Methods
61 Bias and Unfairness in Information Retrieval Systems: New Challenges in the LLM Era (2024) Bias Mitigation Methods
4 Yu-An Liu 0028 assigned 42 3
60 Black-box Adversarial Attacks against Dense Retrieval Models: A Multi-view Contrastive Learning Method (2023) Robustness and Adversarial IR
60 Attack-in-the-Chain: Bootstrapping Large Language Models for Attacks Against Black-Box Neural Ranking Models (2025) Robustness and Adversarial IR
5 Hao Liu 0078 42 3
61 Mitigating Fine-tuning Bias: A Parameter-Efficient Debiasing Framework for Large Language Models (2026) Bias Mitigation Methods
31 WeaveRec: An LLM-Based Cross-Domain Sequential Recommendation Framework with Model Merging (2026) Efficiency and Deployment
6 Weizhou Shen 42 3
61 Multi-Party Conversation Modeling for Emotion Recognition (2024) Social Media and User Modelling
61 Directed Acyclic Graph Network for Conversational Emotion Recognition (2021) Social Media and User Modelling
7 Sara Allawati 41 3
61 VulGen: Workshop on Vulnerabilities in Generative Systems for Information Retrieval (2026) Bias Mitigation Methods
29 A Comparative Analysis of Linguistic and Retrieval Diversity in LLM-Generated Search Queries (2025) User Behavior and Search Interaction
8 Yifan Wang 0017 39 3
61 Improving Long-tail User CTR Prediction via Hierarchical Distribution Alignment (2025) Bias Mitigation Methods
60 Intersectional Two-sided Fairness in Recommendation (2024) Popularity Bias and Long-Tail Debiasing
9 Shijie Wang 0002 assigned 38 3
68 Score-Based Generative Diffusion Models for Social Recommendations (2025) Social Media and User Modelling
60 CheatAgent: Attacking LLM-Empowered Recommender Systems via LLM Agent (2024) Preference Alignment and Optimization
10 Jimeng Sun 0001 37 3
66 Patent partner recommendation in enterprise social networks (2013) Social Media and User Modelling
61 Confluence: conformity influence in large social networks (2013) Social Media and User Modelling
11 Jizhi Zhang 37 3
60 Item-side Fairness of Large Language Model-based Recommendation System (2024) Preference Alignment and Optimization
49 Is ChatGPT Fair for Recommendation? Evaluating Fairness in Large Language Model Recommendation (2023) Preference Alignment and Optimization
12 Zhengyi Yang 0007 37 3
60 Item-side Fairness of Large Language Model-based Recommendation System (2024) Preference Alignment and Optimization
34 Generate What You Prefer: Reshaping Sequential Recommendation via Guided Diffusion (2023) Diffusion and Flow Recommenders
13 Zechun Niu 37 3
39 Distributionally Robust Optimization for Unbiased Learning to Rank (2025) Unbiased Learning to Rank
37 Addressing Personalized Bias for Unbiased Learning to Rank (2025) Unbiased Learning to Rank
15 Lingling Yi 36 3
61 WeSeer: Visual Analysis for Better Information Cascade Prediction of WeChat Articles (2020) Social Media and User Modelling
36 Addressing Confounding Feature Issue for Causal Recommendation (2023) Explainable and Causal Recommendation
16 Chongming Gao 35 3
37 Agentic Feedback Loop Modeling Improves Recommendation and User Simulation (2025) User Profile and Persona Modeling
36 Alleviating Matthew Effect of Offline Reinforcement Learning in Interactive Recommendation (2023) Popularity Bias and Debiasing in Recommendation
17 Theresia Veronika Rampisela 35 3
35 Measuring Individual User Fairness with User Similarity and Effectiveness Disparity (2026) Fairness Metrics and Evaluation
35 Evaluation Measures of Individual Item Fairness for Recommender Systems: A Critical Study (2025) Fairness Metrics and Evaluation
18 Seongmin Park 0002 35 3
38 Bilateral Self-unbiased Learning from Biased Implicit Feedback (2022) Popularity Bias and Debiasing in Recommendation
38 Dual Unbiased Recommender Learning for Implicit Feedback (2021) Popularity Bias and Debiasing in Recommendation
19 Jialong Wu 0007 34 3
61 Causal Prompting: Debiasing Large Language Model Prompting Based on Front-Door Adjustment (2025) Bias Mitigation Methods
36 PROPER: A Progressive Learning Framework for Personalized Large Language Models with Group-Level Adaptation (2025) Efficiency and Deployment
20 Yang Zhang 0072 34 3
39 LLM Personalization: Foundations, Breakthroughs, and Frontiers (2026) User Profile and Persona Modeling
39 AlpsBench: An LLM Personalization Benchmark for Real-Dialogue Memorization and Preference Alignment (2026) Efficiency and Deployment
21 James Caverlee 34 3
65 Learning Geo-Social User Topical Profiles with Bayesian Hierarchical User Factorization (2018) Social Media and User Modelling
38 Quantifying and Mitigating Popularity Bias in Conversational Recommender Systems (2022) Conversational Recommendation Systems
22 Andrew Parry 34 3
60 Analyzing Adversarial Attacks on Sequence-to-Sequence Relevance Models (2024) Robustness and Adversarial IR
60 Axiomatic Guidance for Efficient and Controlled Neural Search (2024) Robustness and Adversarial IR
24 Xinhang Li 0001 33 3
61 Conditional Cross-Platform User Engagement Prediction (2024) Social Media and User Modelling
32 OpenSiteRec: An Open Dataset for Site Recommendation (2024) Recommendation Systems and Evaluation
25 Yang Song 0008 33 3
35 LabelCraft: Empowering Short Video Recommendations with Automated Label Crafting (2024) Recommendation Systems and Evaluation
34 UniSAR: Modeling User Transition Behaviors between Search and Recommendation (2024) Recommendation with Search and Ranking
26 Jianling Wang 32 3
39 Quantifying and Mitigating Popularity Bias in Conversational Recommender Systems (2022) Conversational Recommendation Systems
37 Enhancing User Personalization in Conversational Recommenders (2023) Conversational and Interactive Recommendation
27 Jin Chen 0008 32 3
37 Cooperative Retriever and Ranker in Deep Recommenders (2023) Recommendation with Search and Ranking
36 Understanding the Effect of Loss Functions on the Generalization of Recommendations (2025) Recommendation Systems and Evaluation
28 Keqin Bao 32 3
60 Item-side Fairness of Large Language Model-based Recommendation System (2024) Preference Alignment and Optimization
49 Is ChatGPT Fair for Recommendation? Evaluating Fairness in Large Language Model Recommendation (2023) Preference Alignment and Optimization
29 Bo Chen 0023 32 3
38 Towards efficient and effective unlearning of large language models for recommendation (2025) Efficiency and Deployment
35 A Comprehensive Survey on Automated Machine Learning for Recommendations (2024) Recommendation Systems and Evaluation
30 Xiao Zhang 0034 32 3
36 UniSAR: Modeling User Transition Behaviors between Search and Recommendation (2024) Recommendation with Search and Ranking
36 Benefit from Rich: Tackling Search Interaction Sparsity in Search Enhanced Recommendation (2025) Recommendation with Search and Ranking
31 Hyunsik Yoo 32 3
35 Embracing Plasticity: Balancing Stability and Plasticity in Continual Recommender Systems (2025) Recommendation Systems and Evaluation
35 Continual Recommender Systems (2025) Recommendation Systems and Evaluation
32 Shuchang Liu 0001 32 3
36 Comprehensive List Generation for Multi-Generator Reranking (2025) Recommendation with Search and Ranking
35 Fading to Grow: Growing Preference Ratios via Preference Fading Discrete Diffusion for Recommendation (2025) Diffusion and Flow Recommenders
33 Huifeng Guo 32 3
37 Prompt Tuning as User Inherent Profile Inference Machine (2025) Efficiency and Deployment
36 Personalize Before Retrieve: LLM-based Personalized Query Expansion for User-Centric Retrieval (2026) Personalized and Conversational RAG